Hyundai Makes Volkswagen TDI Owners a Deal They Hopefully Can't Refuse

Steph Willems
by Steph Willems

Feeling burned by your former suitor? Want to get even with the German who caused you so much trouble and heartache?

Hyundai wants disenfranchised Volkswagen diesel owners to run into the warm arms of their caring South Korean friend and has a tailor-made deal ready to rope them in.

Commence operation “V-Plan.”

According to Alex Bernstein, senior pricing analyst at online retailer CarsDirect, the automaker didn’t waste any time swinging the bait in front of VW owners. On the heels of Tuesday’s historic settlement deal, which includes buybacks of 475,000 Volkswagen and Audi vehicles, Hyundai pounced. Never let an opportunity pass by, and all that.

Calling it “a fairly generous offer,” Bernstein says Hyundai is offering a special rate plus a list of incentives starting today. The discounts apply to current or previous owners, or lessees, of certain TDI models bought before September 18 of last year. Just show up with your Class Settlement letter.

What can owners expect? The Hyundai Circle V-Plan requires a calculator, but it adds up to significant savings. Under the plan, applicable buyers will see a new Hyundai’s dealer invoice price drop by 3 percent of MSRP, plus $1,250 V-Plan cash and all current incentives. Hyundai has confirmed the numbers. Those incentives could chop several thousand dollars off of the post-discount price.

Hyundai claims the program launched in all regions on the same day as Volkswagen’s $14.7 billion settlement. The offer isn’t open-ended, though. To be eligible, owners need to show up in Hyundai dealers before January 3 of next year. Those buyers will presumably arrive by bus, as their former “clean diesels” will be on its way to the great recycling plant in the sky.

[Image: © 2016 Steph Willems/The Truth About Cars]

Steph Willems
Steph Willems

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  • Irvingklaws Irvingklaws on Oct 28, 2016

    I traded my 99 Golf GLS in 2010 on a Golf TDI because it was the only upscale Golf to be had outside a GTI. The TDI was billed as having GTI underpinnings with a diesel engine. After 6 years and over 100k miles gotta admit I still love driving it. I've owned dozens of cars and trucks and I frequently tire of them after a couple years. Not this one. I'd maybe replace it with a new Golf SEL (I hate the silver dash trim in the new Golfs) but VW doesn't make them anymore. I've actually been struggling to find something else I'd want instead. Almost certainly not a Hyundai though...

  • Daviel Daviel on Oct 28, 2016

    Hyundai's a better car. I'd consider a GTI if it had Hyundai's warranty.

  • THX1136 Always liked the Mustang though I've never owned one. I remember my 13 yo self grabbing some Ford literature that Oct which included the brochure for the Mustang. Using my youthful imagination I traced the 'centerfold' photo of the car AND extending the roof line back to turn it into a small wagon version. At the time I thought it would be a cool variant to offer. What was I thinking?!
  • GregLocock That's a bodge, not a solution. Your diff now has bits of broken off metal floating around in it.
  • The Oracle Well, we’re 3-4 years in with the Telluride and right around the time the long term durability issues start to really take hold. This is sad.
  • CoastieLenn No idea why, but nothing about a 4Runner excites me post-2004. To me, they're peak "try-hard", even above the Wrangler and Gladiator.
  • AZFelix A well earned anniversary.Can they also attend to the Mach-E?
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