Genesis G90 Pricing Splits the Difference Between Americans, Germans
As it tries to carve out a foothold in the premium field, Genesis has priced its full-size G90 luxury sedan in an intermediate zone between its established German competition and new American range-toppers.
The G90 comes laden with standard features, so the price range of the four available configurations isn’t wide. With a starting price of $69,050 (including freight) for a rear-wheel-drive twin-turbo V6 model, the son-of-Hyundai hopes its flag bearer has enough value to get noticed.
That base price lands a buyer 365 horsepower from the automaker’s twin-turbo 3.3-liter V6, coupled to a silky 8-speed automatic. Adding H-TRAC all-wheel drive pushes the price to $71,550. Rear-drive V8 models — billed as the 5.0 Ultimate (rather than the 3.3T Premium) — come in at $70,650, rising to $73,150 for the AWD version.
The naturally aspirated 5.0-liter V8 offers 420 hp, but its torque rating (383 pounds-feet) only tops the V6 by 7 lb-ft.
At last month’s G90 media introduction, Canadian Genesis brand head Michael Ricciuto said the model’s pricing must have a value aspect to it. With an automaker best known for its economy cars as a parent company, it’s easy to see why Genesis execs feel this way.
Compared to the Germans, the G90 looks like a bargain. The BMW 740i starts at $82,495, and the Audi A8 launches at $83,450. The vehicle Genesis happily compared the G90’s dimensions to — the Mercedes-Benz S-Class — starts at a lofty $97,525 (but comes with a sterling, decades-long reputation).
On the other side of the coin (and Atlantic), the Cadillac CT6 starts at $54,490, while the resurrected Lincoln Continental (in brow-furrowing front-wheel-drive guise) starts at $45,485. Japan’s top luxury sedan, the Lexus LS460, tops the Genesis range ever so slightly, starting at $73,495.
The automaker says dealers will receive the G90 by the end of the month.
[Image: © 2016 Steph Willems/The Truth About Cars]
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"the resurrected Lincoln Continental (in brow-furrowing front-wheel-drive guise)" Oh, man! Can we PLEASE stop this biased RWD crap? There are REASONS for FWD, especially with luxury cars and BIG ONES at that. These are not hill corner carvers. They are luxury. And the really good ones have AWD...a great way to control and apply power.
I wished it had a more distinctive front end, not just something you can see on an Elantra