Ace of Base: 2017 Toyota Yaris IA

Matthew Guy
by Matthew Guy

Have you ever walked into a restaurant to find it happens to be marking some sort of special occasion by offering only a single dish? One time, I ambled into a greasy spoon fine dining establishment to discover the sole food available was roast beef. The solitary option? Mashed potatoes or french fries, sir. No substitutions.

While that approach had me heading for the door in a hurry, sometimes it pays dividends in the car world. We’re all spoilt for choice these days, so Toyota makes it easy for us with the Yaris iA.

Archaeologists know that it takes some digging to find the real source of an artifact. Dig a bit into the Toyota Yaris iA, and one will find a rebadged Scion iA, itself a rebadged Mazda 2 sedan. Keep digging and one may find King Tut’s tomb, or at least the bones of another compact car being sold elsewhere in the world.

The Yaris iA firmly plants all four of its 16-inch alloy wheels at the economy car end of the scale, even if its price of entry is a comparatively lofty $15,950. Customers can elect to spend an extra $1,100 on an automatic transmission. Save for a few available dealer accessories, that’s the only choice one has to make.

A 1.5-liter four-cylinder making 106 horsepower shuffles the Yaris iA down the road, connected to a six-speed manual transmission. Toyota has recently been making a lot of noise about their safety systems, and the iA includes nannies like low-speed pre-collision avoidance, braking assists, and a raft of airbags. These are all Very Good Things for the first time driver — a demographic which likely makes up a good chunk of iA pilots.

Drivers accustomed to a few gadgets will find a good bit to like about the iA’s interior, which should look immediately familiar to any Mazda fan. Given Mazda’s proclivity for cranking out desirable product, this is not a bad thing at all. A 7-inch color touchscreen display stands on the dashboard just as it does in other Mazda cars, above a simple set of HVAC controls and to the right of a great set of gauges. Like its Mazda cousins, this is an attractive interior for the price. Fortunate, as the iA’s front grille is decidedly not attractive at all.

Air conditioning, cruise control, a couple of USB ports, and a rearview camera are stuffed into this little sedan. Tossing in push button start and a steering wheel which adjusts for reach and rake help to seal the deal.

Great colors spanning the spectrum are available, including the Sapphire Blue shown at the top of this post. I should mention that a press photo of last year’s Scion iA was used today instead of the usual Build & Price screenshot because the image on that page was microscopic. Deal hunters take note: every hue, no matter how bold, is $0.

I’ll cap off with the same verdict I gave to the iA’s half-brother, the Yaris hatch. There are definitely cheaper base model sedans on the market but I do think the Toyota stands a better chance than some other brands of hanging on to some of its value come trade-in time. It’s list of standard equipment earns it a spot on this list, too. Just don’t ask for any substitutions.

[Images: Toyota]

Not every base model has aced it. The ones that have? They help make the automotive landscape a lot better. Any others you can think of, B&B? Let us know in the comments. Naturally, feel free to eviscerate our selections.

The model above is shown with American options and is priced in Freedom Dollars absent of delivery and other fees. As always, your dealer may sell for less.

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • DweezilSFV DweezilSFV on Sep 07, 2017

    'great colors spanning the spectrum ' ? There are black, grey, silver, white, red... and a couple of blues. Hardly a spectrum, I was hoping for a shade of yellow, green or even a burnt orange. And yes, I understand that many base vehicles only come in a couple of colors unless one buys a higher trim line, but still a limited selection. I love to see your articles Matthew. There is a dearth of reporting on these. This is my pool of cars. And would definitely be on my list. Even more significant: I've never purchased a foreign branded make before. But it won't be in black, white or silver.

  • Rolando Rolando on Sep 08, 2017

    If I got one of these, I'd take a trip to Mexico (or Quebec) and bay the Mazda Parts! The Mazda2 is really a nice little car! I wish the MX5 had that face!

  • Analoggrotto Kia Tasman is waiting to offer the value quotient to the discerning consumer and those who have provided healthy loyalty numbers thinks to class winning product such as Telluride, Sorento, Sportage and more. Vehicles like this overpriced third world junker are for people who take out massive loans and pay it down for 84 months while Kia buyers of grand affluence choose shorter lease terms to stay fresh and hip with the latest excellence of HMC.
  • SCE to AUX That terrible fuel economy hardly seems worth the premium for the hybrid.Toyota is definitely going upmarket with the new Tacoma; we'll see if they've gone too far for people's wallets.As for the towing capacity - I don't see a meaningful difference between 6800 lbs and 6000 lbs. If you routinely tow that much, you should probably upgrade your vehicle to gain a little margin.As for the Maverick - I doubt it's being cross-shopped with the Tacoma very much. Its closest competitor seems to be the Santa Cruz.
  • Rochester Give me the same deal on cars comparable to the new R3, and I'll step up. That little R3 really appeals to me.
  • Carson D It will work out exactly the way it did the last time that the UAW organized VW's US manufacturing operations.
  • Carson D A friend of mine bought a Cayenne GTS last week. I was amazed how small the back seat is. Did I expect it to offer limousine comfort like a Honda CR-V? I guess not. That it is far more confining and uncomfortable than any 4-door Civic made in the past 18 years was surprising. It reminded me of another friend's Mercedes-Benz CLS550 from a dozen years ago. It seems like a big car, but really it was a 2+2 with the utilitarian appearance of a 4-door sedan. The Cayenne is just an even more utilitarian looking 2+2. I suppose the back seat is bigger than the one in the Porsche my mother drove 30 years ago. The Cayenne's luggage bay is huge, but Porsche's GTs rarely had problems there either.
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