Mazda3 Diesel Death Down Under Puts Another Nail in North American Diesel Coffin

Mark Stevenson
by Mark Stevenson

A diesel version of the Mazda3 is dead in Australia, reports CarAdvice, leaving just the gasoline-powered version of Mazda’s compact on the market.

The removal of the diesel model comes ahead of a mid-cycle refresh that will bring Mazda’s hatchback and sedan inline visually with the refreshed Mazda6 and CX-5, and the new CX-9.

A number of circumstances played into Mazda’s decision to discontinue the compression-ignition option.

Karla Leach, Mazda Australia senior manager of public relations told CarAdvice that Mazda was always sceptical of how a diesel model would fare.

“When we launched it there were questions about diesel, but because of the low uptake we have decided to delete it from the range,” Leach said.

Adding insult to injury, the Mazda3 diesel was costlier than its petrol-powered siblings, likely having a negative effect on sales.

Mazda Australia will continue to market the Mazda6 sedan and wagon powered by the same 2.2-liter Skyactiv-D engine as the now-cancelled Mazda3 diesel.

In North America, Mazda is sticking to its guns when it comes to a forthcoming Mazda6 diesel, even as other automakers effort to make their diesel vehicles compliant to U.S. emissions regulations.

“Mazda remains committed to bringing diesel to the United States. We do not have specific timing that we can announce,” Mazda USA representative Jacob Brown told TTAC.

Mazda USA is struggling in a booming market with sales down 9.6 percent so far this year. Overall sales for the brand plunged 17 percent in the first quarter of 2016 before rising in April and falling again in May.

Resident pocket-protector wearer Timothy Cain recently came up with a number of reasons why Mazda isn’t selling many cars amid the boom times. Chances are adding a diesel wouldn’t help matters.

Mark Stevenson
Mark Stevenson

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  • TonyJZX TonyJZX on Jun 22, 2016

    Really odd article. Misses and overstates a few points. Of course diesel is more expensive than the gasoline equivalent. It always had been. The Ford and Holden GM equivalents, Mondeo Cruze whatevers are anywhere up to $4,000 more than the gasoline petrol version. Australia isnt Europe. The only cars that are mostly diesel here are the medium sized trucks like Rangers and the VW light commercials. 2ndly there seems to be no mention of the mechanical problems the Mazda diesel has in the 3 and the CX5. The motor seem to push diesel fuel past the pistons into the crankcase. Not sure if it was ever sorted out and then, who cares? The Mazda 2.5 gasoline four is a great motor with plenty of power and torque and with comparable fuel economy to the 2.0 - no downsides with this motor. So then why is the 2.2 diesel here? Small cars and car based CUVs dont need diesel.

  • Carlos Felipe de Matos Carlos Felipe de Matos on Jun 23, 2016

    with the price of gasoline in Brazil I could come to the mazda ca

  • Charles The UAW makes me the opposite of patriotic
  • El scotto Wranglers are like good work boots, you can't make them any better. Rugged four wheel drive vehicles which ironically make great urban vehicles. Wagoneers were like handbags desired by affluent women. They've gone out of vogue. I can a Belgian company selling Jeep and Ram Trucks to a Chinese company.
  • El scotto So now would be a good time to buy an EV as a commuter car?
  • ToolGuy $1 billion / 333.3 million = $3 per U.S. person ¶ And what do I get for my 3 bucks -- cleaner air and lower fuel prices? I might be ok with this 🙂🙂
  • VoGhost Matt, I'm curious why you write that inventory levels are low at 74 days. Typically, 60 days is the benchmark for normal inventory.
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