By on July 28, 2016

2017-Ford-Super-Duty-Pickup-Transformable-Cupholder-1

Has a nation ever been thirstier? Are we so blessed with beverages that we now assume every occupant of a vehicle is double-fisting it?

The answer, it seems, is “yes.” Otherwise, Ford wouldn’t roll out a center console cupholder sporting four drinky holes. If the Waltons and the Brady Bunch were real, instead of being forever trapped in the ’70s, they’d weep (with joy) at the sight of it.

Ford’s press release for the new “Two-Into-Four-Barrel” cupholder oozes machismo. The versatile, transformable cupholder is a real performance unit, we gather. (Your thirst will go from zero to quenched in no time at all!)

2017-Ford-Super-Duty-Pickup-Transformable-Cupholder-2

Offered on the upcoming 2017 Super Duty, the quad cupholder easily turns into a dual cupholder by sliding the tray to to the right. This frees up copious lunch — erm, cargo — space that can be filled with Chinese takeout cartons, a bag of sandwiches, cereal, or a decent-sized loaf.

Aimed (officially) at work truck buyers, the release mentions the “extensive global research” Ford conducted into cupholder technology. It also says the next-generation Super Duty will sport up to 10 cupholders, which might be a cupholder record (worth breaking! Get on that, rival automakers!) To sum up, if your coffee is too hot and you’re sitting in a 2017 Super Duty, chances are there’ll be another one kicking around that’s just right.

The Blue Oval claims the sliding quad cupholder will “ensure Ford Super Duty customers have plenty of fuel to stay on top of their game” — a statement that tacitly encourages energy drink use and interest in rock climbing.

Get the latest TTAC e-Newsletter!

78 Comments on “America Reaches Peak Cupholder — It Can’t Go Further Than This...”


  • avatar

    I’m guessing several of these would potentially be used for the modular ashtrays that have taken over in the last decade or so, if you have smoker(s) in the truck.

    • 0 avatar
      WheelMcCoy

      They are also perfectly shaped to hold dumb bells. I guess I could be talking about the seats, but I was thinking of doing arm curls on long drives.

  • avatar
    APaGttH

    Trucks get less cylinders and more cup holders – the 21st century minivan.

    • 0 avatar
      Big Al from Oz

      APaGttH,
      Yep.

      Remove two bores out of the engine and put them in the cab.

      The pickup will be the next CUV, or more correctly it already is.

      75% of pickup owners already use their trucks as daily drivers with little or no work. Just look at most half ton payloads and in particular the load and ride comfort in a Ram 1500.

      • 0 avatar
        Hank

        Not the next CUV, the crew cab pickup became the new Crown Victoria/Caprice/Town Car/Delta 88 a decade and a half ago and is just continuing that path.

        • 0 avatar
          Funky

          Hank; My recent experiences would suggest you are correct. After recently acquiring a new pickup, the topic of pickups has come-up more frequently during my conversations with family/friends. The topic comes-up, of course, when family/friends notice my truck. All of them (so far, at least) have told me they prefer their pickups over their other vehicles for long trips. And, all of them have told me they believe their pickups are generally more comfortable than their SUV/sedan/etc. I tend to agree with their sentiment. I bought my truck because I needed something A) capable of towing a 3500lbs trailer, and B) capable of carrying four people. I was pleasantly surprised to discover the truck is comfortable when driven, for long long periods of time, on the highway. And, I was happy that my kids did not complain about space/noise/lack of cup holders/uncomfortable seats/etc. Having never before owned a pickup, I did not realize what I was missing.

    • 0 avatar
      SSJeep

      Two spots for the driver and passengers 64oz Big Gulp, and two spots for the bottles of piss that will result from drinking said Big Gulp.

  • avatar
    threeer

    Let’s see…two drinks (one for me, one for the wife) and a convenient place to put each of our cell phones. Brilliant!

    • 0 avatar

      I’ve been advocating for this ever since I bought my first car with cupholders.

      Two are just fine when you’re driving by yourself, but you need to accommodate a front seat passenger.

      It takes one for your whiskey, neat. Another for the chaser.

