Approximately 1 Out of Every 100 Ford Mustangs Sold in America Are Lebanon Ford Roush-Supercharged Mustangs

Timothy Cain
by Timothy Cain

“Three to five 727-horsepower Mustangs leave the lot daily,” TTAC’s associate editor, Steph Willems, wrote this past weekend.

Naturally, that got me thinking.

After Ohio’s Lebanon Ford dealer began marketing its 727-horsepower Lebanon Ford Performance Mustang GT as a $39,995 performance bargain, Chris Tonn’s story blew up on TTAC a month ago. Now, Lebanon Ford answers 1,000 Performance Mustang-related inquiries per day and says it sells three to five per day.

So let’s do some math. It’ll be fun.

Using May 2016’s results as a basis for our approximations, there were 24 selling days and 10,327 Ford Mustangs sold in the United States.

At three copies of the 727 Lebanon Ford Performance Mustang sold per day, and 24 selling days, Lebanon Ford could move 72 in a given month. That’s 0.7 percent of the Mustangs sold in America coming with Roush superchargers from one Ohio dealer, a store which accounts for just 0.03 percent of the Ford dealers in America.

And we’re not even counting the other Mustang business Lebanon Ford has drummed up by the abundantly powered Phase 2 supercharged Mustang.

Granted, about 40 percent of the Lebanon Ford Performance Mustang business is carved out by the Phase 1 car, which produces — get this — only 670 horsepower. Pfft.

Then again, at the upper end of the spectrum, Lebanon Ford says they’re moving approximately five supercharged Mustangs per day, or three Phase 2 cars — 0.7-percent of the nationwide Mustang market — and two Phase 1 cars. At five per day, Lebanon Ford would be selling around 120 670/727-horsepower cars in a given month. This would equal 1.2 percent of America’s Mustang market originating at one Ford dealer in a southwestern Ohio town of about 20,000 people.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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  • Gone4Day Gone4Day on Jun 14, 2016

    Alternately, if Lebanon Ford was actually selling 120 Roush Mustangs at a $4000/unit discount, they’d be losing nearly half a million dollars a month for the dealer. They didn’t hire a bunch of new mechanics to keep up with demand, they just expanded the call center. Classic bait & switch, on an internet scale.

  • DenverMike DenverMike on Jun 14, 2016

    They've come this far, Lebanon should go full "Saleen" with available aftermarket brakes, suspension, seats, wheels, etc. besides the 727 HP, icing on the cake. A recognizable "package" would get instant "street cred". Just not a whale tail.

    • See 3 previous
    • Corey Lewis Corey Lewis on Jun 16, 2016

      @Lou_BC Are there meth pipe decals available? That would also be suitable.

  • Groza George The South is one of the few places in the U.S. where we still build cars. Unionizing Southern factories will speed up the move to Mexico.
  • FreedMike I'd say that question is up to the southern auto workers. If I were in their shoes, I probably wouldn't if the wages/benefits were at at some kind of parity with unionized shops. But let's be clear here: the only thing keeping those wages/benefits at par IS the threat of unionization.
  • 1995 SC So if they vote it down, the UAW gets to keep trying. Is there a means for a UAW factory to decide they no longer wish to be represented and vote the union out?
  • Lorenzo The Longshoreman/philosopher Eri Hoffer postulated "Every great cause begins as a movement, becomes a business, and ends up as a racket." That pretty much describes the progression of the United Auto Workers since World War II, so if THEY are the union, the answer is 'no'.
  • Redapple2 I think I ve been in 100 plants. ~ 20 in Mexico. ~10 Europe. Balance usa. About 1/2 nonunion. I supervised UAW skilled trades guys at GM Powertrain for 6 years. I know the answer.PS- you do know GM products - sales weighted - average about 40% USA-Canada Content.
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