Lincoln is Testing a New Vehicle Option: Human Drivers That Aren't You

Steph Willems
by Steph Willems

Say you’ve just gone through the hassle of buying a new Lincoln. It’s out there, sitting in the driveway, but you’ve got things to do. It doesn’t own you. You’re busy, and worthy of love.

Well, for a fee, Lincoln will set you up with someone nice. (No, not that kind of setup.) The automaker has created a pilot program called Lincoln Chauffeur, which delivers just what it states: a driver to ferry you around as you work on your tablet, drop you off at the airport and return the car home, or run out to the Safeway for sprouts.

According to WardsAuto, Lincoln Chauffeur is already set up in Miami, and the automaker has plans to move it to the San Diego area shortly.

As an introductory offer, buyers will get the first eight hours free, Lincoln president Kumar Galhotra told the publication. After that, the cost is $30 an hour. Right now, drivers are provided by third-party company RedCap, and the hourly fee could drop once the program expands further.

Lincoln claims that the drivers are screened and trained, lessening the likelihood of finding a weirdo at the helm of your Navigator or Continental. Buyers would sign up for a membership to the app-based service. Pull out your phone, open the app, and you’ll soon have a human giving you the Miss Daisy treatment as you tinker around with buttons in the back of that Black Label.

Certainly, pulling up at your destination and having a gloved driver open your door for you is a sure-fire way to add imaginary dollars to the MSRP of your chosen vehicle — at least, to uninformed onlookers. In this case, it would endow the Lincoln brand with some added clout. (And you, as well.)

The automaker already offers a valet service for Lincoln models destined for dealer servicing, making this a natural extension of that customer service push. So far, there’s no word on a nationwide launch, or whether the program will become permanent.

[Image: Ford Motor Company]

Steph Willems
Steph Willems

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  • Acd Acd on Apr 19, 2017

    So does this mean that the guy who came up with the ridiculous Cadillac BOOK subscription service recently move over to Lincoln?

  • Flybrian Flybrian on Apr 19, 2017

    Appropriate since most Lincolns are factory-assigned for livery duty anyway.

  • EBFlex At the summer property putting boats in the water, leveling boat lifts, cleaning the lots for summer, etc. Typical cabin stuff in the most beautiful place on the planet
  • Lou_BC I've I spent the past few days in what we refer to as "the lower mainland". I see Tesla's everywhere and virtually every other brand of EV. I was in downtown Vancouver along side a Rivian R1T. A Rivian R1S came off as side street and was following it. I saw one other R1S. 18% of new vehicles in BC are EV'S. It tends to match what I saw out my windshield. I only saw 2 fullsized pickups. One was a cool '91 3/4 ton regular cab. I ran across 2 Tacoma's. Not many Jeeps. There were plenty of Porches, Mercedes, and BMW's. I saw 2 Aston Martin DBX707's. It's been fun car watching other than the stress of driving in big city urban traffic. I'd rather dodge 146,000 pound 9 axle logging trucks on one lane roads.
  • IBx1 Never got the appeal of these; it looks like there was a Soviet mandate to create a car with two doors and a roof that could be configured in different ways.
  • CAMeyer Considering how many voters will be voting for Trump because they remember that gas prices were low in 2020–never mind the pandemic—this seems like a wise move.
  • The Oracle Been out on the boat on Lake James (NC) and cooking up some hella good food here with friends at the lake place.