Nissan Prices 2017 Titan Crew Cab V8 From $35,975, 2017 Armada From $45,395

Nissan’s second-generation Titan arrives in crew cab, V8 form with a U.S. base price of $35,975, including $1,195 for destination and handling.

A terribly long run for Nissan’s first full-size pickup truck effort resulted in only 471,242 U.S. sales between 2002 and 2015, roughly the total number of Ford F-Series pickups sold every seven months. Nissan has forged a unique strategy for the Titan’s relaunch, with the heavier-duty — though not quite Heavy Duty — Titan XD already on the market with a 310-horsepower Cummins 5.0-liter V8 diesel powerplant.

Now the regular-duty 2017 Nissan Titan is arriving in concert with an upgraded full-size pickup truck warranty that matches Nissan’s commercial van coverage: bumper-to-bumper, five years/100,000 miles.

With regular-duty Titans largely unavailable of late, U.S. sales of the midsize Nissan Frontier skyrocketed in the early part of 2016. “Skyrocket” is not a term ever used to describe Titan volume. U.S. sales peaked at 86,945 units in 2005, the truck’s second full year on sale. Nissan averaged fewer than 17,000 annual sales since 2010.

2017 Titan crew cabs will be sold in S, SV, SL, Platinum Reserve, and 4×4-only PRO-4X guise, all with a seven-speed automatic transmission and a 5.6-liter V8 producing 390 horsepower. The SV is a $2,890 leap beyond the base S. The Titan SL is nearly $9,000 more expensive than the SV. Four-wheel drive adds $3,030 to the price of the S and SV, $3,080 to the price of the SL, and $3,090 to the price of the Platinum Reserve.

Pricing for the top-of-the-line 2017 Nissan Titan Platinum Reserve Crew Cab 4×4 starts at $56,595. The least costly four-wheel drive Titan Crew Cab is priced from $39,005. (The least expensive F-150 SuperCrew 3.5-liter EcoBoost 4×4 variant of the best-selling pickup truck line in America, Ford’s F-Series, currently includes $1,500 of incentives that pull the price down to $38,570.)

In most trims, pricing for the 2017 Titan XD with the 5.6-liter gas engine requires a $1,510 jump above the equivalent regular-duty Titan.

Nissan’s other full-size, body-on-frame vehicle now operates on the separate platform of the global Nissan Patrol and the three-year-old Infiniti QX80. With $995 in destination and handling fees, 2017 Nissan Armada SV pricing begins at $45,395. Four-wheel drive adds $2,900.

At the top of the heap, the 2017 Nissan Armada Platinum AWD starts at $60,985. Prices for the Infiniti QX80 begin at $64,245.

Sales of the outgoing Armada peaked at nearly 40,000 units in 2005, its second full year of availability. 37,083 Armadas have been sold in America over the last three years. Segment-wide volume across the full-size, volume brand SUV spectrum is up 9 percent this year, but Nissan and Toyota combine to earn less than 8 percent market share.

Nissan says the 2017 Nissan Armada is on sale now. 2017 Titans are beginning to arrive in Nissan’s U.S. showrooms.