2018 Dodge Challenger SRT Demon's Teaser Shows 'TransBrake,' License Plate Mystery

Tyler Wooley
by Tyler Wooley

The 2018 Dodge Challenger SRT Demon’s teasers continue, with this week’s spot showing yet another way the Demon will launch like a bat out of… well, hell.

The new Demon will sport a new feature that Fiat Chrysler Automobiles calls TransBrake. According to the automaker, TransBrake does exactly what it says: locks the output shaft of the automatic transmission to keep the vehicle stationary until launch.

Apparently, it does its job well.

Most cars use a system that holds the front brakes for launch control. Most of the time, this requires using more than one foot, and it only works if the front tires actually have enough grip to hold the car back. If you plan on using the narrower front tires that come in the Demon Crate, you probably won’t have enough traction.

The Demon utilizes its TransBrake in such a way that the driver can employ one of the paddle shifters to signal the car to launch, instead of releasing the foot brake. FCA claims this method yields a 30-percent quicker reaction time compared to traditional methods.

In addition to locking the output shaft, TransBrake will preload the system all the way to the tires. This provides near instant (150 milliseconds after releasing the shifter, FCA says) torque delivery to the rear tires. The automaker claims that preloading the driveline reduces unnecessary wear and tear on parts.

With TransBrake and other track assists outfitted on the Demon, Dodge posted some impressive launch figures. A 105-percent increase in launch boost pressures, 120-percent increase in engine launch torque, and up to 40 percent more launch torque than vehicles with front runners using a foot-brake launch, to name a few.

To add to the list of Easter eggs, the Demon’s screen in the video shows different two times. The “Last” time is 7.57, and the “Best” is 8.15. We’ve seen that 757 figure before, which is thought to be the power output, so “815” in the same context could mean a track-only engine configuration, according to AutoGuide, or a hint at the vehicle’s torque.

With less than a month before the Demon’s April 11 reveal, there’s (thankfully) only three more teaser videos scheduled before its launch.

At the end of this last video, a license plate that reads “8.3+317=534” is seen briefly. Unlikely a quarter-mile time, we are still unsure of the code. Any suggestions about what this mystery could mean?

[Image: Fiat Chrysler Automotive]

Tyler Wooley
Tyler Wooley

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  • Cargogh Cargogh on Mar 23, 2017

    I had that 833 transmission in a slant-6, '80 pickup. Not too sporty, but if it gets the job done, OK.

  • Ronnie Schreiber Ronnie Schreiber on Mar 24, 2017

    I don't think they've announced the anticipated production numbers but if low enough, the Demon could be a modern day equivalent of stuf like the Yenko Camaros and very collectible decades hence.

  • 3-On-The-Tree Lou_BCone of many cars I sold when I got commissioned into the army. 1964 Dodge D100 with slant six and 3 on the tree, 1973 Plymouth Duster with slant six, 1974 dodge dart custom with a 318. 1990 Bronco 5.0 which was our snowboard rig for Wa state and Whistler/Blackcomb BC. Now :my trail rigs are a 1985 Toyota FJ60 Land cruiser and 86 Suzuki Samurai.
  • RHD They are going to crash and burn like Country Garden and Evergrande (the Chinese property behemoths) if they don't fix their problems post-haste.
  • Golden2husky The biggest hurdle for us would be the lack of a good charging network for road tripping as we are at the point in our lives that we will be traveling quite a bit. I'd rather pay more for longer range so the cheaper models would probably not make the cut. Improve the charging infrastructure and I'm certainly going to give one a try. This is more important that a lowish entry price IMHO.
  • Add Lightness I have nothing against paying more to get quality (think Toyota vs Chryco) but hate all the silly, non-mandated 'stuff' that automakers load onto cars based on what non-gearhead focus groups tell them they need to have in a car. I blame focus groups for automatic everything and double drivetrains (AWD) that really never gets used 98% of the time. The other 2% of the time, one goes looking for a place to need it to rationanalize the purchase.
  • Ger65691276 I would never buy an electric car never in my lifetime I will gas is my way of going electric is not green email
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