Jeep Czech Republic Uses Failed "Moose Test" Photo on Facebook
Oops! Have you tried maneuvers like this?
One great thing about PR and marketing is that you can often turn a massive fail into a great win — like when a Slovak PR agency for Mercedes-Benz posted a picture of the new CLA Shooting Brake next to a pool.
A random commenter said he’d like them to take the Merc for a swim. Mercedes’ PR agency replied, “If your post gets more than 1,000 likes, you can choose whether we reverse or powerslide the car into the pool.”
Naturally, the post got nearly 2,000 likes within hours. Mercedes responded with a nicely done video of CLA Shooting Brake getting drowned by a Black Stig, promising they would hire their social media manager back if more than 1,000 people shared the video. In the end, Mercedes drew a great deal attention to their new rakish wagon and lost nothing.
Unfortunately for Jeep Czech Republic, sometimes a fail is just a fail — like a few days ago when the official Czech importer of Jeep posted the photo you see above of a Grand Cherokee getting up on two wheels.
In itself, the picture would not inspire much trust in the Jeep’s handling. With American cars being frowned upon in Europe because of their supposed lousy handling, the photo would be enough of a fail on its own. To add insult to injury, the photo comes from the infamous 2012 “Moose Test” where the Grand Cherokee almost rolled over. After Jeep upgraded the model, it passed flawlessly.
After my colleague Jiří Červenka shared the post with stinging commentary (“Social media marketing level: Change the PR agency. Jeep shares a photo from infamous Moose test which brought international shame and necessitated vehicle modifications”) and got written about in Czech media magazines, the post was deleted.
No word on the perpetrator’s job situation, but we assume his position is about as stable as that Grand Cherokee.
[Source: Jiří Červenka]
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- EBFlex China can F right off.
- MrIcky And tbh, this is why I don't mind a little subsidization of our battery industry. If the American or at least free trade companies don't get some sort of good start, they'll never be able to float long enough to become competitive.
- SCE to AUX Does the WTO have any teeth? Seems like countries just flail it at each other like a soft rubber stick for internal political purposes.
- Peter You know we’ve entered the age of self driving vehicles When KIAs go from being stolen to rolling away by themselves.
- Analoggrotto TTAC is full of drug addicts with short memories. Just beside this article is another very beautiful article about how the EV9 was internationally voted by a renowned board of automotive experts who are no doubt highly educated, wealthy and affluent; the best vehicle in entire world. That's planet earth for you numbskulls. Let me repeat: the best vehicle in the world is the Kia EV9. Voted, and sealed, and if you try to deny it Fanny Willis is ready to prosecute you; but she will send her boyfriend instead because she is busy.
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a moose once bit my sister
"promising they would hire their social media manager back if more than 1,000 people shared the video." Happily, it only has 866 shares to date.