Fidanza Latest Supplier Warning Consumers of Chinese Counterfeit Parts
They say impersonation is the greatest form of flattery, but that flattery has some serious financial consequences in the world of aftermarket parts.
Ohio-based Fidanza Performance, a supplier of aftermarket clutches, flywheels, and other parts, is the latest victim of Chinese knockoff artists selling “Fidanza-like” products on eBay and through unauthorized retailers.
Needless to say, Fidanza president Jeff Jenkins isn’t thrilled by the mimicry.
In a newsletter to customers, Fidanza Performance stated it “recently discovered several unauthorized parties offering Fidanza products. Fidanza is working with attorneys in the United States and abroad to address these unauthorized sales so that our customers can continue to rely on the quality and craftsmanship that you expect from a Fidanza product.”
According to Mr. Jenkins, the company is aware of “two Chinese companies in particular … selling lightweight aluminum flywheels” for numerous vehicles using the Fidanza name.
However, this is not an issue that solely affects Fidanza and its customers, but the aftermarket as a whole.
“We want to alert the consumer about what they buy and where they buy it from. Other manufacturers are victims of this as well, but the true victim is the consumer,” said Jenkins.
“This is an issue that’s important to us. You work hard to establish a name and reputation in the industry. [The counterfeiters have] done this for years. It’s something all manufacturers have to deal with. It’s when they start using your name that it becomes personal.”
Jenkins said that Fidanza does have official retailers, which you can find on its website.
If you’ve purchased a Fidanza product and would like to verify its authenticity, you can contact the supplier directly by email.
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