By on June 15, 2017

Image: 2017 Rolls-Royce Sweptail, image via Rolls-Royce

Sweeping fender flares sculpted by hand, luggage trunks affixed to the rear by the help, and huge headlamps housed in metal spheres. These details come to mind when considering the old era of coachbuilding. Grand vehicles reflected personal touches and design cues requested by the customer, which the coachbuilder was all too happy to include in the vehicle in exchange for large sums of money.

This tradition is alive and well today at Rolls-Royce, which recently debuted a one-off bespoke coupe for an unnamed customer of taste and subtlety in design.

I present to you the Sweptail.

This grand coupe looks very different to the current production coupe on offer from Rolls-Royce, known as the Wraith, or as Dawn in cabriolet format. Rolls-Royce published a long and breathless press release on the Sweptail, which one may read if one has chosen to enjoy such verbal finery in one’s life.

When putting this article together, I noticed something interesting. Although Sweptail is the name for this coupe, I’m not certain this was always the case. Almost all images downloaded from the Rolls-Royce media site contained “Rolls-Royce Torpedo” in their titles.

Another interesting item of note from the linked press release is the reference to the House of Rolls-Royce. The company has applied the “House of” moniker to their design and bespoke vehicles department. Though those particular words are normally applied to high-end clothing designers, the branding must be effective for cars as well. Media outlets are generally reporting Rolls-Royce received $12,000,000 for this two-seat giant.

Image: 2017 Rolls-Royce Sweptail, image via Rolls-Royce

The customer’s desire was to blend the design cues of golden era Rolls-Royce vehicles with those of classic and modern yachts. I’ll leave you to determine whether this implementation accomplishes the goal.

Image: 2017 Rolls-Royce Sweptail, image via Rolls-Royce

Two digits make up the permanent number plate embedded in the back of the vehicle. With just a two-digit, permanent plate, you won’t likely see this vehicle driving around North America.

Image: 2017 Rolls-Royce Sweptail, image via Rolls-Royce

As with any Rolls-Royce or yacht-based item, there is much impressive decking made from rare and valuable wood. The center chevron pattern is particularly appealing.

Image: 2017 Rolls-Royce Sweptail, image via Rolls-Royce

Though this vehicle is huge in proportion, the interior is suitable for only two persons of immense wealth. A rear seat is notably absent from the vehicle, but remaining passengers are entertained by the lighted hat shelf and wood sculpture area.

Image: 2017 Rolls-Royce Sweptail, image via Rolls-Royce

The tapered rear does allow for extensive use of wood and aluminum, and the Art Deco design cues really work from this angle. Kudos are due here, as it’s beautiful.

Image: 2017 Rolls-Royce Sweptail, image via Rolls-Royce

Up front, it’s all business. The Sweptail features the largest Rolls-Royce grill ever. Carved from a single block of aluminum, the grille is polished by hand to shine like all the coins you’ve spent.

What say you? For around $12,000,000, the House of Rolls-Royce will build you your very own bespoke luxury vehicle. Like it or not, this is really the ultimate expression of a Rare Ride.

[Photos via Rolls-Royce]

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