Chipmakers Think In-car Tech Will Be The Next IPhone
Maxed out of selling you a new phone every 15 minutes, chipmakers such as Nvidia and Intel are looking to break into the automotive business as the next new lucrative frontier for technology, Reuters reported.
Established automotive suppliers such as Infineon, Renesas and NXP may be figurative feet in the doors for other tech makers to exploit a growing car boom and tech cycle.
“A decade ago, autos was not sexy. Now it is,” Reinhard Ploss, chief executive of Infineon said, according to Reuters.
According to the report, the automotive chip business will grow by 6 percent annually to an estimated $40 billion by 2019. In comparison, the overall chip market is expected to shrink by 0.8 percent this year, according to Reuters.
That may foretell how tech giants such as Apple and Google view future car interaction and what drivers expect from their cars. Perhaps we’re all looking for an Internet-connected car that can shuttle us back and forth to work without driver interaction, to which, Silicon Valley has deep enough pockets to buy their way in.
But then again, the Internet fridge was supposed to solve grocery shopping for us too, and that didn’t turn out so well.
More by Aaron Cole
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"Anyone believe there is a standard can hold up to new tech for that long?" Yeah! How about 12V DC. Just keep providing a cigarette lighter or whatever is the current politically correct name for the thing and let me plug in my own phone or GPS or video player, fridge, vibrator or whatever.
We need that for our upcoming flying cars
Hopefully trying to make shiny stuff work in such a tough environment well will drive some innovation in the tech industry. For pennies on the airplane or smart phone dollar, your infotainment needs to work from 9 to 16 volts, survive -25 to 100 volts (or more!), ignore the massive EMF from that nice hybrid inverter, not care if it's -40C or +95C, withstand a fairly intense vibrational environment with fairly bad sealing against water / dust / hair / cleaning solution / etc, while being bulletproof reliable and fast for 15 years. And people need to like how it looks. RTCA Do-160 eat your heart out.
Am i the only one astonished as to how bad your average in car software is? And i don't mean unintuitive, i mean laggy, slow and terrible screen res. I find it incredibly poor given how much effort goes into the rest of the car and how annoying a laggy interface is. I just do not understand it.