Tesla Model 3 Nears 400,000 Orders; Sergio Disses Musk

Steph Willems
by Steph Willems

Orders of the life changing, marriage-saving Tesla Model 3 are poised to hit 400,000, but Fiat Chrysler Automobiles CEO Sergio Marchionne doesn’t think they’ve got the right stuff.

Diarmuid O’Connell, Tesla’s vice-president of business development, confirmed the number of orders at an electric vehicle conference in Amsterdam yesterday, two weeks after the low-priced model’s glitzy unveiling, Electrek has reported.

The numbers seem like a slam dunk win for the electric automaker, but turning those orders into actual cars in a timely fashion is where the trouble lies. Following the launch, Tesla founder Elon Musk said production capacity will need to be ramped up in order to deliver vehicles as fast as possible once production starts in late 2017.

“It’s a success as far as it is right now,” O’Connell said during a question-and-answer session. “The real success will be delivering a great product at the volumes are possible and necessary.”

One industry leader doubts Tesla’s ability to turn a profit with the Model 3, and that man is none other than Sergio, lover of aggressive metaphors and industry partnerships that never happen.

Sergio tossed a wet sweater onto Tesla’s enthusiasm, telling Automotive News Europe that if the Model 3 was able to make money, he’d copy it in a second and add some Italian “flair.”

“I’m am not surprised by the high number of reservations but you have then to build and deliver them and also be profitable,” he said, adding that FCA was in some ways dodging a bullet by not diving headlong into the EV fray.

“Better late than sorry,” he said, probably right before phoning Musk to ask for a meeting.

[Image: Tesla Motors]

Steph Willems
Steph Willems

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  • Laserwizard Laserwizard on Apr 18, 2016

    This whole Tesla thing has all the harmarks of another episode of "American Greed". We hear more about the number of preorders for a car that doesn't exist than we do how hard Musk is working to build the factories to supply the ponzi scheme some legitimacy.

  • WildcatMatt WildcatMatt on Apr 27, 2016

    Huh. FCA makes noises about wanting a merger. FCA makes noises about wanting to farm out small car production. FCA makes noises about how they would make a Tesla Model 3 if it was profitable. Are we looking at a FCA-Tesla tie-up if the new model comes out and doesn't suck?

  • Jeff Self driving cars are not ready for prime time.
  • Lichtronamo Watch as the non-us based automakers shift more production to Mexico in the future.
  • 28-Cars-Later " Electrek recently dug around in Tesla’s online parts catalog and found that the windshield costs a whopping $1,900 to replace.To be fair, that’s around what a Mercedes S-Class or Rivian windshield costs, but the Tesla’s glass is unique because of its shape. It’s also worth noting that most insurance plans have glass replacement options that can make the repair a low- or zero-cost issue. "Now I understand why my insurance is so high despite no claims for years and about 7,500 annual miles between three cars.
  • AMcA My theory is that that when the Big 3 gave away the store to the UAW in the last contract, there was a side deal in which the UAW promised to go after the non-organized transplant plants. Even the UAW understands that if the wage differential gets too high it's gonna kill the golden goose.
  • MKizzy Why else does range matter? Because in the EV advocate's dream scenario of a post-ICE future, the average multi-car household will find itself with more EVs in their garages and driveways than places to plug them in or the capacity to charge then all at once without significant electrical upgrades. Unless each vehicle has enough range to allow for multiple days without plugging in, fighting over charging access in multi-EV households will be right up there with finances for causes of domestic strife.
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