By on May 31, 2016

2016 Volkswagen Passat (6 of 14)

First-quarter earnings just released by Volkswagen Group show a massive hit to the company’s namesake brand, all thanks to fallout from the diesel emissions scandal.

Profit at Volkswagen passenger cars fell 86 percent to 73 million euros ($81 million), down from 514 million euros last year. That plunge leaves the brand with a nano particle-thin operating margin of 0.3 percent.

Still, the scandal isn’t a killing blow for the company. Why? Investment advisers aren’t lying when they say diversity is key to weathering shocks.

Overall operating profit was up 3.4 percent at Volkswagen Group (3.44 billion euros), despite revenue falling by the same amount, to 51 billion euros. The sound you hear is a corporate group hug for the money-making Porsche, Audi and Skoda brands.

Porsche and Skoda profits rose sharply over last year’s results, while Audi maintained its healthy state, despite flat sales. Also helping the company were currency changes that bolstered the $18.2 billion set aside to deal with the cost of the scandal.

Volkswagen CEO Matthias Mueller praised the parts of his company that weren’t Volkswagen, saying the company’s broad portfolio will help what promises to be a bad, bad year.

“In light of the wide range of challenges we are currently facing, we are satisfied overall with the start we have made to what will undoubtedly be a demanding fiscal year 2016,” Mueller said in a release. “In the first quarter, we once again managed to limit the economic effects of the diesel issue and achieve respectable results under difficult conditions.”

Over the course of 2016, the company expects revenues to decline by as much as five percent.

[Sources: Reuters, Bloomberg] [Image: ©2015 Mark Stevenson/The Truth About Cars]

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22 Comments on “Volkswagen Brand Profit Sinks 86 Percent; Company Thanks God for All Those Other Brands...”

  • avatar

    Bring on the 50 a month jetta lease deals. I wouldnt mind snatching one of those up, even with 1999 down.

    • 0 avatar

      My local dealer has been offering $59/month Jettas for over a year. I think it’s $2999 down though.

      Let me go check their site…yup, still the same dead. $139/month for “sign & drive”.

  • avatar
    Piston Slap Yo Mama

    Against all reason or logic, VW surpassed Toyota for the first four months of this year to be … the world’s largest automaker. According to some guy named Bertel at Forbes, VW America’s sales accounts for a paltry 5% of their profits, so if / when the EPA bitch slaps them and takes their wallet they could simply walk away from the land of apple pie and clean emissions and it wouldn’t matter that much.

  • avatar

    Well I guess that is good news for common rail TDI owners. In 3 weeks I expect news of a full purchase price buy-back (and extra cash compensation on top, we’ll call it VW’s idiot tax) for all of the suckers that believed in VW at the time.

  • avatar

    Remember that the EPA called them out privately about a year before this became public, AND it’s been 8 or 9 months since this became public.

    We’re been watching the Volkswagen hive mind slowly work through the five stages of grief:
    1) denial
    2) anger
    3) bargaining
    4) depression
    5) acceptance

    It looks like they’re mostly on stages 3) and 4) at the moment.

    Hopefully “acceptance” will involve producing some real EVs, fully adapting their products to market and regulatory conditions around the world, and an emphasis engineering quality into the total lifecycle of the vehicle.

  • avatar

    I was expecting some deals on GTIs, but even with the $1,000 manufacturer incentive, most dealerships around here seem to be clinging to the MSRP like a liferaft. Maybe the GTI/Golf R are the only VWs that managed to weather the scandal simply because of cult status and/or consumers who want that specific car regardless (like me), so the dealers are making hay where they can?

    But the Autobahn with DSG and performance package, which seems to be the only trim level that you can get the PP with these days, and which stickered for almost $36,000, was a non-negotiable $1,000 below sticker (thanks to incentive). They simply would not even consider anything less than $35,765. I walked and no one even bothered to send so much as an email to get me back into the dealership.

    Also worth noting the VW dealership offered $2,500 less on my trade than a local Honda offered a month prior, which even then was almost $2,000 less than Edmunds TMV for trade-in.

    It’s almost like they’r enot even trying, at least in Central Texas.

    • 0 avatar

      GTIs are selling well and they aren’t piling up on the lots, so the dealers have no incentive to move them at crazy low prices.

      JEttas and Passats, on the other hand…

      • 0 avatar

        I would consider a Passat R-Line with leather and LED package. They list for like $27K and leaving lots north of $20K. And I can get one in Urano grey just like my old 2012 CC

      • 0 avatar

        Even used ones are selling far above book. For example –

        Again, according to Edmunds TMV, dealer retail on this exact car is just over $19k, which is $3k less than the dealer is asking. And again, just like the factory dealer, they are unwilling to budge more than $500.

    • 0 avatar

      Grab a plane ticket to DC, there are some dealers with 40+ GTIs on the lot. They were listing them at $5-6K under MSRP, before Memorial Day.

  • avatar

    Knowing VW, the income decrease at the VW brand is likely due to accounting tricks.

    VW did previously announce that they were binning all recall related costs to that brand only; if they followed through, the capital reserves they put on the side to pay for the debacle may account for the plunge in earnings.

    It would be more instructive to see what happened to their sales.

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