By on April 3, 2017

Honda dealer sign

After retiring on April 1 following 13 years at American Honda, former executive vice president John Mendel isn’t fading quietly into obscurity.

Sure, he plans to form a distillery business with his sons — who doesn’t? — but retired auto executives rarely take both feet out of their former world. So, it doesn’t come as a shock that Mendel is poised to join the board of directors at the car shopping website TrueCar.

In a statement released today, TrueCar said it has nominated Mendel for election in the hopes of filling a seat vacated by Abhishek Agrawal. Stockholders will give their yeas or nays on May 18th.

Mendel joined Honda’s U.S. division in 2004 after stints at both Ford and Mazda. He served as chief operating officer at Mazda North America from 2001 to 2004, after moving on from his director of marketing role at Ford Britain. His career began at Ford in 1987.

At Honda, Mendel’s role is now filled by Jeff Conrad, the division’s former general manager.

“We are very excited to nominate John Mendel for election to serve as a director to the TrueCar Board,” said chairman Chris Claus. “John is a seasoned automotive executive with more than 30 years of experience leading great automotive brands in sales, service, marketing and executive management. We believe John would serve all TrueCar shareholders with distinction, and would provide invaluable advice and counsel to our management team, as he has a deep understanding of all of the forces at play in our category that influence OEMs, dealers and consumers.”

Mendel claims he’s looking forward to “being part of an even more exciting future” for TrueCar.

Mendel having a seat at the board would be a win for TrueCar, which began a tumultuous period following Chip Perry’s arrival as CEO in 2015.

[Source: Automotive News] [Image: Mike Mozart/Flickr (CC BY 2.0)]

Get the latest TTAC e-Newsletter!

7 Comments on “There’s More Than Just Booze in ex-Honda VP John Mendel’s Future...”


Read all comments

Recent Comments

  • Jeff S: This would be an ideal car for short trips like to the grocery store and short commuting. Honda should offer...
  • Arthur Dailey: Those vehicles would certainly perform donuts. I can personally attest to that. Your friend’s...
  • Arthur Dailey: Again based on what criteria? Kia/Hyundai are fully competitive in regards to short and long term...
  • Arthur Dailey: Our local Hyundai dealer also sold the Equus brand. Got to take a 2nd generation one for a...
  • Secret Hi5: Hyundai Kia is the automotive equivalent of the “fast fashion” trend. Looks great for a couple of washes...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber