Enjoy the Silence (While You Can): New U.S. Safety Rule Says Electric Cars Must Be Noisy

Matt Posky
by Matt Posky

The U.S. Transportation Department has finalized rules that will require electric vehicles and hybrids to emit “alert sounds” at speeds below 18.6 miles per hour, to warn cyclists, pedestrians, and the blind of the approaching danger.

By adding noise to silent-running vehicles, the NHTSA and DOT hope to reduce the number of people currently being run over by EVs. Is this a big problem, you ask? Apparently it is — the regulator claims EVs are 19 percent more likely to strike human flesh.

“This is a common-sense tool to help pedestrians — especially folks who are blind or have low vision — make their way safely,” said NHTSA Administrator Dr. Mark Rosekind. “With pedestrian fatalities on the rise, it is vitally important we take every action to protect the most vulnerable road users.”

The NHTSA estimates the automotive industry will need to spend an additional $39 million annually to provide compliant external speakers. Eating most of that cost, of course, will be EV manufacturers like Tesla, and brands with popular hybrid models.

At moderate and high speeds, electric vehicles aren’t appreciably quieter than their gas-powered counterparts. However, danger crops up at low speeds, when engine noise is traditionally the loudest sound being emitted by the vehicle. The regulator says the move could prevent about 2,400 pedestrian casualties each year.

Manufacturers have until September 1, 2019 to equip all new hybrid and electric vehicles with sound-emitting devices that meet the federal safety standards. The rule will apply to all vehicles with four wheels and a gross vehicle weight of under 10,000 pounds. While that includes passenger vehicles, it would omit all but the most svelte city buses.

One would expect electric and hybrid buses to need this sort of technology most of all, since they are frequently the vehicles spending the most time around pedestrians and operating at low speeds.

While advocates for the visually impaired pressed for the rules and praised the announcement, automakers expressed consternation.

The Alliance of Automobile Manufacturers stated that it was imperative that automakers be allowed to equip vehicles with devices that emitted sounds that are sufficiently detectable without being unpleasant to hear. The fear being that consumers would abandon alternatively fueled vehicles entirely if the interior noise was obnoxious.

Annoying or pleasant, this does open up some interesting possibilities for automotive audio. Will we see more EVs making futuristic wooshing noises or mimicking the sounds of the traditional internal combustion engine? Maybe we’ll even get a rotating, randomized playlist — one day could be a small-block V8, and the next might be a clattering jalopy.

Either way, automakers have until 2019 to figure it out. Big readers can download the NHTSA’s minimum sound requirement rules PDF here.

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Daniel J Daniel J on Nov 16, 2016

    I jog 3 times a week in my neighborhood. Usually on the edge of the road, mainly because the sidewalks are so uneven. Even with new gas powered cars, I have a hard time hearing a cars goin 25 to 30 mph coming up behind me. I actually feel safer now that its dark when I run because I can see the lights of cars from far far enough behind me if I need to move out of the way.

    • Ktm Ktm on Nov 16, 2016

      .....then you are running on the wrong side of the road (coming from another runner). You face traffic when running.

  • PeriSoft PeriSoft on Nov 16, 2016

    "ba-RINNNG ding DING ding ding PA ding-dading-dading PA dingading DING dina RING RING ding PAP dading da-ding ding ring..."

  • MaintenanceCosts Nobody here seems to acknowledge that there are multiple use cases for cars.Some people spend all their time driving all over the country and need every mile and minute of time savings. ICE cars are better for them right now.Some people only drive locally and fly when they travel. For them, there's probably a range number that works, and they don't really need more. For the uses for which we use our EV, that would be around 150 miles. The other thing about a low range requirement is it can make 120V charging viable. If you don't drive more than an average of about 40 miles/day, you can probably get enough electrons through a wall outlet. We spent over two years charging our Bolt only through 120V, while our house was getting rebuilt, and never had an issue.Those are extremes. There are all sorts of use cases in between, which probably represent the majority of drivers. For some users, what's needed is more range. But I think for most users, what's needed is better charging. Retrofit apartment garages like Tim's with 240V outlets at every spot. Install more L3 chargers in supermarket parking lots and alongside gas stations. Make chargers that work like Tesla Superchargers as ubiquitous as gas stations, and EV charging will not be an issue for most users.
  • MaintenanceCosts I don't have an opinion on whether any one plant unionizing is the right answer, but the employees sure need to have the right to organize. Unions or the credible threat of unionization are the only thing, history has proven, that can keep employers honest. Without it, we've seen over and over, the employers have complete power over the workers and feel free to exploit the workers however they see fit. (And don't tell me "oh, the workers can just leave" - in an oligopolistic industry, working conditions quickly converge, and there's not another employer right around the corner.)
  • Kjhkjlhkjhkljh kljhjkhjklhkjh [h3]Wake me up when it is a 1989 635Csi with a M88/3[/h3]
  • BrandX "I can charge using the 240V outlets, sure, but it’s slow."No it's not. That's what all home chargers use - 240V.
  • Jalop1991 does the odometer represent itself in an analog fashion? Will the numbers roll slowly and stop wherever, or do they just blink to the next number like any old boring modern car?
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