Texas Fairgoers Really Wanted a Piece of the Ram 1500 Lone Star Silver Edition

Steph Willems
by Steph Willems

Apparently, the 2017 Ram 1500 Lone Star Silver Edition was such a hit at the State Fair of Texas, visitors stole the badge off of both trucks.

Located in a lower corner of the truck’s chrome mesh grille, the badge lets everyone know that this isn’t just any other Ram model. Texas-sized amounts of polished metal and chrome are other giveaways.

Unfortunately for Ram representatives at the fair, those badges walked away as milled aluminum bling, possibly bound for a hat, vest or belt.

Nick Cappa, Fiat Chrysler Automobiles’ Ram product representative, declared the badges “pilfered” on Friday.

“So apparently folks really like the new badge on the grille of our new Ram 1500 Lone Star Silver,” Cappa stated on Facebook.

It’s too late to perform stop-and-frisk at the fair’s exits, leaving FCA with no choice but to reach into the patriotic parts bucket to make the two trucks whole again.

Ram 1500 Lone Stars are the state’s best-selling truck, so the theft isn’t unsurprising. The new Silver Edition, which piles on the exterior chrome, also adds 20-inch wheels, front tow hooks, and interior content to the up-level model. The $900 package bumps the 2017 Ram 1500 Lone Star’s price to $41,215, including a delivery charge.

Changes are also coming to the 2017 Limited and Laramie Longhorn models, with increased content and, like the Lone Star Silver Edition, a grille with more sparkle. A blacked-out Night package also bows for 2017.

The State Fair of Texas is the go-to event for truck makers with new product offerings hiding under their stetsons. Maybe next year, Ram will bring some extra badges to satisfy the fairgoers’ rapacious desires.

[Image: Fiat Chrysler Automobiles]

Steph Willems
Steph Willems

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  • Ronnie Schreiber Ronnie Schreiber on Oct 10, 2016

    In 1951 or so, Ford Motor Company made 18 presidential Lincoln Cosmopolitans. Seventeen of them were either sold to the U.S. government or stationed around the country for Pres. Harry Truman's use. The 18th was given by Henry Ford II to Chaim Weizmann, the first president of Israel, to use as a state car (the presidency there is a ceremonial, not political office). Weizmann was a chemist who started the Weizmann Institute near Tel Aviv and after his death, the car was on display at his home near there. Over the decades souvenir hunters denuded it of just about everything that could be unscrewed so about 15 years ago, Ford Motor Co. sponsored its restoration. http://wis-wander.weizmann.ac.il/about/presidential-car-vintage-wheels

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    • Lorenzo Lorenzo on Oct 11, 2016

      There's another story about why Truman had Lincolns. Harry was the surprise winner in 1948 and asked the DC Cadillac dealer for a loaner '49 convertible for his inauguration. The dealer was Republican and refused. The White House then asked the DC Lincoln dealership, who then contacted HQ and Henry Ford II supplied the dealer with a 1949 Cosmopolitan right off the assembly line, and offered any number of Lincolns the White House needed for the inauguration. Harry Truman had all the Cadillacs in the White House pool replaced with Lincolns and they became a White House motor pool staple for a couple decades, regardless of political party.

  • Firestorm 500 Firestorm 500 on Oct 10, 2016

    Badges? We don't need no stinkin' badges!

  • Corey Lewis Corey Lewis on Oct 11, 2016

    You're telling me the Texas Edition badges are -actually- milled aluminum? Because that would be quite impressive. Those badges would be of considerably higher quality and worth than any badge FCA puts on any other vehicle.

  • Threeer Threeer on Oct 11, 2016

    So these are the new "VW" emblems that disappeared years ago to be fashioned into hip-hop necklaces? Yo!

    • Mike_G Mike_G on Oct 11, 2016

      I remember in the UK in the late 80s the theft of VW badges was so rampant the company determined it was affecting vehicle sales, so VW ran a promotion selling badges through mail order at nominal cost. They flooded the market with tens of thousands of them; the badges lost their novelty value with hipsters, and the thefts dwindled as the fad died off.

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