Future-proofing: Cummins Wants to Sell You More Than Just Diesels
It’s hard to hear the name Cummins and not immediately think of a Ram pickup struggling valiantly to pull a gnarled tree stump out of the unyielding earth. Certainly, the company’s diesel inline-six and V8 engines are to the truck world what Nike is to professional sports.
While Cummins’ fossil fuel-powered engines and power systems show no signs of becoming passé, a company ignores the future at its own peril. The green revolution is afoot, we’re told, and internal combustion power will one day occupy the niche currently inhabited by electric propulsion. With this in mind, Cummins has a plan.
During a teleconference Thursday, company executives outlined what the near future holds.
“As a global power leader for the commercial and industrial markets we serve, we are better positioned than any other company to win in new and emerging technologies,” said Tom Linebarger, Cummins Chairman and CEO. “Over the past 100 years, our ability to innovate and adapt has fueled our success and we are confident we are on the right path to do it again at this critical juncture. We are prepared to provide a range of power technologies to our customers from diesel and natural gas to fully electric and hybrid powertrains to ensure they always have the best solution for their application.”
That 6.7-liter inline-six turbo diesel in your Ram work truck (or oil-burning 5.0-liter V8 in your Nissan Titan) won’t disappear overnight. The company claims it will continue to focus on diesel engines as a core component of its business model, while pouring more R&D dollars into green tech. Cummins first went down this road with its natural gas-powered engines.
If future truck owners want it, Cummins wants to supply it.
So great is the urge to be out in front, the company is considering teaming up with others. Cummins hopes to develop a range of products — electric energy storage systems, power electronics and traction motor systems — for commercial applications.
“Cummins will begin electrified powertrain delivery in 2019, including battery electric and plug-in hybrids,” the company said in a statement. Calling these “first steps” just the beginning, Cummins claims to be working on gasoline engines which feature diesel-like performance, as well as a number of “exploratory” fuel cell projects.
[Image: Fiat Chrysler Automobiles]
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- Lorenzo Heh. The major powers, military or economic, set up these regulators for the smaller countries - the big guys do what they want, and always have. Are the Chinese that unaware?
- Lorenzo The original 4-Runner, by its very name, promised something different in the future. What happened?
- Lorenzo At my age, excitement is dangerous. one thing to note: the older models being displayed are more stylish than their current versions, and the old Subaru Forester looks more utilitarian than the current version. I thought the annual model change was dead.
- Lorenzo Well, it was never an off-roader, much less a military vehicle, so let the people with too much money play make believe.
- EBFlex The best gift would have been a huge bonfire of all the fak mustangs in inventory and shutting down the factory that makes them.Heck, nobody would even have to risk life and limb starting the fire, just park em close together and wait for the super environmentally friendly EV fire to commence.
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I find an interesting angle on the pickup market: In the near future along comes a practical EV pickup. It's front wheel drive only. What share of the market would it fail to capture due to that factor? That's to say how many American buyers really need a pickup for it's intended purpose?
Let's fire up the ole Cummins and head to the truck meet! *click* *whirr* Wooohoooo!