  • avatar
    whynot

    Really though, what else can Ford put there if you don’t go for the bench seat.

  • avatar
    Lou_BC

    Max Haul

    Max Tow

    Max Cups

    Max Headroom

    Where will it end.

    • 0 avatar
      ...m...

      …max rebo, at least until the special editions come along and ruin everything with a CGI yuzzum screaming at everyone…

      • 0 avatar
        Drzhivago138

        I understood that reference. And thanks to the Star Wars Oxygen podcast, I also understand on a more fundamental level why Jedi Rocks doesn’t work in that scene the way Lapti Nek did.

      • 0 avatar
        Macca

        My 2.33 year old was painting the other day and put a huge blob of blue on the paper and said “Max Rebo is blue!” Prompted by his fascination of a Star Wars Colors book he’s perused since about 1yr old.

  • avatar
    deanst

    BREAKING NEWS: FORD INVENTS SLIDABLE PIECE OF PLASTIC…..

    I guess its more noteworthy than their “man step” built into the tailgate.

    • 0 avatar
      Lou_BC

      HELLCAT CUP HOLDERS – supercharge your beverage experience.

    • 0 avatar
      Felis Concolor

      Chrysler’s L-bodies with the center console option boasted that feature decades ago; a simple sliding piece of plastic with 3 molded holes (can/can/lighter) held your cups, cans and for those using 12V plug-in accessories, the cigarette lighter was a perfect fit for the finger pull.

  • avatar
    swedishpolice

    In some ways we already peaked. For a time manufacturers weren’t just adding to cup holder counts, they were improving the breed. If you look at these Ford cup holders they have some nubs on them to hold the drink. Other manufacturers have spring loaded tabs, yadda yadda.

    Now however more new cars simply have a hole with no fancy supports. This is likely a way to save same cash while still promoting the high cup holder count. However as a beverage man, I like to have various shapes containers. Iced tea, hot tea, maybe a glass bottle. Some new cars that I drive have lost some of their ancestors ability to handle my load :-)

    • 0 avatar
      ToddAtlasF1

      Exactly. My ten year old Honda has cupholders that will secure anything from a 12 ounce can to a 52 ounce SpeedwayMarket Blast. 1 liter Diet Coke bottle? No problem. It only has one cup holder for each front seat occupant, but what wondrous cupholders they are. Rear seat passengers get a water bottle holder in each door and two recesses in the center armrest, however they’re token efforts compared to the cupholder masterpiece in the center console.

  • avatar
    kefkafloyd

    “I need to drink things. I need to EAT THING.

    Yeah, yeah, yeah. Tell your autobahn stories about how the Germans take driving more seriously than we do. Fantastic. But it’s four hours to Pittsburgh, and I’ve got a Sheetz burrito calling my name, and I wanna eat it while I MAKE TIME.”

    That said I barely use my cupholders for cups these days, they’re almost always phone holders.

  • avatar
    Big Al from Oz

    I have only have four cup holders in my BT50. Cup holder are universal around the world.

    In the rear doors I have a bottle holder in each as well. They hold 750mm bottle of beer safely. Gets to boys primed for fishing pelagics.

    Oh, pelagics for those who don’t know are billfish, tuna, dolpin fish, wahoo, mackerel, etc. The predatory fish that spend much of their lives in the pelagic oceanic regions and are highly migratory.

    In Australia there are places where we can catch marlin off the rocks along the coast. We put out live baits up to a foot long or so, or use a live bonit or small mackerel under a balloon or condom.

    Here’s an article on Land based game fishing. If anyone decides to come and try out LBG in Australia, a lot of water can pass under a bridge before you catch a marlin, but tuna and kingfish are a lot more common.

    Try flyfishing for tailor (bluefish) of the rocks in the US. Oh, some advice, you must strip your fly line off the reel, then flick the line out. Unless you can find a rock with a large open space normal fly casting will not work.

    • 0 avatar
      Big Al from Oz

      http://www.shimanofish.com.au/articles/land-based-game-fishing-.html

    • 0 avatar
      JohnTaurus_3.0_AX4N

      Geeze, and I thought I was bad at going off on tangents. Oh well, better than your usual post filled with made-up facts and misinformation.

