TTAC News Round-up: Volkswagen Finished Second in China, Big Trouble for Takata, and Apple's Longtime Car Guy Gone

Aaron Cole
by Aaron Cole

Volkswagen’s chief in China says they’re probably not retaking the crown from General Motors there anytime soon.

That, Apple’s lead car guy is gone, Takata’s in trouble and more … after the break!

Volkswagen’s China chief: ‘Volume isn’t everything’

Volkswagen’s chief in China said the automaker would have a good year in China and deflected any sales race with General Motors by saying “volume isn’t everything,” according to Reuters.

Jochem Heizmann, head of Volkswagen in China, told reporters that the company would focus on resale and residual values in the country — not sheer numbers.

GM surpassed VW last year in sales last year in China, according to the report. It may stay that way this year.

Longtime Apple car exec leaving

A longtime Apple executive for projects including the iPod and iPhone, and reportedly head of the company’s automotive division, is leaving the company, according to the Wall Street Journal.

Steve Zadesky, a 16-year Apple veteran and former Ford engineer, is leaving the company for personal reasons not related to performance, according to the report.

Zadesky reportedly led the company’s secret project “Titan” since 2014. His departure could be a setback for the secretive tech company who may be stockpiling auto industry veterans for an upcoming car — or massive dance party. We’ll never know because Apple doesn’t tell us anything.

Storm causes delays for plants, auto show

General Motors and Toyota closed their plants in Kentucky ahead of Winter Storm Jonas, according to Automotive News.

Toyota shuttered for the weekend its Georgetown, Kentucky plant, which produces the Camry, Avalon and Lexus ES 350. GM closed its Bowling Green, Kentucky plant that makes the Corvette for the weekend ahead of the storm that will reportedly bring more than 12 inches of snow to the area.

Similarly, the Washington Auto Show’s public days over the weekend were postponed for the storm. The auto show is scheduled to reopen on Monday.

Ford’s Louisville, Kentucky plant was not affected by the storm.

10th fatality confirmed; five million more cars added to massive Takata recall list

Regulators added 5 million more cars to the massive list of cars affected by faulty Takata airbags, Reuters reported. The total number of faulty cars in the U.S. has grown to more than 24 million, with the number of faulty inflators growing to 28 million.

In announcing the additional affected cars, regulators also confirmed that a 10th person has been killed by the defective airbag inflators. Officials say a Georgia man was killed Dec. 22 by a faulty airbag in his Ford Ranger truck.

Cars affected for the first time include Volkswagen, Audi, Mercedes-Benz and Saab. Additional Ford, Honda and BMW cars were added to the recall list on Friday.

The National Highway Traffic Safety Administration’s website for vehicles affected by the Takata recall hasn’t yet been updated with the list of new cars, which isn’t very helpful.

The additional recalled vehicles are another blow to the troubled automotive supplier which brings us to …

Takata will ask for automaker bailout, potential merger

Beleaguered airbag maker Takata may ask Japanese automakers to bail out its troubled business and merge with Daciel to continue to make airbag inflators, Reuters reported.

Takata’s top executives are planning to resign including CEO Shigehisa Takada, who has been criticized for not handling the crisis effectively, according to the report.

Last year, Takata was fined $70 million by U.S. regulators who said the fine could grow to $200 million if the company didn’t comply with terms of the order. Automakers such as Toyota and Honda backed away from the massive automotive supplier last year after the announced fine.

A spokesman for Daciel didn’t confirm the report, but said they “are discussing ways to work with Takata to supply safe (airbag) inflators, although we have not decided on any details,” according to Reuters.

Aaron Cole
Aaron Cole

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  • George B George B on Jan 23, 2016

    I've never understood the logic of what vehicles are included in the Takata airbag recall list. Looks like it might be a defective design problem, not a "bad batch" problem. I'd really like to know if my 1999 Honda Accord uses air bags of the same design as the recalled 2001 models or if there was a part change later in the model run.

    • See 5 previous
    • JimZ JimZ on Jan 23, 2016

      @JimZ yeah, I think I'm with you. at this point the mandate should be "if it's a Takata-made inflator charged with ammonium nitrate, it is assumed to be dangerous and is recalled."

  • RHD RHD on Jan 23, 2016

    A message from a friend of mine in China about this news: "Like in U.S., in China we know Volkswagen is 'Number Two'. And Foster's Lager is 'Number One'!"

  • Theflyersfan OK, I'm going to stretch the words "positive change" to the breaking point here, but there might be some positive change going on with the beaver grille here. This picture was at Car and Driver. You'll notice that the grille now dives into a larger lower air intake instead of really standing out in a sea of plastic. In darker colors like this blue, it somewhat conceals the absolute obscene amount of real estate this unneeded monstrosity of a failed styling attempt takes up. The Euro front plate might be hiding some sins as well. You be the judge.
  • Theflyersfan I know given the body style they'll sell dozens, but for those of us who grew up wanting a nice Prelude Si with 4WS but our student budgets said no way, it'd be interesting to see if Honda can persuade GenX-ers to open their wallets for one. Civic Type-R powertrain in a coupe body style? Mild hybrid if they have to? The holy grail will still be if Honda gives the ultimate middle finger towards all things EV and hybrid, hides a few engineers in the basement away from spy cameras and leaks, comes up with a limited run of 9,000 rpm engines and gives us the last gasp of the S2000 once again. A send off to remind us of when once they screamed before everything sounds like a whirring appliance.
  • Jeff Nice concept car. One can only dream.
  • Funky D The problem is not exclusively the cost of the vehicle. The problem is that there are too few use cases for BEVs that couldn't be done by a plug-in hybrid, with the latter having the ability to do long-range trips without requiring lengthy recharging and being better able to function in really cold climates.In our particular case, a plug-in hybrid would run in all electric mode for the vast majority of the miles we would drive on a regular basis. It would also charge faster and the battery replacement should be less expensive than its BEV counterpart.So the answer for me is a polite, but firm NO.
  • 3SpeedAutomatic 2012 Ford Escape V6 FWD at 147k miles:Just went thru a heavy maintenance cycle: full brake job with rotors and drums, replace top & bottom radiator hoses, radiator flush, transmission flush, replace valve cover gaskets (still leaks oil, but not as bad as before), & fan belt. Also, #4 fuel injector locked up. About $4.5k spread over 19 months. Sole means of transportation, so don't mind spending the money for reliability. Was going to replace prior to the above maintenance cycle, but COVID screwed up the market ( $4k markup over sticker including $400 for nitrogen in the tires), so bit the bullet. Now serious about replacing, but waiting for used and/or new car prices to fall a bit more. Have my eye on a particular SUV. Last I checked, had a $2.5k discount with great interest rate (better than my CU) for financing. Will keep on driving Escape as long as A/C works. đźš—đźš—đźš—
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