By on June 1, 2016

2017 Volkswagen #PinkBeetle, Image: Volkswagen

Volkswagen, as it slides further into sales bedlam, has decided the best thing to boost its profile in America is a pink Beetle with a hashtag for a name.

I wish I was making this up.

Volkswagen announced production of the #PinkBeetle, hashtag and all, this morning. It wears what Volkswagen calls Fresh Fuchsia Metallic paint. I call it a bright shade of desperation.

Everything else is the same as the typical Beetle nobody buys: a 1.8 TSI engine, six-speed automatic transmission, and the choice of coupe or convertible. Also standard is catastrophic depreciation and an overwhelming sense of dread born from not buying a Golf.

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40 Comments on “Because Volkswagen Has Nothing to Sell, This is Happening...”


  • avatar
    PrincipalDan

    Buy one for your Lyft gig and put a pink mustache on it!

  • avatar
    Corners

    Another doom and gloom story about VW on TTAC? What’s new? Actually I think VW has been doing this for close to 30 years when a model is getting to the end of it’s “sell by” date. More power to them I say!

    • 0 avatar

      Not just VW. Special paint and trim is something every company does when it’s vehicles are getting long in the tooth.

      I had a 2006 Ford Ranger that was a “limited edition” bright yellow color.

    • 0 avatar
      johnhowington

      yup, please change TTAC to TOAC.

    • 0 avatar
      JohnTaurus_3.0_AX4N

      Waaaaa!
      Give it a rest.

      The fact is, VW royally screwed up, and their sales in North America were already in the tank. Pushing out a silly hashtag name on a pink version of a wildly unpopular car in a desperate attempt to generate interest deserves chiding.

      Should TTAC just pretend all is fine and dandy with this joke of a car, VW’s cheating, and their terrible sales so you won’t be offended?

    • 0 avatar
      carguy67

      Add my 2008 Bullitt Mustang. But, with no bling and a timeless color it was hard to resist.

    • 0 avatar
      SuperMetro

      I agree, however this method has spawned some pretty cool cars in the past like the 1984 only Jetta GLI, some pretty sweet deluxe Vanagons (carat), the Champagne series, etc . This is just severe dead horse beating a la . I wish the beetle went out with the PT cruiser, I couldn’t believe they did the refresh. VW’s special editions walk a fine line between sublime and ridiculous and this errs toward the latter.

    • 0 avatar
      April S

      Don’t you know? All these Keyboard Kommandos love to spew negativity but the thing is they would never purchase a new Volkswagen anyway.

      • 0 avatar
        Eyeflyistheeye

        You can replace Keyboard Kommandos with Irish-Americans, Giants fans, Trump/Clinton/Sanders/Rod Silva voters or any other demographic because ain’t nobody buying Volkswagens in general in the United States. The only person I know who “willingly” chose a VW had absolutely no credit and the dealer was willing to finagle numbers to get her into a 2.slow Jetta.

    • 0 avatar
      Rod Panhard

      Like they did with the two limited edition “Love Bug” editions in 1974, and the “Sun Bug” also in 1974.

  • avatar

    The tampon holder is a nice touch.

  • avatar
    brettc

    I’m amazed that they are still selling the retro Beetle almost 20 years after it first went on sale. That’s either impressive or stupid, not quite sure which.

  • avatar
    Willyam

    I’ve loved the return of both Beetles as I was brought up in the original (it was blue and had the side turn signal stalks, but Dad can’t find the paperwork to tell me what year it actually was).

    I’m also one of those folks who was never in a salary bracket that my cars didn’t have to solve problems and could just exist in wonderful colors and plaid interiors and take one person point-to-point. My cars/trucks have to do double duty, also carrying extra passengers/cargo, handling all-weather, or at least being economical or fast (maybe one day).

    The original Beetle my Dad drove to work served in the economy function: it cost almost nothing to fuel and very little to purchase or maintain. This Beetle does neither. It also won’t carry people well, or compare well to an average Focus if the cost of oil turns around.

    No one, including me, wants to be stuck making payments on an unsalable car if any of our current crop of global catastrophes hammers the economy. Maybe a rear-drive Polo-based “cheap” Beetle would have raison d’etre?

  • avatar
    CincyDavid

    Sweet jesus, I can’t imagine that even my wife or daughters would be seen in a car that color…Pepto Bismol Pearl. My first wife’s Reflex Yellow Beetle Turbo was bad enough…

    • 0 avatar
      Luke42

      My wife is NOT one of the pink people, and wouldn’t be caught dead in a car that color.

      She might compromise on a deep purple, but then VW would have to address the fact that a coupe with no cargo space is pretty useless for our lifestyle.

      She seems sold on the Tesla Model 3.

    • 0 avatar
      Tosh

      Landed her a first husband though, amiright?!

  • avatar
    rocketrodeo

    Is it time yet to initiate the Volkswagen #Deathwatch series?

    • 0 avatar
      FreedMike

      No, because they aren’t dying.

      • 0 avatar
        Luke42

        They sure seem to be struggling in the US.

        They’re doing fine globally, but I still wouldn’t be surprised to see.them give up on the US. Selling cars that don’t fit the American duty cycle or American tastes suggest they already have given up for the most part.

  • avatar
    LIKE TTAC.COM ON FACEBOOK

    This is the modern version of the ’55-’56 Dodge LaFemme.
    The color matches the most obnoxious shade of pink nail polish available.
    VW can expect it to fly off the showroom floors as well as the Harlequin Golf.

  • avatar
    redmondjp

    These will be the 2016 Mary Kay cars. No repaint necessary!

  • avatar
    FreedMike

    I don’t know, with the 1.8 TSI and a manual, and some mods, you could become quite the stealth street warrior in one of these.

  • avatar
    qfrog

    VW is self medicating on pepto-bugs.

  • avatar
    Secret Hi5

    While I don’t like this car, I wouldn’t begrudge others who do. Nice to see a variety of rides on the road. /highhorse

  • avatar
    tsoden

    This shade reminds me of the original Chrysler / Dodge / Plymouth Neon colour palette when it came out in the late 90’s… A couple colours that i never understood:

    Magenta
    Electric Blue Pearlcoat
    Nitro Yellow – which looks like coughed up phlegm.

  • avatar
    matt3319

    My ex wanted a 2003 yellow beetle. I got her one only if she would learn to drive a stick. She agreed. Best $16000 spent. I would drive it once in a while and I promptly put a tampon on the flower holder. We got divorce the next year and she got stuck with it and the payments too. Somehow she couldn’t afford it and it got repoed. Funniest thing about her in that damn car….the headlight popped out while driving on a highway at night….funny as hell!!

  • avatar
    namstrap

    Back in the mid seventies, VW sold some Beetles with wild colours. There was Hippy Green, Beat Blue, and I don’t remember the name of the purple one. At the time, there was a local body shop who would order VW black paint from me any time he was painting a Cadillac or Lincoln. He said it was absolutely the best he could find. (That’s getting a bit off topic though.)

  • avatar
    Joe Btfsplk

    Praise the Lord! I can finally get a VW that’s the same color as my denture cream…

  • avatar
    Jimal

    Volkswagen used to have an enthusiast following that would buy this car because it is odd and dopey. Those people are likely long gone.

  • avatar
    mp775

    At least this VW gimmick is only one color…

    https://www.thetruthaboutcars.com/2013/03/volkswagen-golf-harlequin-vws-strangest-idea/

  • avatar
    Joss

    Barbie beetle?

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