      • 0 avatar
        Lou_BC

        @JohnTaurus_3.0_AX4N – I make the mistake of asking what “pelagics” were multiple articles ago.

      • 0 avatar
        jhefner

        @JohnTaurus_3.0_AX4N;

        Love your new avatar of a very familiar face.

        Just took the Goose to the bank and to grab something to eat; it is too hot here in Texas to daily drive without A/C, but I try to take it out once a week or so to keep the tires from flat spotting, keep the battery charged up, and burn off accumulated moisture in the crankcase and exhaust.

        The lady at the drive-thru was gushing about how she had a wagon like mine, but it was sitting up in her yard, so she gave it to a friend of hers that had no car. She also complimented me on how good it looked. Took it out on the highway for a minute, and put it back up under cover. That was fun. :)

        And if we have reached peak cupholder; does that then mean we regress back two just two cupholders in the front that can’t hold anything larger than a small soda (like the length of ladies skirts — up and down, up and down.)

    • 0 avatar
      Big Al From 'Murica

      I keep the beer in the cooler on fishing trips. I huess technically the F150 has 8 cupholders if you count the cup sized cutout in each door but yeah, those are really only good for sealed bottles and the bottle of hand sanitizer my wife insists on being in every vehicle.

      The obvious reason for so many cupholders in a work vehicle is the need for the place for both a coffee cup and a spit cup.

  • avatar
    Detroit-Iron

    I have never counted them all but I think the number in my Odyssey is staggering.

    • 0 avatar
      garuda

      I was thinking the same thing. My 03 pilot has 10, strangely only two for the front row though.

      • 0 avatar
        Carfan94

        when I was looking at the 2016 Pilot, I counted 16, 15 for the Odyssey, and that’s not counting those silly “bottle holders” that are too small to fit cups in. Honestly, 10 is nothing special these days, the 1996-2000 Chrysler minivans had 12, and they were introduced in 1995.

  • avatar
    TEXN3

    Great idea for long trips or field work: thermos of coffee and water bottle for both front seats. Plus storage for phone, pencil, and notepad still available. Some people use their vehicle as a cubicle for the day (all day) and stretches of public land can be expansive enough that you won’t be stopping for quite a while. Door compartments are not easily reached when driving.

    • 0 avatar
      sfvarholy

      +1. I have a bottle of water in my front cupholder and usually have my phone charging in the second cupholder. Notepad and several pens (because if you only have one it disappears), under the armrest in the storage cubby. If you go through the drive-through I have to put the phone on the passenger seat.

      In 2007, no one had thought that you would have to charge a smartphone. The aux-jack for the stereo is in the cubby under the armrest, so the cupholder is the only place to keep the phone…

      • 0 avatar
        Carilloskis

        I agree about the smart phones taking up cup holder space in the 2010-2012 Raptors the sync usb and aux input are at the base of the center stack and then you have the raptor switch and control pack where normal people charge their phones the transmission selector and 2 cup holders one of which is where the phone lives. Two more in the back of the console and one in each from door pocket doesn’t give you that much on a long road trip.

  • avatar
    davefromcalgary

    I’m ok with this.

    When we road trip, we each have a bottle of water, plus a thermos of tea for her, fizzy pop or thermos of iced tea for me open and on the go. So, four up front cupholders plus cellphone storage is appreciated.

    The Verano has two in the middle, and one in each front door, but the front door ones are like 4″ tall. They could have just formed the door card differently but the door pockets are useless as they stand for holding beverages, despite being touted as such.

  • avatar
    chainyanker

    1. Martini glass
    2. Water bottle full of gin
    3. Water bottle full of vermouth
    4. Jar of olives
    SD suspension should take care of the shaking.

  • avatar
    Hank

    Pfff. My wife’s car has had 6 driver/front passenger cupholders for 11 years. Ford needs to shoot for more.

