Hey, If Audi Wants the New 2018 A8 to Look Like a Discontinued Dodge Dart, I'm Okay With That

Timothy Cain
by Timothy Cain

My Dodge Dart awareness is not what it should be. I’m not fully up to speed on the Dodge Darts of yore. Despite my parents’ ownership of a Dart, the 1960-1976 period was not an era in which I was a sentient being.

As for the newer Alfa Romeo Giulietta-based Darts, I’m not fully on board with America’s rejection of the car. By the end of its second full year, nearly 200,000 Dodge Darts had been sold. Sales increased yet again in 2015. But without factory support, real demand was rather limited. Only 43,402 Darts were sold in the United States in 2016, the year Dart production came to a premature end.

Man, I loved that car. Oh, I don’t mean the way it drove, and certainly not the way it shifted. I’m not talking about interior packaging or its engine lineup or its interior quality. Whatever. Pfft. Who cares. I just genuinely liked the way it looked: the proudly Dodge front end, those completely wheel-filled arches, and especially that distinctive rear end.

I’m therefore pleased to see Audi resurrecting that look for the fourth-generation 2018 Audi A8, the brand’s flagship sedan.

Tired, tired is what I am of the internet tendency to link every new vehicle design to another. Yes, a new midsize sedan looks a bit like an existing midsize sedan. Whoopee-ding. There’s bound to be some similarities in new three-box sedans with virtually identical dimensions — what’s the big deal? Even completely unrelated humans with massively diverse gene pools sometimes produce doppelgängers. ( This is not the same person.)

But even I’m not immune to seeing comical similarities. And while you’d expect to see such similarities between, say, the silhouette of a new Nissan Titan and a Ford F-150, more surprising is the degree to which the next-generation Audi A8 cribs its rear end design from the discontinued Dodge Dart.

Over the course of the third-generation A8’s tenure, Audi revealed an increasing desire to connect the A8’s taillamps, but the company couldn’t quite pull the trigger following the 2013 refresh that brought the lights closer together. With the all-new fourth-generation A8, however, Audi has run full steam ahead with the Dart/Charger/Durango theme. Sure, it’s more Dart than Charger (which decreases the strict horizon) or Durango (which exaggerates the outer lamps). And yes, it is really just the lights, not the trunklid shape or bumper detail or license plate positioning.

Oh, but what lights, what signature, what telltale Dodge Audi style.

Regardless, if stylistic connections between flagship Audis and discontinued compact Dodges are a problem for you buyers of $80,000+ Audi A8s, well, you just didn’t love the Dodge Dart enough then, did you. You’ll have to take solace in the fact that, rear aside, the Audi A8 and Dodge Dart bear no resemblance to one another whatsoever.

[Images: Audi, Fiat Chrysler Automobiles]

Timothy Cain is a contributing analyst at The Truth About Cars and Autofocus.ca and the founder and former editor of GoodCarBadCar.net. Follow on Twitter @timcaincars and Instagram.

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  • Mattmers Mattmers on Oct 17, 2017

    Why not search 2010 Saab 9-5. Much closer to the look.

  • CincyDavid CincyDavid on Oct 19, 2017

    I see current-model VW Passat, especially the chrome strip. FWD 90s era Continental too, unfortunately. In 2013 we went car shopping...started at the Dodge store...quickly retreated to the friendly Honda dealer and got 2 2013 Civics. The Darts were simply horrid. The last MoPar product in my family was a '78 Dodge Omni my dad bought new...traded in a '69 Delta 88. The Omni fell apart within 3 years and 60,000 miles and that it for Chrysler products. I have driven a 2005ish A8L and it was sublime...W12 engine, Alcantara headliner, champagne cooler in the rear center armrest. If I ever hit it big, I'd get one in a heartbeat. In the interim, my Jetta will have to do...2 kids in college burning up money, you know.

  • SCE to AUX All that lift makes for an easy rollover of your $70k truck.
  • SCE to AUX My son cross-shopped the RAV4 and Model Y, then bought the Y. To their surprise, they hated the RAV4.
  • SCE to AUX I'm already driving the cheap EV (19 Ioniq EV).$30k MSRP in late 2018, $23k after subsidy at lease (no tax hassle)$549/year insurance$40 in electricity to drive 1000 miles/month66k miles, no range lossAffordable 16" tiresVirtually no maintenance expensesHyundai (for example) has dramatically cut prices on their EVs, so you can get a 361-mile Ioniq 6 in the high 30s right now.But ask me if I'd go to the Subaru brand if one was affordable, and the answer is no.
  • David Murilee Martin, These Toyota Vans were absolute garbage. As the labor even basic service cost 400% as much as servicing a VW Vanagon or American minivan. A skilled Toyota tech would take about 2.5 hours just to change the air cleaner. Also they also broke often, as they overheated and warped the engine and boiled the automatic transmission...
  • Marcr My wife and I mostly work from home (or use public transit), the kid is grown, and we no longer do road trips of more than 150 miles or so. Our one car mostly gets used for local errands and the occasional airport pickup. The first non-Tesla, non-Mini, non-Fiat, non-Kia/Hyundai, non-GM (I do have my biases) small fun-to-drive hatchback EV with 200+ mile range, instrument display behind the wheel where it belongs and actual knobs for oft-used functions for under $35K will get our money. What we really want is a proper 21st century equivalent of the original Honda Civic. The Volvo EX30 is close and may end up being the compromise choice.
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