Pickup Buyers Will Pay for Anything: GMC Sierra All Terrain X

Aaron Cole
by Aaron Cole

In the war for ever-lucrative pickup truck money, conspicuous consumption is key. General Motors’ latest salvo in the pickup arms race has mudders, LED lamps, a spray-in bedliner and the letter “X” in its name, jack.

GMC announced Wednesday that it would sell this spring a Sierra 1500 All Terrain X package, which is derived from its All Terrain trim, and includes a handful of goodies thrown on at the factory instead of at the dealership to pry a few more hundred dollars out of the burning pockets of pickup buyers.

Interestingly, the All Terrain X package is available on its 5.3-liter V-8 (with performance exhaust!), not the hi-po 6.2-liter V-8 because product planners will have a name for that later.

The All Terrain X package adds the aforementioned Goodyear mudders on 18-inch wheels, a sport bar (which looks fairly handsome, IMO), performance exhaust and LED headlamps.

The All Terrain package from which the X is based already adds Z71 shocks and armor in addition to four-wheel drive.

GMC didn’t announce pricing, but expect it to be well within the range of what pickup buyers are willing to pay these days. That doesn’t say much, does it?

[Images: GMC]



Aaron Cole
Aaron Cole

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  • Compaq Deskpro Compaq Deskpro on Jan 27, 2016

    It's the Avalanche! It's back! Where's the Escalade version?

    • See 1 previous
    • Rudiger Rudiger on Jan 27, 2016

      @Drzhivago138 Agreed. This is a half-assed attempt by GM to lure back Avalanche fanciers without actually offering the utility of the Avalanche's mid-gate. A real shame since the Avalanche's mid-gate was pretty damn clever (and probably pretty damn useful, too).

  • Philadlj Philadlj on Jan 28, 2016

    How dare they take the money of poor innocent American consumers in exchange for goods!

  • MaintenanceCosts People who don't use the parking brake when they walk away from the car deserve to have the car roll into a river.
  • 3-On-The-Tree I’m sure they are good vehicles but you can’t base that on who is buying them. Land Rovers, Bentley’ are bought by Robin Leaches’s “The Rich and Famous” but they have terrible reliability.
  • SCE to AUX The fix sounds like a bandaid. Kia's not going to address the defective shaft assemblies because it's hard and expensive - not cool.
  • Analoggrotto I am sick and tired of every little Hyundai Kia Genesis flaw being blown out of proportion. Why doesn't TTAC talk about the Tundra iForce Max problems, Toyota V35A engine problems or the Lexus 500H Hybrid problems? Here's why: education. Most of America is illiterate, as are the people who bash Hyundai Kia Genesis. Surveys conducted by credible sources have observed a high concentration of Hyundai Kia Genesis models at elite ivy league universities, you know those places where students earn degrees which earn more than $100K per year? Get with the program TTAC.
  • Analoggrotto NoooooooO!
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