Renault-Nissan Takeover Gives Mitsubishi a Chance to Dump Its Most Embarrassing Product

Steph Willems
by Steph Willems

After inking the deal that brought Mitsubishi Motors under his corporate umbrella, Nissan-Renault chairman Carlos Ghosn said the acquisition would have a “massive” impact on the struggling automaker.

By sharing the alliance’s technology, platforms and engines, Mitsubishi can look forward to a brighter, product-filled future, he claimed. Full integration is still years away, but a new report sheds some light on the first all-new product born of the $2.29 billion deal.

According to Nikkei (via Reuters), the alliance takeover means a new green vehicle for Mitsubishi. The newspaper claims the all-electric model will borrow the platform and powertrain of the next-generation Nissan Leaf.

That’s good news for Mitsubishi, as the company’s current electric car is anything but hot. Small, odd-looking, and sporting an estimated 59 miles of range, the diminutive i-MiEV hatchback can’t compete with the robust, long-range rivals entering the EV market. The model returns for 2017, just so Mitsubishi can keep an EV in its lineup.

If you’re thinking of scoring a $23,845 i-MiEV, expect to find yourself in a club with few members. Sales of the awkward EV totaled 91 units in the U.S. during the first 11 months of 2016. Mitsubishi sold five of them in November, four in October.

When we’ll see this new model is up for debate. Last week, Renault-Nissan announced that the next-generation Leaf and Renault Zoe would share the same platform, but the company wasn’t in the mood to discuss specifics. The alliance’s senor vice president, Arnaud Deboeuf, said the shared-platform EVs would appear sometime after the Leaf’s 2018 refresh. French newspaper Les Echos said the vehicles wouldn’t appear before 2020.

That timeline doesn’t exactly jibe with earlier reports, which hinted at a new, long-range Leaf arriving in 2018. The Nikkei report mentions the same date for the launch of the new EVs. Hopefully, we’ll hear official word at next month’s Consumer Electronics Show or North American International Auto Show.

According to Nikkei, by sharing a platform, motor, inverter and battery, the new Leaf should see its price drop by one-fifth. With these components on hand, Mitsubishi could sell a new, much longer-ranged vehicle at a competitive price point, and send the unloved i-MiEv behind the barn.

Whether or not the future Mitsubishi adopts the four-door hatchback bodystyle of its corporate siblings is another mystery. Automotive News speculates that the i-MiEV’s replacement could take on a crossover bodystyle.

[Image: Mitsubishi Motors]

Steph Willems
Steph Willems

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  • Akear Does anyone care how the world's sixth largest carmaker conducts business. Just a quarter century ago GM was the world's top carmaker. [list=1][*]Toyota Group: Sold 10.8 million vehicles, with a growth rate of 4.6%.[/*][*]Volkswagen Group: Achieved 8.8 million sales, growing sharply in America (+16.6%) and Europe (+20.3%).[/*][*]Hyundai-Kia: Reported 7.1 million sales, with surges in America (+7.9%) and Asia (+6.3%).[/*][*]Renault Nissan Alliance: Accumulated 6.9 million sales, balancing struggles in Asia and Africa with growth in the Americas and Europe.[/*][*]Stellantis: Maintained the fifth position with 6.5 million sales, despite substantial losses in Asia.[/*][*]General Motors, Honda Motor, and Ford followed closely with 6.2 million, 4.1 million, and 3.9 million sales, respectively.[/*][/list=1]
  • THX1136 A Mr. J. Sangburg, professional manicurist, rust repairer and 3 times survivor is hoping to get in on the bottom level of this magnificent property. He has designs to open a tea shop and used auto parts store in the facility as soon as there is affordable space available. He has stated, for the record, "You ain't seen anything yet and you probably won't." Always one for understatement, Mr. Sangburg hasn't been forthcoming with any more information at this time. You can follow the any further developments @GotItFiguredOut.net.
  • TheEndlessEnigma And yet government continues to grow....
  • TheEndlessEnigma Not only do I not care about the move, I do not care about GM....gm...or whatever it calls itself.
  • Redapple2 As stated above, gm now is not the GM of old. They say it themselves without realizing it. New logo: GM > gm. As much as I dislike my benefactor (gm spent ~ $200,000 on my BS and MS) I try to be fair, a smart business makes timely decisions based on the reality of the current (and future estimates) situation. The move is a good one.
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