General Motors Filed a Patent Application for a Navigation System That Knows When You Hate It

Aaron Cole
by Aaron Cole

General Motors this month filed a patent application for a navigation system that can gauge how effective it is in frustrating guiding drivers based on their eye movements and how well those drivers follow directions.

The patent application filed Dec. 3 details a navigation system that watches “visual focus, the driver vocalizations and the driver emotions, along with vehicle system parameters from a data bus … to evaluate driver satisfaction with navigation guidance and determine driver behavior.”

“You missed our last turn, Aaron.”

I know, OnStar. We’re going off course.

“I don’t like how that sounds, Aaron.”

Take me to the nearest hole in the desert, OnStar.

According to the patent application, the system would use a driver-faced camera to track eye movement to see if the driver was paying attention to the road, looking elsewhere in the car or frantically searching for the nearest road sign.

Simultaneously, the system would use a forward-facing camera from the car to read nearby road signs to see if the driver’s eye movement picked up the last sign.

The systems would stitch together whether the driver was comfortable or hopelessly lost, and serve new directions appropriately.

The navigation system would also monitor the driver’s speech, perspiration and heart rate to determine just how pissed off you are now that you’re lost for the second time on the same stretch of road that it told you had construction, but clearly there’s no construction on this road.

Seriously, OnStar. You do this to me all the time!

Thankfully, the patent application also details a location-based “promotional offers for businesses near a destination or route of the driver,” to offer you a cookie at a nearby Arby’s to forget that it ever got you lost in the first place.

We reached out to General Motors for comment on the patent application but HAL can’t be bothered right now.

H/T to Bozi for the heads up.


Aaron Cole
Aaron Cole

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  • ClutchCarGo ClutchCarGo on Dec 08, 2015

    Many posters here have argued at length about the numbing and dumbing of drivers by the inexorable march of auto tech, from automatic transmissions to ABS to ESC, but I maintain that the most serious abdication of drivers' accountability is the use of a nav system. How can you claim to be in control of the vehicle if you don't know where you're going, if you've surrendered the most basic aspect of travel to a disembodied voice that can't see what you can? I know that I'm an old fart that doesn't even own a smart phone, but come on, don't you know where you're trying to get to when you get in the car? And if you're going somewhere foreign, why wouldn't you look up the destination before you leave?

    • See 8 previous
    • WildcatMatt WildcatMatt on Dec 29, 2015

      Thing is, even if you whip out the most recent Rand McNally before you hit the road, the nav app can help with the unexpected. Traffic has already been mentioned, but unexpected detours are another situation. I was headed up I-65 toward Chicago earlier this year when the northbound lanes were detoured due to a bridge failure. The posted detour took you miles out of the way, presumably to route truck traffic away from the small towns on the main highway. But Waze knew a shortcut that knocked 20 minutes off the official route. That's not insignificant.

  • Lou_BC Lou_BC on Dec 08, 2015

    Monitors eye movements okay...... perspiration? and what algorithm will accurately put that one to use? Is it tied into the AC and internal vehicle temperature? Heart rate...from where and how? That black box data will be real fun to apply in court post crash. Considering GM's ignition switch engineering......... is there an off switch?

  • Varezhka Maybe the volume was not big enough to really matter anyways, but losing a “passenger car” for a mostly “light truck” line-up should help Subaru with their CAFE numbers too.
  • Varezhka For this category my car of choice would be the CX-50. But between the two cars listed I’d select the RAV4 over CR-V. I’ve always preferred NA over small turbos and for hybrids THS’ longer history shows in its refinement.
  • AZFelix I would suggest a variation on the 'fcuk, marry, kill' game using 'track, buy, lease' with three similar automotive selections.
  • Formula m For the gas versions I like the Honda CRV. Haven’t driven the hybrids yet.
  • SCE to AUX All that lift makes for an easy rollover of your $70k truck.
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