  • avatar
    caelaorn

    Early 2000s super duties already had 4 cupholders for the front seat passengers in addition to 2 more at the back of the center console at least in the excursion. If anything this might be a decrease in cupholders.

    • 0 avatar
      Drzhivago138

      Our ’08 F-350 (regular cab) has two cupholders in the flip-down console, but since it’s a manual, the two in the dash are not installed.

      The ’06 SuperCrew has two cupholders in the dash, two in the flip-down console, and two in a flip-down compartment for the back seat passengers. So either you have 6-passenger seating and access to only 4 cupholders, or 4-5 passenger seating and access to all 6. :/

      In either case, we usually keep water bottles in the door pockets as well.

  • avatar
    sbspence

    Wow people. It’s obvious none of you have ever used a truck for actual work, with an actual crew, in actual heat!? I’ll take all the cup holders I can get that don’t eat into actual useable space for other WORK necessities.

    • 0 avatar
      Drzhivago138

      You make a valid point, but it’s not necessary to be a jerk about it.

      • 0 avatar
        sbspence

        Well I certainly apologize. I didn’t exactly plan to come off as a jerk just irritated at the first few posters. I grow tired of those who jump on in a negative manner about anything tans everything that TTAC authors post. It just gets tiresome sometimes, all the glib negativity.

        Anyway as I said I’ m sorry to cone across as a jerk , as you said, it’s been a long, and very, very hot week here and I’ll gladly take as many cup holders as I can get in my work rig in this kind of weather.

        • 0 avatar
          Drzhivago138

          It’s all good. This past week has been absolutely bee-yoo-tee-ful in my neck of the woods, but the week before was positively hellish. I tried to stay away from any potential source of rage then.

  • avatar
    balreadysaid

    I wonder how fast can I bust that slide? Most likely the very first drive. My old 2000 f350 reg cab has the one that comes out of the dash with a nice ashtray. Wish my GM was like the f350. My cup holders are filled with massive amounts of change and spilt coffee. Maybe it’s just a cup holder shaped change tray? Yeah that’s exactly what it is…

  • avatar
    Lou_BC

    NRA F350.

    Instead of cup holders you get holsters ;)

    Molon labe in foot tall letters

    • 0 avatar
      Big Al From 'Murica

      Ford already markets a gun safe for the center console of the F-150. I think I am going to get one for when I go to places that are no carry zones. As it is now I have to sort of plan ahead and leave my pistol at home because I won’t leave it just sitting in the console lest the truck get broken in to.

  • avatar
    deanst

    Anyone remember the circular indentations they used to put on the back of glovebox doors, usually about 1/4 inch deep? And people say the rate of technological change is falling……….

    • 0 avatar
      shaker

      “on the back of glovebox doors, usually about 1/4 inch deep”

      Yes, they were indicative of the times – the inference being:

      “Here’s a place for you and your passenger to temporarily set your small coffees while you unwrap your donuts. Then, finish your coffee and donuts, place the empty cups/wrappers in the bag, close the glovebox door, and be on your way.”

    • 0 avatar
      Funky

      Yes. I can recall seeing them. And, I can recall, while at a drive-in movie theater, using them as cupbolders. But I can’t recall, for sure, which of my vehicles had them. I also can’t recall whether those circles were really supposed to be used as cupholders (i.e. I vaguely remember the drinks being too heavy for the glovebox door).

    • 0 avatar
      Drzhivago138

      I remember such indentations in the backs of the second-row seats in one of my parents’ minivans. We never used them.

  • avatar
    runs_on_h8raide

    FCA just announced they will counter Fords 4 standard cupholders with a new Dodge Ram that will feature a four supercharger Hemi setup dubbed the Hell4x4Cat. Who needs cupholders when you can get to the store in .2 seconds.

  • avatar
    carr1on

    Nissan Cube has 11 cup holders.

    That has to be more cup holders per cubic foot than any vehicle in history!

