By on February 9, 2017

2018 Hyundai Accent front teaser - Image: Hyundai Canada

The first complete sighting of the new, fifth-generation, 2018 Hyundai Accent will take place next week at the Canadian International Auto Show in Toronto, Canada.

While not exactly Geneva, Tokyo, Shanghai, New York, or Detroit, Toronto is the biggest city in a market where the Accent has historically dominated the subcompact segment.

But it wasn’t easy for Hyundai Canada to land the global reveal.

“In order to secure the debut, our global headquarters took an R&D development mule and made it auto show ready,” says Chad Heard, Hyundai Canada’s senior public relations manager told TTAC earlier today. “That took a couple of weeks and the car landed (eye-wateringly) early this morning in Toronto.”

It’s not difficult to decipher from Hyundai’s teaser video that the new Accent will be every inch a mini-Elantra. The pronounced “cascading” grille and a chunky character line that cuts across the doors just above the door handles are joined to a chip-off-the-old-block silhouette to make the Accent’s familiar resemblance unmistakable.

In the U.S., Accent sales reached record levels in 2016 despite a move away from cars in general and a 3-percent drop in overall market subcompact volume. The Accent plays second fiddle to the Nissan Versa in the United States.

2018 Hyundai Accent - Image: Hyundai Canada

In Canada, where this new Accent debut will occur one week from now on Thursday, February 16, the Accent outsold its two nearest rivals combined in 2016. While subcompact volume slid 13 percent, Accent volume fell just 1 percent, year-over-year.

Yet Hyundai Canada has enjoyed even greater Accent success in the past. Sales in 2016 fell to a three-year low and were down 35 percent compared with the heights achieved in 2008.

The remedy: an all-new design.

Whither the hatchback? Upon its debut six years ago, the fourth-gen Accent was first shown in sedan guise only. Hyundai revealed the hatchback shortly thereafter, in Montreal, which is in Quebec, which is in Canada.

Hyundai’s Chad Heard offered no timeline for the fifth-gen Accent hatchback’s arrival, but did confirm, “There will be a 5-door.”

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

Get the latest TTAC e-Newsletter!

23 Comments on “Toronto 2017: Hyundai Will Introduce All-New 2018 Accent Where It Counts...”


  • avatar
    SCE to AUX

    It’s a great little car, and its transmission has real, actual gears.

  • avatar
    brettc

    If it’s available in a hatch with amber turn signals and heated seats as an option this time around, I might consider it. Otherwise I’ll wait to see the new Elantra GT.

  • avatar
    Corey Lewis

    Well, it looks better than the Cruze does presently (since GM ruined it).

  • avatar
    FreedMike

    “The Accent plays second fiddle to the Nissan Versa in the United States.”

    And you know why this is true, despite the fact that the Accent is a FAR better car? Because Hyundai’s pricing strategy is confusing and stupid. Take a look at the Accent versus a Versa, in my area:

    Versa
    https://www.cars.com/vehicledetail/detail/683914894/overview/

    Accent
    http://www.arapahoehyundai.com/new/Hyundai/2017-Hyundai-Accent-4bfd9a340a0e0a171812578aff9ba2d5.htm

    Notice the transaction prices for the two are about the same. But the Accent stickers for way more than the Versa up front – $17,000 versus $16,000. And at the sticker price, or the +/- $14,000 transaction price, the Accent is WAY better equipped – it’s got a far nicer, more upscale interior, and power windows and locks. The instruments don’t look like they got pulled from a Yugo. At the same price, the Versa is a total hairshirt – crank windows, no power locks, ugly black plastic, etc. The Accent is also RADICALLY better to drive.

    So, if the transaction price for an Accent is around $14,000, then instead of pricing it too high to begin with, and putting a bunch of money on the hood, why not advertise it and sell it as a “no haggle” deal for $14,000 to begin with? The car’s a terrific deal at that price point. Considering the other cars you can get for the same money, they’d move a ton of Accents this way.

    Same is true of the entire Hyundai lineup.

    Look, this is a ‘value’ brand. Why not price it that way?

    • 0 avatar
      TMA1

      This is an issue with tons of vehicles. I bet lots of people get turned off by MSRP, having not done the research that shows transaction prices are 20% less.

      It seems like the best way to sell a product is to advertise prices that are lower than your competitor’s.

    • 0 avatar
      orick

      I don’t think Hyundai wants to be seen as a value brand anymore. I think they are gunning for Toyota and want to be seen as market leader in a lot segments. Low advertised price won’t be good for brand image.

    • 0 avatar
      bd2

      Odd that the Accent would have the same ATP as the Versa, as the previous gen Elantra and Sonata had higher ATPs than the Nissan counterparts, as well as those from Toyota.

      Anyhow, the front looks very much like the front-fascia of the current Elantra, so in all likelihood, the refresh of the Sonata should be getting a similar front-end treatment.

  • avatar
    Zackman

    A smaller Elantra. The Elantra is rather ugly to me, and now it has a little brother. Oh well – double your (dis)pleasure, I guess.

    I don’t know which car looks worse: the Accent? a Fiesta? Both? I know beauty is in the eye of the beholder, and those who buy these most likely isn’t looking to make a fashion statement, so that’s OK as long as it gets you from point A to B. Being a small car, it may even be a bit of fun getting you there.

  • avatar

    Sharp-looking car, I dig this and the new Elantra/GT. Some tempting choices once I replace my current DD (03 RAV4L).

  • avatar
    scott25

    A slight improvement from the North American reveal of the Mirage G4 that the Toronto Auto Show got last year.

    I also think the current Elantra is ugly (but like the new GT), but I wouldn’t buy a subcompact sedan if forced to at gunpoint so I’ll wait for the hatch to be shown. Wonder if it’ll keep the BMW 1-Series/breadvan silhouette or go all swoopy?

  • avatar
    bikegoesbaa

    All the numbers I can find say that Toronto is more of a “major city” than Detroit is.

  • avatar
    Pig Hater

    No way I’m sold on a car that can survive easily without a 10 year 10K warranty in the form of a Honda subcompact.

Read all comments

Recent Comments

  • Albigensian: I bought my first car in 1982: a brand-new Toyota Tercel. I’m pretty sure I paid about $5,400. for it....
  • bd2: Ironically, NAFTA decimated the small farmer in Mexico (subsidized American big agri) – which often meant...
  • bd2: The plant that builds those pickups in Mexico opened in 1994. Ford built Lincolns in Mexico and now the Mustang...
  • C5 is Alive: Except that the ES250 was introduced two model years after the last Cimarron infested Cadillac...
  • Jeff S: @jmo2–Much easier to work on a 70s car than a present day car because there were no computers. As for...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber