GENEVA: Dacia Has New Models, Like Them on Facebook!

Steph Willems
by Steph Willems

Romanian automaker Dacia is crafting limited-edition versions of its most popular models and wants its online fans to name them.

To mark the initiative, Dacia brought its first such model — the Swiss market-bound Duster Essential — to show off at the 2016 Geneva Motor Show.

Creature comforts like power windows and doors, alloy wheels, Bluetooth connectivity and a new specialty body color (which even covers the bumpers!) are what sets these versions apart from their entry-level brethren. It also puts greater distance between the brand and its crude Eastern Bloc origins.

In a shout-out to its 3,000,000 Facebook fans — a figure heavily touted by the clearly pleased-as-punch company — Dacia will solicit model name ideas from its online community in select countries.

The Renault-owned automaker has seen sales volume grow rapidly in recent years as European consumers snap up its “no frills” vehicles in the face of dodgy economic conditions. Having set a sales record last year, Dacia must be wanting to put some gloss on its offerings, now that they have become so well known.

The company chose Geneva to emphasize another convenience it’s inserting in its products — a five-speed automated transmission, which is now available in diesel models after being launched last fall.

Always one to keep an eye on costs, Dacia’s Easy-R automated manual transmission is designed to undercut the price of a conventional automatic while appealing to a growing number of Europeans who are “going American” and kicking the stick shift to the curb.

The Easy-R incorporates a crawl mode for stop-and-go traffic and a hill hold feature for making life easier when you’re navigating the Carpathians.

Who wouldn’t like that … on Facebook?

[Images: Renault Group]



Steph Willems
Steph Willems

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  • BoogerROTN BoogerROTN on Mar 01, 2016

    Looks like a Pathfinder and a Rogue that...GOT...IT...ON. If you know what I mean.

    • See 2 previous
    • Gtem Gtem on Mar 02, 2016

      @wmba I highly doubt that, but would be curious to be proven wrong. The Duster is based on the Renault-Nissan "B" platform, which is what things like the Logan, Sandero, Nissan Cube, Nissan Note are all based around. The Rogue is probably more related to Nissan's old Sentra/Altima bits, if I had to guess.

  • Ko1 Ko1 on Mar 01, 2016

    "I choose Vigo. The Scourge of Carpathia, the Sorrow of Moldavia." I'll need a Sony Walkman, a NES Advantage joystick, some loudspeakers, a well known national monument and several hundred gallons of audio-reactive ectoplasm.

  • Lorenzo They won't be sold just in Beverly Hills - there's a Nieman-Marcus in nearly every big city. When they're finally junked, the transfer case will be first to be salvaged, since it'll be unused.
  • Ltcmgm78 Just what we need to do: add more EVs that require a charging station! We own a Volt. We charge at home. We bought the Volt off-lease. We're retired and can do all our daily errands without burning any gasoline. For us this works, but we no longer have a work commute.
  • Michael S6 Given the choice between the Hornet R/T and the Alfa, I'd pick an Uber.
  • Michael S6 Nissan seems to be doing well at the low end of the market with their small cars and cuv. Competitiveness evaporates as you move up to larger size cars and suvs.
  • Cprescott As long as they infest their products with CVT's, there is no reason to buy their products. Nissan's execution of CVT's is lackluster on a good day - not dependable and bad in experience of use. The brand has become like Mitsubishi - will sell to anyone with a pulse to get financed.
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