    • 0 avatar
      JMII

      My 350Z has THREE and its interior is TINY compared to the Cube. Granted of those three NONE of them are actually usable! Two are behind the shifter right where your elbow goes and the other is the stupid fold out of the dash kind that some Euro cars have (my old B5 Passat comes to mind). Oddly my mid-size Dodge Dakota contains 5 cup holders, 3 in the front and 2 behind. In the front one is the oversized variety with a notch for handle (like a coffee cup) while the other 2 have adjustable “claws” to grip pretty much any size beverage. So a fully size truck with 4 up front seems kind of weak to me, they should easily have room for 6 cups up there!

      • 0 avatar
        carr1on

        http://www.cheersandgears.com/uploads/gallery/album_478/gallery_10485_478_493147.png

        Look at those dual cup holders ON THE FRIKKIN DASH in this Cube. Best placement ever for cup holders. Had them on the front passenger dash too. Then two between the front floor sections….

        Some days I actually miss my Cube…

    • 0 avatar
      garuda

      Winnar! 2.1 cupholders per seat. Counting by cubic feet is silly because airspace isn’t expected to get thirsty.

  • avatar
    bryanska

    Cup holders are great for holding a paperboard cup of French fries.

  • avatar
    ...m...

    …in my ’05 elise the cupholder sits next to me, in the passenger seat: always complains when i steer with my knees while eating, too…

    • 0 avatar
      energetik9

      Nice :)

      My 911 has two and they are the crappy fold away kind, although its a non-issue as I rarely ever have drinks in there. My alternate cup holder (like you) in the passenger seat can never find them because you have to push a metal bar to access the fold away holders and she gives up.

  • avatar
    Kenmore

    Woot!

    Moar crumbholders!

  • avatar
    tbp0701

    I’m not sure. That SodaStream company seems to be struggling to find a market/niche since soda sales have dropped in the last few years. Maybe they’ll work a deal out with an auto manufacturer to install soda machines into the cup holders.

  • avatar
    madman2k

    Cupholders are great.

    My F150 has the console shifter where the left cupholders are in that picture, but it has the same two on the right, and two more at the back of the console for the rear seat passengers.

    If you get the Lariat or above, the back seat has a flip-down armrest with cupholders, but I got the XLT and there’s no flip-down at all.

    Truck interiors have come a long way; little cubbies mean your stuff doesn’t go sliding all around the floor or the flat bench seat. But those flat bench seats in older trucks were pretty cool, actually usable for three across. A little compromised if you had a manual transmission with a huge floor shifter, but really only a problem when you’re driving in town and shifting all the time.

    I made a point to get my truck with the center console because the silly jump seat in the middle with the 40/20/40 front configuration makes you sacrifice a lot of storage and luxury for the option to have one more passenger, and reduce the comfort of all three passengers in the front when you do.

    • 0 avatar
      Drzhivago138

      That last paragraph is kinda notable because I would be completely opposite. I would make a point to get my truck with the 40/20/40 front “bench” because having a decent amount of storage and the ability to seat six in a pinch is better than having a lot of storage but only 5-passenger seating. Also, I’ve never known anything but the 40/20/40 or the earlier 40/60 “bench”. IMO, if a vehicle is full-width (that is, 78-80″ wide), it _must_ have seating for three across in at least the first two rows. Yes, three across in the front is cramped, but it’s not used very often or for very long.

      Our farm truck (2008) has a 40/20/40 bench and a long shifter in the middle, and a manual 4×4 lever on the driver’s side. The only way to sit in the middle seat is in a sort of sidesaddle position.

      Also, flat-across one-piece bench seats are overrated (*ducks tomatoes*). If the driver has significantly shorter legs than the passenger(s), they can say goodbye to any leg comfort. Their only saving feature is the ability to fit four passengers.

    • 0 avatar
      Big Al From 'Murica

      Not sure what year your F150 is, but the current center seat has both storage in the seat bottom and the storage in the fold down back for the middle seat. I got it because I feel like a truck should have a column shift BUT I see now that a console with a column shift is available which might have been my choice. The fold down seat deal doesnt seem to get as banged up as a console though. My old Frontier’s console looked like hell after 20,000 miles but admittedly, interior materials were not that truck’s strong point.

