Infiniti Will Bring a Split Personality to the Geneva Auto Show

Matt Posky
by Matt Posky

Distinction is something Infiniti has aimed to achieve for a while now. It’s even attempting to do it under its own label by implementing cutting-edge technologies that can help to take the driver out of the equation or put him in the front of the pack, depending on what you’re into.

Nissan’s luxury division is heading to the Geneva Motor Show with two very different vehicles: the popular Q50 sedan, laden with the best driver assistance technology available, and a Q60 Project Black S performance coupe sporting a sport hybrid system borrowed from Formula One. The former is a sure thing, destined to be on sale for the 2018 model year, while the latter represents an entry in a hypothetical performance line as Infiniti investigates what level of insanity the general public is willing to accept.

The hybrid system snags leftover kinetic energy from regenerative braking and stores the electricity in a high-rate discharge lithium-ion battery. That juice then heads to an electric motor, adding a flourish of power by way of more low-end torque and a turbocharger that spools up more quickly. It’s essentially a Formula 1 KERS system for a production car. The majority of this technology stems from Nissan’s partnership with Renault SA’s F1 team — which Infiniti joined in 2016 to offer technical expertise. The automaker claims overall drivetrain power output will increase by 25 percent when the system is active.

While Mazda is developing a similar i-ELOOP recovery unit that offers added fuel economy, Project Black S will be the first performance-focused entry aimed at a broader market. However, as excited as Infiniti seems to be about the powertrain, it’s really just testing the waters. It even admitted that it is only building the concept Q60 to “gauge potential public interest in high-performance derivatives” of its cars. As of now, ERS development has been limited to prohibitively expensive track-focused cars. If the company does produce the Project Black S Q60, it will be the only vehicle of its kind.

The other car coming to Geneva is a mid-cycle update of the Q50 sedan — Infiniti’s global best seller. The model will adopt a new steer-by-wire system and be the first of the brand’s fleet to combine all of its semi-autonomous features with ProPilot Assist. That’s the same moniker Nissan uses for its gradually advancing autonomous tech. On the Q50, it includes intelligent cruise control with active lane keeping, blind spot alerts, lane departure warnings, backup collision prevention and and forward emergency braking. Infiniti also promises the updated steering will offer improved dynamic response and better feedback to the driver.

New Q50s have also been gently restyled, with modified headlamps, taillights, and an updated front end when equipped with the sport package. We’ll see more on that when it appears at the Geneva International Motor Show this month.

[Images: Infiniti]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Lorenzo Lorenzo on Mar 04, 2017

    "...the popular Q50 sedan, laden with the best driver assistance technology available..." It's a shame that the core drivetrains are as durable as ever, but all that built in "technology" raises the cost of purchase and repair beyond reason. Add all the wacky infotainment, also built in, and I now long for the halcyon days of "more cupholders!"

  • Lightspeed Lightspeed on Mar 05, 2017

    I like the ideas of F1 style KERS finally in a production car. Frightfully complex though. Who will fix this stuff in 10 years? Also, wish the flywheel type of KERS had been successful - flywheels, gazillion rpm, how cool is that?

  • Varezhka Maybe the volume was not big enough to really matter anyways, but losing a “passenger car” for a mostly “light truck” line-up should help Subaru with their CAFE numbers too.
  • Varezhka For this category my car of choice would be the CX-50. But between the two cars listed I’d select the RAV4 over CR-V. I’ve always preferred NA over small turbos and for hybrids THS’ longer history shows in its refinement.
  • AZFelix I would suggest a variation on the 'fcuk, marry, kill' game using 'track, buy, lease' with three similar automotive selections.
  • Formula m For the gas versions I like the Honda CRV. Haven’t driven the hybrids yet.
  • SCE to AUX All that lift makes for an easy rollover of your $70k truck.
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