We'll Never Abandon the Three-pedal Lifestyle: Aston Martin CEO
Who loves stick shifts? Aston Martin CEO Andy Palmer loves stick shifts!
In an industry that’s rapidly heading towards autonomous vehicles, “mobility solutions” and other high-tech dreams of a 21st century society, Old World charm is becoming increasingly hard to find. Leave it to a British automaker to take a stand for old technology.
During a speech at the Canadian International Auto Show this morning, Palmer declared his devotion to the antiquated row-your-own transmission, stating that Aston Martin will always keep the three-pedal lifestyle alive.
In his address, Palmer said that Aston Martin will always have at least one model available with a manual transmission. Always — as in forever and ever. For 2017, Aston returned the stick as an option on the V12 Vantage S.
Many will hope that Palmer, as well as other automakers, succeed in keeping the dream alive, though the group is perpetually dwindling in numbers.
An Edmunds study published late last year showed that less than 3 percent of the vehicles sold in the U.S. were stick-shift models. Europeans are known to enjoy manually changing their own gears, but those numbers are slipping. It’s also more due to a quirk of history. In the 1940s, there were far more pressing issues facing Europe than worrying about how to give a person’s left foot a rest while driving.
Now, automatic transmissions with eight, nine, or ten speeds battle it out with smooth, never-shifting continuously variable units and sporty, lightning-quick dual-clutch gearboxes.
Ferrari has already abandoned its manual transmissions. So has Lamborghini. Porsche seems to be on the road to doing so, though it maintains — like other automakers — that it will produce manuals only if there’s sufficient demand.
We don’t know if Palmer’s decree will be chiseled in stone and placed at the gates to Aston Martin’s Gaydon headquarters in Warwickshire, England, but perhaps it should. Palmer might feel this way, but the next CEO to come along could feel differently. Actually, so could Aston buyers.
Still, it’s nice to see a CEO from a country best known for burled walnut, tweed and breakfast fishes keeping the torch of tradition aflame.
[Image: Aston Martin]
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- Dale Houston We bought an EV 2+ years ago. I didn't even think to look for AM on it. We did set presets for the local NPR and classical stations.The last time I listened to AM was in the very early 90's when I would hate-listen to some radio preachers who were just awful.
- FreedMike I wonder what ever happened with the "Fusion Active".
- FreedMike I'm going to rebadge my Jetta as an Audi and drink in the profits.
- Kwik_Shift Looks HyunKia-ish.
- MrIcky Seems like TTAC writers really want a ford sedan. I remember all the wailing and gnashing of teeth when the fusion went away. It's not an interesting car except to journos and just not what the general population requires. Time to let go.
Perhaps he sees all the money being made on 'pre-owned' limited-edition manual transmission cars (911R, Ferrari 599) and figured there's a way for AM to get in on that. Sell X00 manual vantages for Y00,000. Allow VPs to drive a few for 3k miles. Sell 'certified pre-owned' for 3*Y00,000.
"At least one" car with a manual option; just so happens to be the same car that came out around 2002 or so. All their newer releases and concepts have been automatic, which is why I can't remember what most of their concept cars look like.