Super Bowl 50 Commercials: Morning After Edition

Chris Tonn
by Chris Tonn

Some automakers decided that they would surprise viewers with their Super Bowl advertisements, rather than release them early and make my job easier.

Some other advertisers decreed that would be the night of bowel issues, or of projectile obstetrics.

Let’s discuss the car ads I didn’t cover on Saturday … I’m sure there are other blogs for that other stuff. Eww.

BUICK


We knew that Buick would show the new Cascada along with footballer Odell Beckham Jr. and model Emily Ratajkowski in supporting roles. Now we can see the entire ad:

Chris Tonn
Chris Tonn

Some enthusiasts say they were born with gasoline in their veins. Chris Tonn, on the other hand, had rust flakes in his eyes nearly since birth. Living in salty Ohio and being hopelessly addicted to vintage British and Japanese steel will do that to you. His work has appeared in eBay Motors, Hagerty, The Truth About Cars, Reader's Digest, AutoGuide, Family Handyman, and Jalopnik. He is a member of the Midwest Automotive Media Association, and he's currently looking for the safety glasses he just set down somewhere.

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  • Cackalacka Cackalacka on Feb 08, 2016

    Said it before, I'll say it again: Black Pistol Fire absolutely crushed it on that Prius commercial. Those driving beats nearly make that crap-box desirable. Glad to see rock and roll still lives, particularly in power-duo form.

  • RideHeight RideHeight on Feb 08, 2016

    Didn't see Prius ad till this article. Bank robbers are such lovable scamps. Want to learn Japanese? Here's your first lesson: clueless = akio. Ex.: "Ain't that kinda dumb?" = "Saa, chotto akio desu ne."

  • Fred Fred on Feb 08, 2016

    OK all you advertising/marketing folks, the "I can't believe it's a Buick" ads, is that suppose to work? Kind of rehash of the "Not your father's Oldsmobile" ads, and well we see how that worked out. To me it says, we made a lousy car, but now it's better. Just seems desperate.

    • See 1 previous
    • La834 La834 on Feb 08, 2016

      Exactly. "That's a Buick?" just reinforces the notion that Buick's image is a dowdy car for old people. I have a tweenage niece whose first exposure of Buicks are commercials where everyone is surprised the decent cars shown in their ads are Buicks, so she assumed they must have a really bad reputation or something. The first Jeep advert was excellent though. Really set Jeep apart from every other SUV.

  • SCE to AUX SCE to AUX on Feb 08, 2016

    When I look at how many mfrs DON'T advertise during the Super Bowl, it makes me wonder about the effectiveness of such ads, or any TV ads for cars. Kia, for one, could have done much, much better - ugh. And I'm a Kia partisan.

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