RIP, Ford Fiesta? Blue Oval Exec Says 2018 Model Isn't Coming to America

Steph Willems
by Steph Willems
rip ford fiesta blue oval exec says 2018 model isnt coming to america

After months of speculation as to the fate of the Ford Fiesta in North America, as well as luxurious Vignale and soft-roading Active trims.

Over here? Hug your 1.0-liter EcoBoosts tightly and shed a tear, Fiesta fans. The little guy appears doomed for the chopping block. Can Ford interest you in a subcompact crossover?

According to Romanian automotive website (via Autoevolution), Ford knows where the Fiesta’s real fans live. As such, there didn’t seem much use in shipping the revamped model to countries where sales are dropping fast.

Stiller told the Romanians, the previous model was a global Ford product, and with the new generation, we are targeting only Europe, the Middle East, and Africa. In North America, especially the U.S., China, and Latin America, the demand for such vehicles is declining, and we are reacting accordingly.”

We reached out to Ford for comment and received a response we’ve grown accustomed to hearing. “Fiesta continues to play an important role in our portfolio,” said Mike Levine, Ford’s North American product communications manager. “We’ll have more to say about Fiesta in markets outside of Europe at a later date.”

So, no official confirmation yet, even as the company’s website updates its models (except for one) to reflect 2018 specifications.

There’s no doubt as to the Fiesta’s dire sales situation. The model makes up less than 2 percent of Ford’s U.S. volume, and less than 1 percent of Canada’s. Its best sales year in the U.S., 2013, saw over 71,000 Fiesta sedans and hatchbacks sold, compared to 48,807 moved in 2016. North of the border, it’s even worse. The Fiesta peaked early in Canada, posting its best sales figures in 2011 before declining precipitously every year since. From over 13,000 sales in 2011, Fiesta demand in Canada fell to just over 3,000 in 2016. In 2017, first-half sales figures show just over 1,000 Fiestas sold.

Even the hot-hatch Fiesta ST isn’t enough to stimulate overall sales. Meanwhile, the subcompact segment decreases in market share year after year, muscled out by crossovers of every size and description. Is it any wonder why outlets like TTAC smelled the grim stench of death surrounding the pint-sized model?

Even overseas, the Fiesta’s standing isn’t safe. Stiller also said Ford plans to drop the slow-selling sedan bodystyle, focusing instead on a newly diverse hatch lineup.

Assuming the Ford exec was lucid at the time of his statements to the Romanian auto press, it looks like the 2018 EcoSport — a subcompact crossover hastily dragged to America from overseas markets — will become the country’s sole Blue Oval B-segment offering. Not surprisingly, the Ecosport

Join the conversation
2 of 35 comments
  • Manu06 Manu06 on Jul 24, 2017

    I've been looking for the 1.0 Fiesta. None near me. Prices on new 1.6L Fiesta's are up 4k off MSRP and 2 year old used Fiesta's with 30-40k miles are in the mid 7's .

  • RocketScience RocketScience on Jul 25, 2017

    The new Fiesta is a big step up, Give it chance. If after a year or two it turns out to be a flop then discuss axing from the NA market.

  • Corey Lewis It was long overdue for a replacement or something, but additionally the Compass and Renegade are both so similar there doesn't seem to be a need for such overlap.
  • CoastieLenn Stellantis gonna stellant. Isn't the Compass similarly sized? How is there a hole in the lineup? Seems to me that they had one two many entrants in the compact crossover segment- being the Cherokee and the Compass. The Renegade takes the sub-compact segment, the Grand Cherokee takes the midsize segment (even though it doesn't have third row seating), and the Wagoneer takes the full sized segment. I really want a nice Cherokee Trailhawk V6, but I can never see myself actually buying one because of the litany of documented issues with basically everything in the Dodge/Jeep/Ram inventory. Their current electrical gremlin trajectory rivals that of VW/Audi, but nearly as expensive to repair.
  • MaintenanceCosts Washington Highway 410 over Cayuse and Chinook Passes, in the shadow of Mount Rainier.Grand St. Bernard Pass between Switzerland and Italy, close to the Mont Blanc massif.Colorado 82 over Independence Pass. Highest I've ever been in a car.Skyline Drive in Virginia.California Highway 1 from Monterey to Santa Barbara.A million little unnumbered roads in the German Black Forest, more satisfying at 100 km/h than the Autobahn is at 250.
  • Kendahl US 60 between Show Low and Globe, Arizona. It's especially fun in the switchbacks on both sides of the Salt River canyon.
  • Arthur Dailey What give with this site? I know that I posted a comment. The site says that there are 12 comments. But when I click on the 'see more' button it resets to say that there are 11 comments and I can't see mine. I am not that egotistical as to believe that my comments are important. But that makes me wonder if others are also having their comments 'erased'.