Docs Show Chevrolet Colorado ZR2 Coming, But What's a 'Colorado Bison'?

Steph Willems
by Steph Willems

General Motors has a hit on its hands with the Chevrolet Colorado and GMC Canyon midsize pickups, but the Renaissance Center braintrust seems to feel the automaker’s growing slice of the segment’s rising market share should grow faster, and sooner.

According to uncovered documents, GM appears ready to diversify its midsize pickup offerings for those who feel a full-size pickup is just too much, but still want piles of choice.

The first likely offering is the Colorado ZR2 — an off-road 4×4 variant with a more aggressive stance modeled after the ZR2 concept truck unveiled in 2014. That concept packed a 2.8-liter diesel four-cylinder, which later found its way into the Colorado/Canyon line. Don’t expect that mill in a production version, though.

A California Environmental Protection Agency-Air Resources Board certification document published by The Fast Lane Trucks lists a 2017 model year Colorado ZR2 4×4. The document reveals a conventional powertrain, which GM just happened to upgrade for 2017. If we’re to believe it — and why would a regulator make a fib on paper? — the Colorado ZR2 should sport a 3.6-liter V6 producing 308 horsepower and 275 lb-ft of torque coupled to an eight-speed automatic.

What the document doesn’t provide are details on the ZR2’s off-road prowess. The concept bowed with a host of goodies — body cladding, skid plates, upgraded shocks and locking rear differentials — which should appear, to some degree, on a production version.

While the ZR2’s true nature is hardly a mystery, there’s plenty of head-scratching over another name attached to the Colorado. GM Authority reports that GM has filed a trademark application for “Colorado Bison.” The application, filed for on motor vehicles, namely trucks, is dated October 10.

Bison? It certainly ties in with the Colorado nameplate. The shaggy things once roamed the Great Plains in huge numbers before the advent of trains and repeating rifles. And man, it’s a delicious meat.

Now, what does the name signify in the Colorado lineup? Our money’s on a high-end trim line, not unlike the Laramie Longhorn and King Ranch models from those other automakers.

[Image: General Motors]

Steph Willems
Steph Willems

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  • Jeff S Jeff S on Oct 18, 2016

    Being that this truck is named after the State of Colorado it would be more befitting to have "High Country" as its top trim to honor its new cash crop.

  • Domestic Hearse Domestic Hearse on Oct 19, 2016

    Because Colorado Buffaloes was already taken. And the UofC, Boulder mascot technically isn't a buffalo. It's a bison. Which makes Chevy technically correct.

  • SCE to AUX All that lift makes for an easy rollover of your $70k truck.
  • SCE to AUX My son cross-shopped the RAV4 and Model Y, then bought the Y. To their surprise, they hated the RAV4.
  • SCE to AUX I'm already driving the cheap EV (19 Ioniq EV).$30k MSRP in late 2018, $23k after subsidy at lease (no tax hassle)$549/year insurance$40 in electricity to drive 1000 miles/month66k miles, no range lossAffordable 16" tiresVirtually no maintenance expensesHyundai (for example) has dramatically cut prices on their EVs, so you can get a 361-mile Ioniq 6 in the high 30s right now.But ask me if I'd go to the Subaru brand if one was affordable, and the answer is no.
  • David Murilee Martin, These Toyota Vans were absolute garbage. As the labor even basic service cost 400% as much as servicing a VW Vanagon or American minivan. A skilled Toyota tech would take about 2.5 hours just to change the air cleaner. Also they also broke often, as they overheated and warped the engine and boiled the automatic transmission...
  • Marcr My wife and I mostly work from home (or use public transit), the kid is grown, and we no longer do road trips of more than 150 miles or so. Our one car mostly gets used for local errands and the occasional airport pickup. The first non-Tesla, non-Mini, non-Fiat, non-Kia/Hyundai, non-GM (I do have my biases) small fun-to-drive hatchback EV with 200+ mile range, instrument display behind the wheel where it belongs and actual knobs for oft-used functions for under $35K will get our money. What we really want is a proper 21st century equivalent of the original Honda Civic. The Volvo EX30 is close and may end up being the compromise choice.
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