By on February 8, 2017

Volvo Emblem logo badge

After surviving a very rough patch that could have easily sunk it for good, Volvo is feeling confident enough to be boastful, albeit in a restrained, Scandinavian way.

The Swedish automaker is riding high after posting record worldwide sales last year, and its CEO claims the groundwork is in place to have that trend continue in 2017 and beyond. Part of that optimism lies in a South Carolina plant expected to come online in 2018.

While the Berkeley County plant will be home to the next-generation S60 sedan, a second promised model is no clearer now than when shovels broke ground in 2015.

Volvo sold 534,332 vehicles in 2016, 82,724 of them in the United States. The American figure represents the brand’s best sales year since 2007, when the then-Ford-owned company was in the midst of a steep sales slide. Since being dumped by a recession-panicked Blue Oval and finding salvation at the hands of China-based Geely, the automaker has faced a long road back to prosperity.

Well, good times are back in Gothenburg, baby!

“Barring any major unforeseen changes to the market, we should be able to crank out more cars than last year,” said CEO Hakan Samuelsson in a recent interview with Automotive News Europe.

The biggest feather in the company’s sales hat is the critically acclaimed Volvo XC90 SUV, offered in a Europe-friendly plug-in hybrid variant. That model bowed in mid-2015 and is almost solely responsible for the brand’s image makeover, if not for its sales surge. This past year, the S90 executive sedan and its V90 wagon partner injected a competitive offering into the premium passenger car segment.

Next up? More utility vehicles, starting with the compact XC40 due for an introduction later this year. That model will share its new platform with a second small vehicle.

“We will continue increasing our percentage of small cars,” said Samuelsson. “That, of course, is a very important factor for better margins. In addition, we aim to have a volume increase. We are ramping up to see how much we can reach.”

A new XC60 is also on tap for this year. While crossover and SUV sales catch fire globally — to the detriment of traditional car makers — the high-volume XC60 needs help staying relevant. Sales dropped in the U.S. last year, though it remains the brand’s best-seller.

The S60, on the other hand, doesn’t just need help — it needs an intervention. The midsize sedan has seen its U.S. sales sink each year since 2012. That’s where Volvo’s South Carolina plant comes in. Volvo claims the next-generation S60 will roll out of the plant in late 2018, with production evenly split between units bound for domestic and foreign markets.

Samuelsson said that extra production could come from China or Europe if sales of the new model really take off, but with passenger car sales being what they are, that’s wishful thinking. As for the second anticipated American-built model, well, don’t hold your breath. All planned models currently have an overseas home, including the wagon variant of the next S60.

“One day we will probably need a second car in South Carolina, but for now it is just the S60,” the CEO said. However, if Volvo decides to build something new using the S60’s platform, expect a quick turnaround.

“If you use the same underpinnings and only change the top hat, it would be really quick,” he claims. “Less than a year.”

[Image: Michael Sheehan/Flickr (CC BY 2.0)]

Get the latest TTAC e-Newsletter!

Recommended

8 Comments on “Volvo’s Crystal Ball Sees Good Things Ahead; No Second U.S.-built Model Anytime Soon...”


  • avatar
    Fred

    What happened to the V40?

  • avatar
    Asdf

    “The Swedish automaker is riding high after posting record worldwide sales last year”

    Volvo is a CHINESE automaker, not a Swedish one.

    • 0 avatar
      dal20402

      Volvo Car Group is headquartered in Stockholm and does more assembly in Sweden than anywhere else

      It’s a Swedish automaker owned by a Chinese parent.

    • 0 avatar
      seth1065

      ASDF,
      I hope your not gonna just single out Volvo, I hope you say FCA ia a what? Italian? British? American ? Tools and gently German? Jag, Indian or British?? I almost never read about the in TTAc but it seems that Volvo parent company is almost is always brought up. Wonder why that is???

  • avatar
    threeer

    I am slightly conflicted on this one…a part of me loves the fact that my hometown area (I consider Summerville, SC home although I live in Huntsville, AL these days) gets an economic and employment boost by building cars in Berkeley County, the Chinese ownership does nothing to thrill me. And yes, I realize other companies have foreign ownership (and production) and really should not affect me either way, as Volvo is not an American company either way (by HQ location or ownership)…so, kind of on the fence with the whole deal.

    • 0 avatar
      Garrett

      Unless Chinese start dictating lower safety or build standards, you have nothing to be concerned about.

      While I wouldn’t buy a Chinese-manufactured Volvo, I’m not super worried about Chinese ownership.

      Look into how much government debt is owned by the Chinese. That’s a far bigger issue.

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • Jeff S: Yes I see where you are coming from but lets see what Ford does with the Mustang and Bronco brand. Ford is...
  • tomLU86: I think you mean the 2007 Malibu (not the 1997). It was an excellent car, I agree. Better than the CamCords?...
  • Jeff S: Tried to view this truck but the posting has been deleted which most likely means it sold.
  • Jeff S: @Nate–Without rust, low mileage, and good interior you would easily get 5k to 6k where I live and it...
  • Lie2me: ” no one more than 10 miles from a Mazda dealership seems to buy” Lol, you can always tell when...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Matthew Guy
  • Timothy Cain
  • Adam Tonge
  • Bozi Tatarevic
  • Chris Tonn
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber