By on September 6, 2017

2018 Genesis G70 - Image: Michael Giele/TwitterYou must wait a little while longer, but we’ll soon have a much better idea of what the Genesis G70 will look like. The entry-level sports sedan from Hyundai’s upmarket Genesis division debuts in its South Korea home market next Friday, September 15, 2017, at an event at Seoul’s Olympic Park.

In fact, in advance of the unveiling in Korea, we already have a clearer view of the Genesis G70, thanks to the timely response of one Michael Giele, who spotted the new Genesis sedan and posted images to Twitter.

Destined to provide the next major shakeup in the small luxury sports sedan sector after the Alfa Romeo Giulia, Jaguar XE, and Cadillac ATS arrived with great expectations, the Genesis G70 will be tasked with challenging the Infiniti Q50 and Lexus IS, more likely than not with more equipment and lower MSRPs. It won’t be easy for Hyundai’s Genesis brand, so the car had better look good.

According to Yonhap News Agency, the G70 will be added to the two-pronged Genesis lineup below the large G90 and midsize G80 with three engines in the Korean domestic market. The 2.0-liter turbo — ubiquitious in the luxury car sphere — starts at the equivalent of USD $34,000. Korean customers will also be offered a 2.2-liter diesel. But much of the early interest will be in the 3.3-liter turbocharged V6, an engine that produces 365 horsepower and 376 lb-ft of torque in the Genesis G80, an engine that’s expected to accelerate the G70’s Kia Stinger GT partner from 0-60 mph in less than five seconds.

Of course, the Q50 and IS are only two of the G70’s potential alternatives. “With the G70, we are targeting European premium car brands,” Hwang Chung-yul, Genesis Project Management Center’s senior vice president, said this past weekend. Not surprisingly, Chung-yul cites the BMW 3 Series, Mercedes-Benz C-Class, and Audi A4 as key rivals.

To date, 13 months since launching in America, Genesis Motors USA has sold 20,314 copies of the G90 and G80. That’s a hint of a fraction of a slice in a U.S. luxury market that’s seen more than 86,000 C-Classes and 118,000 Lexus RXs leave dealers during the same time period. The G70 is yet another sedan for a company that’s attempted to slowly carve out a luxury image in a shrinking corner of the luxury market. The GV80, Genesis’ first utility vehicle, is still on the other side of the horizon.

But the G70, expected in America early in 2018 Q1, will be Genesis Motors’ volume hope. It will be a massive challenge for Hyundai’s premium division, already undergoing serious shifts in its questionable approach to the U.S. market, to elbow its way into a German-dominated category. Besides Infiniti’s successful incursion way back in 2002 and Lexus’ foray with the IS roughly half a decade earlier, the competition has grown ever more fierce with aforementioned vehicles from Cadillac, Jaguar, and Alfa Romeo.

None of these cars challenge the C-Class and 3 Series/4 Series for top-selling honors, but each car steals a section of the market Hyundai intended for its Genesis G70.

[Image: Michael Giele/Twitter]

Timothy Cain is a contributing analyst at The Truth About Cars and and the founder and former editor of Follow on Twitter @timcaincars.

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25 Comments on “The Genesis G70 Goes on Sale September 15th… In Korea...”

  • avatar

    What “major shakeup”? What was the last one? Tesla m3?

  • avatar

    Looks very promising so far. Doesn’t have all the fake plastic vents and scoops that afflict the Stinger.

  • avatar

    Upside- the thing looks good and the V6TT sounds tasty

    Downside- pricing doesn’t seem far off from the competition, and the Genesis brand is entering year nine without the crossovers they should have launched the brand with. Face it, nobody cares about luxury sedans that aren’t BMWs, Mercedes, or Lexus ESs. Everyone else is fighting for shrinking scraps as buyers move to crossovers.

    • 0 avatar

      Uh, the G80 sells exactly as often as the A6, and the G90 sells exactly as often as the Lexus LS. Genesis sales are just overall low because they only have two models. But yes, obviously, they need the CUVs. So do BMW, Mercedes, and Lexus.

      • 0 avatar

        Well, you chose the two of the worst-selling cars in their respective segments, so that’s not exactly great news for Hyundai’s U.S. aspirations.

        • 0 avatar

          No I didn’t, genius. Those segments – midsize and large luxury – are full of low sellers. And since you’re too lazy to look up the numbers yourself, here they are in black and white. The G80 and G90 are outselling plenty of their competition. Period.

          • 0 avatar

            “Those segments – midsize and large luxury – are full of low sellers.”

            Which begs the question… why is Hyundai spending so much to enter that space?

            Q7 has outsold the A6 by nearly 2:1
            X5 has outsold 5 series by ~20%, and is up 8% over last year, while the 5 is down 10% over the same period
            RX has outsold the ES by nearly 2:1, and is only down ~3% vs the ES being down ~15% year over year

            And none of this is new; luxury crossovers have seen continued growth over the last 2 decades while luxury sedans have stagnated. Last year was the worst US sales year for the 5 series GCBC has on record (including through the recession!) vs one of the best for the X5. The first 2-3 Genesis models should have been crossovers with sedans being treated as afterthoughts… nobody cares about medium/large luxury sedans anymore and GCBC data shows it.

