QOTD: Is It Time to 'Save the Car Names'?

Matthew Guy
by Matthew Guy

It’s not a secret most of us at TTAC are not, to put it charitably, overly enamored with the current crop of alphabet soup adorning the trunk lids of most new cars today. The market has endured alphanumeric model names for years, but at least, say, in the ‘80s and 90s there was a very good chance the numbers stood for engine displacement. Not anymore.

This is why I am glad Kia has chosen to simply make up words for its new product. The Stonic is allegedly a portmanteau of ‘speedy’ and ‘tonic’. All right, then. At least it’s not the 6000SUX or something.

Automotive history is littered with many great and bizarre names. Here’s a few:

I’ll open the bidding with this, the Isuzu Mysterious Utility Wizard. It, of course, was known here in the States by the much more mundane name of Rodeo.

Let’s use this Mazda Bongo Friendee (with Auto Free Top!) as a chaser to the Isuzu’s weirdness.

Sometimes, a vehicle’s name gains legendary status simply because it captures its personality to a tee, such as this handsome Chevy Blazer.

What’s your all-time favorite vehicle name? It could be because it sounds ridiculous (Honda Life Dunk) or because it simply works with the car (the mighty Ford Mustang). Sure, we all talk about Save the Manuals … but maybe it’s time for TTAC to lead the crusade to Save the Car Names.

[Images: Kia Motors, Wikimedia ( CC BY-SA 3.0),

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Wolfwagen Is it me or have auto shows just turned to meh? To me, there isn't much excitement anymore. it's like we have hit a second malaise era. Every new vehicle is some cookie-cutter CUV. No cutting-edge designs. No talk of any great powertrains, or technological achievements. It's sort of expected with the push to EVs but there is no news on that front either. No new battery tech, no new charging tech. Nothing.
  • CanadaCraig You can just imagine how quickly the tires are going to wear out on a 5,800 lbs AWD 2024 Dodge Charger.
  • Luke42 I tried FSD for a month in December 2022 on my Model Y and wasn’t impressed.The building-blocks were amazing but sum of the all of those amazing parts was about as useful as Honda Sensing in terms of reducing the driver’s workload.I have a list of fixes I need to see in Autopilot before I blow another $200 renting FSD. But I will try it for free for a month.I would love it if FSD v12 lived up to the hype and my mind were changed. But I have no reason to believe I might be wrong at this point, based on the reviews I’ve read so far. [shrug]. I’m sure I’ll have more to say about it once I get to test it.
  • FormerFF We bought three new and one used car last year, so we won't be visiting any showrooms this year unless a meteor hits one of them. Sorry to hear that Mini has terminated the manual transmission, a Mini could be a fun car to drive with a stick.It appears that 2025 is going to see a significant decrease in the number of models that can be had with a stick. The used car we bought is a Mk 7 GTI with a six speed manual, and my younger daughter and I are enjoying it quite a lot. We'll be hanging on to it for many years.
  • Oberkanone Where is the value here? Magna is assembling the vehicles. The IP is not novel. Just buy the IP at bankruptcy stage for next to nothing.
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