Mercedes-Benz Is on the X-Class Defensive - Is It Really More Than Just Badge Engineering?

Timothy Cain
by Timothy Cain

Australia’s pickup truck markets wants to know: is the Mercedes-Benz X-Class more than just a badge-engineered Nissan Navara?

“This is hardly a double badge,” Mercedes-Benz Vans’ global boss Volker Mornhinweg told Motoring.

But there’s a tendency to see matters another way. The production X-Class, not yet bound for North America’s nonexistent premium midsize pickup truck market, isn’t exactly a carbon copy of the X-Class Concept shown in late 2016.

Moreover, that X-Class gear lever looks downright familiar to Navara drivers.

Mornhinweg isn’t denying the intrinsic partnership between Daimler and Nissan-Renault. Acknowledging that Mercedes-Benz doesn’t commonly seek platform partners in the passenger car sector, Mornhinweg says, “We had a target of introducing the car at a short-term notice, and as it’s a global product, we could not build-up one facility for this product.” Indeed, that inability to quickly build a U.S. factory for the X-Class all but eliminates the X-Class from reaching the U.S. market because of high Chicken Tax import tariffs.

“Therefore,” says Mercedes-Benz’s Mornhinweg, “we discussed it with Nissan, if they are keen or have the willingness to work with us. They have a long tradition of doing pickups, and their base overall was useable for us, so we had it done.”

Mercedes-Benz would have been “stupid” to distinguish parts “a customer cannot feel or see,” Mornhinweg says, “because you need those economies of scale.”

To be fair to the X-Class, it isn’t just a Navara. It’s bigger: 3.3 inches longer and 2.8 inches wider despite riding on the same wheelbase. This is bound to alter the styling, though the two pickups naturally look similar when viewed from the side, as pickups are wont to do. But the Benz wears GM-like squared wheel arches. The X-Class’s front end is decidedly Benz GLS-like; only the housing for the fog lights maintains a similar shape. The Navara’s tailgate is more distinctive; the X-Class’s more plain. Inside, Mercedes-Benz plants a screen atop the vents as in many of its passenger cars and also slots its touchpad/control wheel in the center console.

They’re not the same trucks. Under the skin, Mercedes-Benz says the X-Class’s coil springs are heavier, the dampers are re-valved, and the anti-roll bars are thicker. The front track is wider.

As a result, “To be honest there was no challenge [to improving the Navara chassis],” Mornhinweg says, seemingly insulting Mercedes-Benz’s truck donor/partner, “because we had a clear development target of what we’d like to achieve with the pickup when it comes to driveability, comfort, suspension, and turn-in.”

So the X-Class isn’t merely a Navara. Yet given the degree to which consumers already know that the first Mercedes-Benz pickup is based on a Nissan, all of those detailed changes and styling alterations may not be enough to sufficiently distinguish the new Spain/Argentina-built German truck.

[Images: Mercedes-Benz, Nissan]

Timothy Cain is a contributing analyst at The Truth About Cars and Autofocus.ca and the founder and former editor of GoodCarBadCar.net. Follow on Twitter @timcaincars.

Timothy Cain
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  • W210Driver W210Driver on Jul 22, 2017

    While I am not the least bit interested in pickups or this car, I must say that the concept for the pickup looked so much better than the official X-Class that Europe, South America and Australia will be stuck with for some years. This is one of those cases where the concept should have made production with no exterior and interior changes. The X-Class, when compared to the concept, looks seriously underwhelming. Regarding the Nissan platform, I am personally not bothered by it as Mercedes has just essentially borrowed it and then built their pickup on it using their technology. The engines, transmissions, suspensions, brakes, 4Matic system and so forth are all from Mercedes-Benz. It's not a badge engineered Nissan in other words.

  • Joeaverage Joeaverage on Jul 24, 2017

    Looks like alot of nice potential upgrades to the Nissan drivers...

  • Ajla On the Mach-E, I still don't like it but my understanding is that it helps allow Ford to continue offering a V8 in the Mustang and F-150. Considering Dodge and Ram jumped off a cliff into 6-cylinder land there's probably some credibility to that story.
  • Ajla If I was Ford I would just troll Stellantis at all times.
  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
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