Get Your Wacky On: AutoMobility LA's Ten Best Automotive Startups Competition Begins

Matt Posky
by Matt Posky

The Los Angeles Auto Show is once again hosting the Top Ten Automotive Startups competition and has opened the door for entrants. If you’ve ever wanted to troll a major automotive trade show with your worst ideas or promote your extremely flimsy business model, this is your opportunity.

Of course, the application process also works if you have a legitimate business you’re looking to showcase. Thanks to the LA Auto Show’s decision to rebrand itself as “AutoMobility LA,” the bar for entry is fairly low. Your automotive startup could involve a drone that finds your keys or a mobile app where people rank the visual appeal of various tire tread patterns. It really only needs to be vaguely auto related. Think we’re kidding? Previously selected winners include Elio Motors, Urb-e scooters, and HopSkipDrive — a ride hailing application aimed specifically at children.

Submissions are open now through July 15th, so if you’ve got a backseat baby monitoring device or digital cup holder, check out the website. The ten best applicants will be featured at the LAAS AutoMobility pavilion, receiving a booth just outside the LA Convention Center.

In addition to whoever wanders by the booth, winners receive additional networking opportunities with industry executives and LAAS board members via networking events. After the trade show, the selected startups are furnished with a contact sheet of industry mentors willing to help them get the ball rolling on projects. Three of the ten finalists will also have the benefit of additional media exposure and will will have a live onstage powwow with venture capitalist Bill Tai, Norman Firchau of Porsche Consulting North America, and Microsoft’s Jeff Henshaw.

The top ten winners and three finalists will be announced prior to the 2017 AutoMobility LA show, taking place at the Los Angeles Convention Center November 27-30.

[Image: Automobility LA]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Parkave231 Should have changed it to the Polonia!
  • Analoggrotto Junior Soprano lol
  • GrumpyOldMan The "Junior" name was good enough for the German DKW in 1959-1963:https://en.wikipedia.org/wiki/DKW_Junior
  • Philip I love seeing these stories regarding concepts that I have vague memories of from collector magazines, books, etc (usually by the esteemed Richard Langworth who I credit for most of my car history knowledge!!!). On a tangent here, I remember reading Lee Iacocca's autobiography in the late 1980s, and being impressed, though on a second reading, my older and self realized why Henry Ford II must have found him irritating. He took credit for and boasted about everything successful being his alone, and sidestepped anything that was unsuccessful. Although a very interesting about some of the history of the US car industry from the 1950s through the 1980s, one needs to remind oneself of the subjective recounting in this book. Iacocca mentioned Henry II's motto "Never complain; never explain" which is basically the M.O. of the Royal Family, so few heard his side of the story. I first began to question Iacocca's rationale when he calls himself "The Father of the Mustang". He even said how so many people have taken credit for the Mustang that he would hate to be seen in public with the mother. To me, much of the Mustang's success needs to be credited to the DESIGNER Joe Oros. If the car did not have that iconic appearance, it wouldn't have become an icon. Of course accounting (making it affordable), marketing (identifying and understanding the car's market) and engineering (building a car from a Falcon base to meet the cost and marketing goals) were also instrumental, as well as Iacocca's leadership....but truth be told, I don't give him much credit at all. If he did it all, it would have looked as dowdy as a 1980s K-car. He simply did not grasp car style and design like a Bill Mitchell or John Delorean at GM. Hell, in the same book he claims credit for the Brougham era four-door Thunderbird with landau bars (ugh) and putting a "Rolls-Royce grille" on the Continental Mark III. Interesting ideas, but made the cars look chintzy, old-fashioned and pretentious. Dean Martin found them cool as "Matt Helm" in the late 1960s, but he was already well into middle age by then. It's hard not to laugh at these cartoon vehicles.
  • Dwford The real crime is not bringing this EV to the US (along with the Jeep Avenger EV)
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