Take This Powertrain and Use It, Toyota Hopes to Tell Other Automakers

Steph Willems
by Steph Willems

It hasn’t given the plan a green light just yet, but Toyota is seriously considering letting other automakers tap into its engine, transmission and hybrid technology.

The automaker’s powertrain division chief has opened up on his desire to give rivals everything they need to offer customers a cutting-edge, fuel-efficient vehicle. Why should R&D departments muss their hair when they could just buy off-the-shelf gear from Toyota?

Sergio, are you listening?

Speaking to Reuters, Toshiyuki Mizushima, president of Toyota’s powertrain division, claimed the move would benefit his company and its competition. The automaker plans to boost its hybrid technology development, and recently announced an extensive lineup of next-generation gasoline engines, hybrid systems and automatic transmissions. Offering the components would mean a new revenue stream for the automaker.

However, before it can hand over its technology for cash, Toyota first needs to change the way it does business. Simply, it needs to loosen the leash on its suppliers.

“Toyota suppliers produce a lot of technology which can only be used by Toyota,” said Mizushima. “We want to change that to a system where we develop technology with our suppliers at an earlier stage … so they can make that technology available to non-Toyota customers.”

Toyota sources most of its powertrain parts from group suppliers that tailor the components for its own vehicles. Less exclusivity would mean new customers for the suppliers. It would also mean Toyota could sell an entire powertrain, or just an engine or transmission, to other automakers.

For many car companies, the biggest draw would be Toyota’s hybrid systems. Strict emissions requirements have placed pressure on automakers to offer electrified models, even though designing a system from scratch eats up precious money and resources.

“Until now, we couldn’t sell the same inverter used in Toyota’s previous hybrid system to other customers because it wouldn’t fit the motor, or the voltage was different,” Yoshifumi Kato, executive director of engineering R&D at Denso Corp, Toyota’s biggest supplier, told Reuters.

“We can avoid this issue if suppliers can sell the entire system.”

The cash Toyota and its suppliers gain from sales of its hybrid systems and drivetrain components would bolster R&D funds, allowing further development of fuel-saving technologies.

[Image: Toyota]

Steph Willems
Steph Willems

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  • Notmyname Notmyname on Dec 16, 2016

    So big car manufacturers could be like Lotus

  • Stevo Stevo on Dec 16, 2016

    VW please put HSD in the Golf. Better mileage and be rid of the strange throttle tip in and turbo lag that drive me crazy every time I drive my wife's car. I love everything about the drive once past 10mph. And yes, B&B, I know this won't happen.

  • Jkross22 When I think about products that I buy that are of the highest quality or are of great value, I have no idea if they are made as a whole or in parts by unionized employees. As a customer, that's really all I care about. When I think about services I receive from unionized and non-unionized employees, it varies from C- to F levels of service. Will unionizing make the cars better or worse?
  • Namesakeone I think it's the age old conundrum: Every company (or industry) wants every other one to pay its workers well; well-paid workers make great customers. But nobody wants to pay their own workers well; that would eat into profits. So instead of what Henry Ford (the first) did over a century ago, we will have a lot of companies copying Nike in the 1980s: third-world employees (with a few highly-paid celebrity athlete endorsers) selling overpriced products to upper-middle-class Americans (with a few urban street youths willing to literally kill for that product), until there are no more upper-middle-class Americans left.
  • ToolGuy I was challenged by Tim's incisive opinion, but thankfully Jeff's multiple vanilla truisms have set me straight. Or something. 😉
  • ChristianWimmer The body kit modifications ruined it for me.
  • ToolGuy "I have my stance -- I won't prejudice the commentariat by sharing it."• Like Tim, I have my opinion and it is perfect and above reproach (as long as I keep it to myself). I would hate to share it with the world and risk having someone critique it. LOL.
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