Lincoln is Testing a New Vehicle Option: Human Drivers That Aren't You

Steph Willems
by Steph Willems
lincoln is testing a new vehicle option human drivers that aren t you

Say you’ve just gone through the hassle of buying a new Lincoln. It’s out there, sitting in the driveway, but you’ve got things to do. It doesn’t own you. You’re busy, and worthy of love.

Well, for a fee, Lincoln will set you up with someone nice. (No, not that kind of setup.) The automaker has created a pilot program called Lincoln Chauffeur, which delivers just what it states: a driver to ferry you around as you work on your tablet, drop you off at the airport and return the car home, or run out to the Safeway for sprouts.

According to WardsAuto, Lincoln Chauffeur is already set up in Miami, and the automaker has plans to move it to the San Diego area shortly.

As an introductory offer, buyers will get the first eight hours free, Lincoln president Kumar Galhotra told the publication. After that, the cost is $30 an hour. Right now, drivers are provided by third-party company RedCap, and the hourly fee could drop once the program expands further.

Lincoln claims that the drivers are screened and trained, lessening the likelihood of finding a weirdo at the helm of your Navigator or Continental. Buyers would sign up for a membership to the app-based service. Pull out your phone, open the app, and you’ll soon have a human giving you the Miss Daisy treatment as you tinker around with buttons in the back of that Black Label.

Certainly, pulling up at your destination and having a gloved driver open your door for you is a sure-fire way to add imaginary dollars to the MSRP of your chosen vehicle — at least, to uninformed onlookers. In this case, it would endow the Lincoln brand with some added clout. (And you, as well.)

The automaker already offers a valet service for Lincoln models destined for dealer servicing, making this a natural extension of that customer service push. So far, there’s no word on a nationwide launch, or whether the program will become permanent.

[Image: Ford Motor Company]

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  • Acd Acd on Apr 19, 2017

    So does this mean that the guy who came up with the ridiculous Cadillac BOOK subscription service recently move over to Lincoln?

  • Flybrian Flybrian on Apr 19, 2017

    Appropriate since most Lincolns are factory-assigned for livery duty anyway.

  • ToolGuy CXXVIII comments?!?
  • ToolGuy I did truck things with my truck this past week, twenty-odd miles from home (farther than usual). Recall that the interior bed space of my (modified) truck is 98" x 74". On the ride home yesterday the bed carried a 20 foot extension ladder (10 feet long, flagged 14 inches past the rear bumper), two other ladders, a smallish air compressor, a largish shop vac, three large bins, some materials, some scrap, and a slew of tool cases/bags. It was pretty full, is what I'm saying.The range of the Cybertruck would have been just fine. Nothing I carried had any substantial weight to it, in truck terms. The frunk would have been extremely useful (lock the tool cases there, out of the way of the Bed Stuff, away from prying eyes and grasping fingers -- you say I can charge my cordless tools there? bonus). Stainless steel plus no paint is a plus.Apparently the Cybertruck bed will be 78" long (but over 96" with the tailgate folded down) and 60-65" wide. And then Tesla promises "100 cubic feet of exterior, lockable storage — including the under-bed, frunk and sail pillars." Underbed storage requires the bed to be clear of other stuff, but bottom line everything would have fit, especially when we consider the second row of seats (tools and some materials out of the weather).Some days I was hauling mostly air on one leg of the trip. There were several store runs involved, some for 8-foot stock. One day I bummed a ride in a Roush Mustang. Three separate times other drivers tried to run into my truck (stainless steel panels, yes please). The fuel savings would be large enough for me to notice and to care.TL;DR: This truck would work for me, as a truck. Sample size = 1.
  • Art Vandelay Dodge should bring this back. They could sell it as the classic classic classic model
  • Surferjoe Still have a 2013 RDX, naturally aspirated V6, just can't get behind a 4 banger turbo.Also gloriously absent, ESS, lane departure warnings, etc.
  • ToolGuy Is it a genuine Top Hand? Oh, I forgot, I don't care. 🙂