      My only beef is that the little pocket where your cell goes on the fold down is always a generation behind current cell phone size. I don’t need it to hold a Nexus 6 or a note, but an iPhone 6 with even a small case doesnt fit. My iPhone SE fits perfectly, but in my friends previous gen F150 the SE doesn’t fit in the same spot.

  • avatar
    frankev

    I recently noticed that certain brands of gum now come in a package designed to fit cup holders, e.g., Hershey’s Ice Breakers Ice Cubes (40-piece).

    Another trend I’ve seen are cup holders without removable liners to facilitate cleanup, which is probably a cost-cutting measure. Our old Chevy Astro had them, but our current Kia Sedona does not. The upside I guess is that there’s one less part to lose.

  • avatar
    rpol35

    “I need more cupholder!”

  • avatar
    Big Al From 'Murica

    Umm, duh….One is for the drink and one is for the spit cup. Yes, I am serious.

  • avatar
    eaglevision

    We run new Super Dutys at the contracting business I work for.

    Despite all the “y’all big fat homophobic gun-totin’Hillary-haters with y’all’s Big Gulps” thoughts about the four cupholders in the center console (on bucket seat models), I can attest that they a) have already been in the Super Dutys for years and b) are INDISPENSABLE.

    Just like someone said, you might have two drinks, a coffee and water bottle, and then you might have two cell phones. Those cupholders are perfect for holding up cell phones. With the advent of our new phablet phone craze, one of our guys switched from a Galaxy S5 without a case to a new S7 Edge. It fit perfectly in his 2015 King Ranch cupholder with the rubber insert. Then when we got him a case for his slippery new S7, he had to take the rubber insert out. (P.S. those inserts — and the ability to remove them — are great!)

    I, for one, am excited that one won’t be limited to just cupholder shapes but now could also throw some small papers or receipts or a little notebook or mini tablet in those two convert-able cupholders on the new 2017 Super Duty.

    I was also pleased to see that the two cupholders at the back end of the front armrest will return on the ’17 (boo-yah!), in addition to still having two additional ones actually usable by the rear passengers in the center fold-down armrest. The ones at the back of the front armrest are perfect for holding spare change.

    The current Super Dutys door pockets, both front and rear, do not hold water bottles that well (except at the bottom of the fronts, I think, on XL models, can’t remember for sure). I thought I saw that the new 2017 door panels will indeed now support bottles in the door pockets, but I can’t remember for sure.

    Hey, give Ford credit — their front console is the size of Texas, so why not give it some Super Drink Duty?

    Oh, and I’m no Ford fanatic, but I like these very usable interior features. I miss the four cupholders when I am in the XL work truck with the fold-down center console/bench seat and only have 2 cupholders to hold my coffee, water, and two cell phones.

  • avatar
    Wheatridger

    This is laugh-worthy, but it makes sense for a work truck. The two roughnecks working out of it all day each can have their coffee for the AM and their Gatorade for the afternoon, a half gallon each. It gets hot out there in the fields, and some guys have no other refuge during a long, hot workday. For the rest of us, not so much.

  • avatar
    chris8017

    Simple yet functional. I want nothing more in terms of a cup holder than a plastic molded hole. I still cringe thinking about those cupholders that Ze Germans included in the 1999 VW Jetta our family owned…you know, the spring loaded cupholders with numerous springs, clips and chintzy plastic parts that was designed by some wizard in a lab yet implemented in such a way that it held together like a five year olds popsticle stick school art assembled with a glue stick. It was also nefariously placed so that when (not if) after the ten or twelfth use of said cupholders would break it would lead to drink spillage directly down the radio and all entertainment switchgear.

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • Tagbert: What is is about the comments section on this site? Almost every article has at least one comment that is...
  • theonlydt: Easy one for me, as owned a 2009 Sentra SE-R. Buy: the Sentra! This generation had a platform/chassis that...
  • Corey Lewis: No internet yet, so no.
  • Tagbert: Yes, Elon would spread doubt on pouch cells because that is not what Tesla uses. In fact there are lots of...
  • Corey Lewis: What an amazing and powerful marketing thing AWD has become, eh?

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber