Elon Musk Promises to Publish His World Domination Plans Soon

Steph Willems
by Steph Willems

Lately, it seems the only headlines written about Tesla Motors are brimming with controversy, so wonderCEO Elon Musk decided to change the channel the best way he knew how — by generating 100 megawatts of hype.

As he’s known to do, Musk took to Twitter last night to tease something big. Well, a looming announcement of something big. But something that could change the world. But no details just yet. In typical Bond villain-esque fashion, Musk tweeted, “Working on Top Secret Tesla Masterplan, Part 2. Hoping to publish later this week.”Suddenly, we’re all thinking about what type of robot butler (which doubles as a rocket!) we’re going to see, and the headlines of the past two weeks fade to the background. The timing can easily be seen as suspect, but the curiosity his tweet generated is genuine, and with good reason.

Musk’s wording alludes to his original business blueprint, which mapped out a roughly decade-long game plan for automobile production, culminating in the Model 3. Will “Part 2” detail the next ten years? We’ll dutifully stay tuned to see what comes of it, though Tesla fans will treat the wait like the night before Christmas.

For Musk and Tesla, the speculation partially changes the channel from the controversy surrounding the company’s semi-autonomous Autopilot system, which is at the center of separate investigations by the National Highway Traffic Safety Administration (NHTSA) and National Transportation Safety Board (NTSB).

The NHTSA is looking into the causes of two Tesla crashes — a fatal Model S crash in Florida where Tesla admits that the vehicle’s Autopilot was fooled by light conditions, and a July 1 Model X rollover in Pennsylvania. Consumer and safety organizations criticized Musk and Tesla for not perfecting the Autopilot technology before installing it in vehicles.

In his defense, Musk repeatedly claimed that the system is meant to work as a driver’s aid for alert, attentive occupants, and not as a hands-off autonomous driving service.

The CEO recently faced a backlash over his plan to acquire solar energy provider SolarCity and integrate it into his company’s fold. This, at a time when the automaker is exhausting all of its energy to ramp up production ahead of the Model 3.

[Image: Tesla Motors]

Steph Willems
Steph Willems

More by Steph Willems

Comments
Join the conversation
3 of 43 comments
  • Tsoden Tsoden on Jul 12, 2016

    Tesla will try to be the best EV manufacturer in the world. I feel they will succeed even when competition arises as I seriously doubt it will put them out of business. After all, Tesla has positioned themselves as the Apple of the automotive world. We all know the cult following of people Apple has. When is the last time you heard of a three day camp out from a ANDROID store to get the latest Samsung or LG phone?? People sell their souls just to have one....for some odd reason. I for one will probably never own a Tesla (or afford one), but I do enjoy reading about the company and where it's future lies.

  • Philadlj Philadlj on Jul 12, 2016

    Please-be-dinosaur-cloning-please-be-dinosaur-cloning-please-be-dinosaur-cloning

    • Lorenzo Lorenzo on Jul 12, 2016

      Birds are dinosaurs, and they can give us the flu. Who knows what other diseases dino's can give us?

  • David Murilee Martin, These Toyota Vans were absolute garbage. As the labor even basic service cost 400% as much as servicing a VW Vanagon or American minivan. A skilled Toyota tech would take about 2.5 hours just to change the air cleaner. Also they also broke often, as they overheated and warped the engine and boiled the automatic transmission...
  • Marcr My wife and I mostly work from home (or use public transit), the kid is grown, and we no longer do road trips of more than 150 miles or so. Our one car mostly gets used for local errands and the occasional airport pickup. The first non-Tesla, non-Mini, non-Fiat, non-Kia/Hyundai, non-GM (I do have my biases) small fun-to-drive hatchback EV with 200+ mile range, instrument display behind the wheel where it belongs and actual knobs for oft-used functions for under $35K will get our money. What we really want is a proper 21st century equivalent of the original Honda Civic. The Volvo EX30 is close and may end up being the compromise choice.
  • Mebgardner I test drove a 2023 2.5 Rav4 last year. I passed on it because it was a very noisy interior, and handled poorly on uneven pavement (filled potholes), which Tucson has many. Very little acoustic padding mean you talk loudly above 55 mph. The forums were also talking about how the roof leaks from not properly sealed roof rack holes, and door windows leaking into the lower door interior. I did not stick around to find out if all that was true. No talk about engine troubles though, this is new info to me.
  • Dave Holzman '08 Civic (stick) that I bought used 1/31/12 with 35k on the clock. Now at 159k.It runs as nicely as it did when I bought it. I love the feel of the car. The most expensive replacement was the AC compressor, I think, but something to do with the AC that went at 80k and cost $1300 to replace. It's had more stuff replaced than I expected, but not enough to make me want to ditch a car that I truly enjoy driving.
  • ToolGuy Let's review: I am a poor unsuccessful loser. Any car company which introduced an EV which I could afford would earn my contempt. Of course I would buy it, but I wouldn't respect them. 😉
Next