Pickup Buyers Will Pay for Anything: GMC Sierra All Terrain X
In the war for ever-lucrative pickup truck money, conspicuous consumption is key. General Motors’ latest salvo in the pickup arms race has mudders, LED lamps, a spray-in bedliner and the letter “X” in its name, jack.
GMC announced Wednesday that it would sell this spring a Sierra 1500 All Terrain X package, which is derived from its All Terrain trim, and includes a handful of goodies thrown on at the factory instead of at the dealership to pry a few more hundred dollars out of the burning pockets of pickup buyers.
Interestingly, the All Terrain X package is available on its 5.3-liter V-8 (with performance exhaust!), not the hi-po 6.2-liter V-8 because product planners will have a name for that later.
The All Terrain X package adds the aforementioned Goodyear mudders on 18-inch wheels, a sport bar (which looks fairly handsome, IMO), performance exhaust and LED headlamps.
The All Terrain package from which the X is based already adds Z71 shocks and armor in addition to four-wheel drive.
GMC didn’t announce pricing, but expect it to be well within the range of what pickup buyers are willing to pay these days. That doesn’t say much, does it?
[Images: GMC]
More by Aaron Cole
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It's the Avalanche! It's back! Where's the Escalade version?
How dare they take the money of poor innocent American consumers in exchange for goods!