          • 0 avatar

            Take it easy, genius. Touchy subject?

            The mid- and full-size luxury sedan segments are indeed full of low sellers, and the A6 and LS are among them, period. Of course they outsell the niche marques, but I don’t really think Hyundai’s mission was to beat Maserati.

            Get back to me when Genesis puts up 5 Series/E Class/S Class/7 Series/Panamera numbers.

        • 0 avatar

          G80 sales, YTD, is right there with the A6 and outsells the CTS, GS, Q70 and XF.

          Really is the E Class and 5 Series way ahead of everyone else.

          Audi, Cadillac and Lexus aren’t “niche” marques.

          And really, neither is Infiniti, altho one can make a good argument for Jaguar.

    • 0 avatar

      Audi isn’t exactly a good basis as Audi has always been more successful with its crossovers than sedans (as there is less of a stigma with FWD-based CUVs compared with sedans).

      No doubt that CUVs are continuing to take marketshare, but that’s not to say that sedans/coupes still don’t have their place.

      2016 BMW 3/4 Series and X3/X4 sales

      70,458 – 3 Series
      35,763 – 4 Series

      44,196 – X3
      4,989 – X4

      Traditionally, automakers launch their sedans first and then the crossover which shares its platform.

      And the 1G Genesis platform wasn’t engineered to incorporate AWD.

  • avatar

    This category is just brutal. Shrinking overall category size, lots of established players with well-known reputations, and a catastrophic number of new entries trying to muscle in. Think about trying to compete with all of these at once, all for a paltry $349/month:

    Mercedes C-Class
    BMW 3-Series
    Audi A4
    Lexus IS
    Cadillac ATS
    Infiniti Q50
    Jaguar XE
    Alfa Romeo Giulia
    Volvo S60
    Acura TLX
    Lincoln MKZ

  • avatar

    Such a disappointment, perfect place for a V8, and the best you can say is a blown V6. Ultra-meh.

    • 0 avatar

      I agree (also on the Stinger), but I think we both know that wasn’t happening.

      I expect the current Hyundai V8 will be gone altogether in two years.

      There might be a ‘halo’ turbo V8 in the future for Genesis, but I wouldn’t be surprised by a hybrid or plug-in V6 instead.

    • 0 avatar

      I get that luxury is about wants, rather than needs. But come on man.

      – today’s 4 banger luxury cars are as powerful and generate as much acceleration as V8 luxury cars from 15-20 years ago, while getting like double the gas mileage
      – noise isolation has muted engines to the point that sounds have to be piped in… not just on regular versions, but performance cars
      – throttle response is pretty much irrelevant in 2 ton cars with 8+ speed transmissions intended for cruising

      It’s not the 60s-80s anymore. Don’t get me wrong, NA is best and there’s nothing like a big burly atmospheric V8 (or V6, V10, V12, whatever)…. but IMO they would be wasted on this segment. I used to say the ATS-V needed one, but a V8 would not solve that car’s problems. As long as Mustangs and Camaros still exist I’m OK.

  • avatar

    Korea? In the special nuke’m launch edition?

  • avatar

    If it’s RWD and available with a stick and the V6, call me interested. My guess is they won’t offer a stick, but that might be an intriguing way to get some market share from the Germans, who have all but abandoned it. Even if they don’t sell many, it could help promote the enthusiast image.

  • avatar

    “The 2.0-liter turbo — ubiquitious in the luxury car sphere”

    This is the saddest line I’ve ever read on this forum….

  • avatar

    “With the G70, we are targeting European premium car brands,” Hwang Chung-yul, Genesis Project Management Center’s senior vice president, said …”

    The usual PR hogwash, where up is down and night is day.

    Genesis left the UK market this July, eight weeks ago. The reason: they managed to sell only 50, yes that’s fifty, cars in two full years. Talk about a complete dud. Sure the new Genesis 70 may target European premium car brands inside the crazy brained Hyundai execs’ heads, but let’s get real shall we? If they had any sense, they’d be doing what Lambo, Maserati, and Jaguar are doing, and what Porsche survives on. Make some SUVs.

    • 0 avatar

      He means they are targeting MB and BMW – pretty much what Cadillac, Lexus, Infiniti, Jaguar, Alfa (and even Audi) does.

      As for the UK market, it’s not like the Genesis brand has models which are suited for the market (large, thirsty petrol sedans aren’t exactly in demand).

      The G70, the upcoming small crossover and the EV will be the models which will be most suited for the UK market – which is why Hyundai has slated around 2020 for the launch date of the Genesis brand in Europe.

  • avatar

    Genesis NEEDS a crossover and/or an SUV in North America to grow the brand.

    That being said, if they were to offer this G70 in a true wagon style to go after a small, but once loyal niche that Volvo is trying to capture and that BMW and Mercedes no longer serve here (did they all go to Subaru? VW?), they might find some success there. They could use it as the basis for whatever compact CUV they need to have, which would outsell it 100 to 1, if not more.

    All it has to do is drive ‘not like an appliance’ yet still be comfy, be backed by Hyundai’s corporate 10yr/100,000 mile warranty, and beat the other luxury brands in standard options offered for the MSRP. Offer a value proposition without being perceived as cheap.

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