Breaking: Next Porsche 911 Looks Exactly Like the Current Porsche 911

Timothy Cain
by Timothy Cain

Meet the new Porsche 911, Porsche will say in two years, same as the old Porsche 911. Same as the 911 before that, which was same as the old 911 before that and, well, you get the picture.

If you’re looking for the kind of revolutionary design changeover seen when Ford introduced a new Mustang in 2005 or Dodge unveiled a new Ram for 1994 or Hyundai debuted the 2011 Sonata, you’re looking at the wrong automaker.

This is the Porsche 911 we’re talking about, the car that causes other automakers to believe they, too, can merely tinker with existing models to please loyalists and protect their resale values. (We’re looking at you, Chevrolet Camaro.) This is the Porsche 911, a car that still carries its engine where Camrys carry groceries. This is the Porsche 911, a vibrant $90,450–201,450 ode to success that sells more often than budget-minded Toyota sports cars and Buick convertibles.

There’s absolutely no reason to change it. As a result, the Porsche 911 that will drop in 2019, CAR Magazine has revealed, will scarcely be distinguishable from the outgoing 911.

From a purely U.S. perspective — the 911 produces more than one-quarter of its global volume in America — the slowly evolving 911 design clearly hits the mark, with Porsche reporting relatively level sales from one year to the next in a segment of the market known for severe fluctuations.

In the lead up to the 2017 model year mid-cycle refresh, U.S. 911 sales fell to a four-year low of 8,900 units in 2016. But even that drop represented only a 15-percent drop from 2013, when sales had risen to the highest point since before the recession.

Mercedes-Benz SL-Class sales plunged 47 percent during the same period; the Nissan GT-R tumbled 44 percent. Fresher than the others, Audi R8 sales in 2016 were nevertheless down 36 percent from that car’s peak. BMW i8 volume slid 30 percent, year-over-year, in 2016.

Not only have those cars suffered greater fluctuations, they don’t sell nearly as often as the 911, either. Combined, the Mercedes-Benz SL, BMW i8, Audi R8, and Nissan GT-R were outsold by the 911 by 2,151 units in calendar year 2016. For every 911 sold in the U.S. last year, the Maserati GranTurismo, Mercedes-AMG GT, Bentley Continental GT, Dodge Viper, Cadillac ELR, and Acura NSX produced three-quarters of a sale.

By the standards of other high-priced sports cars and GTs, the Porsche 911 is prodigiously popular. It is without equal. Peerless. So-called 911 fighters may be 911 fighters on paper, in buff books, and at the race track, but they’re not even eligible to fight in the same ring when it comes to the actual, real-world marketplace.

(We’re excluding the far more popular Chevrolet Corvette, which is roughly 40 percent less costly than the 911 but sells more than three times as often in America.)

The 911 that performs so well in the marketplace essentially looks the same as it always has. Sure, it’s bigger than it used to be. The current model doesn’t have the over egg headlamps from 1999. The body gracefully bulges over the rear wheels, rather than ostentatiously emerging from the body, aft the rear doors, with greater girth in the 1980s. But while wider and longer, the 911 has maintained its silhouette; its roofline has remained artfully intact.

Every few years, Porsche designers are charged with updating details, but the enlarge button on the office Xerox machine remains their greatest tool.

And why not. The formula always works. Markedly more comfortable, quieter, powerful, and efficient now than ever before, the Porsche 911 is still unmistakably a 911 on the outside — just what 911 buyers want — and undeniably a modern luxury car on the inside.

Porsche is able to charge jaw-dropping sums of money for a car that, in upcoming generation 992 form, will donate much of its architecture to the more affordable 718 Boxster and 718 Cayman. 911 profit margins, already high by industry standards, will be greatly enhanced by spreading the development costs across multiple model lines, and perhaps into other Volkswagen Group brands.

The eighth-generation Porsche 911 is likely wider while featuring more rear wing, thinner taillamps, and an available hybrid powertrain.

You’ll know it’s a 911 when you see it. Whether you know it’s the das neue 911 depends upon the amount of Porsche-branded attire in your closet.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

Timothy Cain
Timothy Cain

More by Timothy Cain

Comments
Join the conversation
2 of 24 comments
  • Hreardon Hreardon on Mar 16, 2017

    I think that the cost and risk of alienating ones customer base is going to push automakers to do more of what Audi is doing with its model line: Keep the A4, A6, A8 fairly conservative, but leverage your architectures to profitably release body style variants such as the A5 Sportback or A7 to appeal to those looking for something a bit more unique. Audi charges a fair premium for the A7, which is nothing more than an A6 with a liftback.

  • WallMeerkat WallMeerkat on Mar 16, 2017

    It could be argued that either VW groups designers are the laziest or the most skilled. Each generation of Golf, 911, Passat etc. looks like a tiny nip tuck of the previous. However at the same time, it can be difficult with iconic models with distinctive shapes - Golf, 911 etc. or even the Range Rover or 2001 MINI (both documented at AROnline) trying to freshen a look of a model without alienating customers. Helps with resale value too which in turn helps PCP finance which makes it an attractive proposition for private or business "buyers" - the 3 series F30 looks like an evolution of the E90 which means that the model still looks fresh, used car values all round are strenghened, finance terms are lowered because of the perspective equity in the vehicle, meaning that in the UK a 3 series or A4 (which can be really difficult to tell one generation from the next) is cheaper to finance than a Mondeo (Fusion) or Insignia (sub-premium Buick Regal)!

  • Zerofoo 5-valve 1.8T - and OK engine if you aren't in a hurry. These turbocharged engines had lots of lag - and the automatic transmission didn't help.Count on putting a timing belt on this immediately. The timing belt service interval, officially, was 100,000 miles and many didn't make it to that.
  • Daniel J 19 inch wheels on an Elantra? Jeebus. I have 19s on my Mazda 6 and honestly wish they were 18s. I mean, I just picked up 4 tires at over 1000 bucks. The point of an Elantra is for it to be cheap. Put some 17s on it.
  • ToolGuy 9 miles a day for 20 years. You didn't drive it, why should I? 😉
  • Brian Uchida Laguna Seca, corkscrew, (drying track off in rental car prior to Superbike test session), at speed - turn 9 big Willow Springs racing a motorcycle,- at greater speed (but riding shotgun) - The Carrousel at Sears Point in a 1981 PA9 Osella 2 litre FIA racer with Eddie Lawson at the wheel! (apologies for not being brief!)
  • Mister It wasn't helped any by the horrible fuel economy for what it was... something like 22mpg city, iirc.
Next