Genesis G90 No Longer of Equus Genus (At Least, Not in North America)

by Mark Stevenson

Published: November 10th, 2015

genesis g90 no longer of equus genus at least not in north america

Hyundai revealed Tuesday renderings of the first brand-new model to wear the Genesis nameplate as a marque. The new top-of-the-range Genesis will replace the Equus in the North American market next year, dropping its equine name for something more palatable to our tastes: alphanumerics.

On the other side of the Pacific, horse meat is a delicacy, so it should come as no surprise that the new Genesis G90 keeps its Equus lineage with the EQ900 model designation.

Hyundai announced their spin-off of the Genesis name into a luxury brand last week. Genesis will launch six new models before 2020, all with G## designations in North America.

“G90 is a blueprint for change and innovation that will distinguish the Genesis brand,” Hyundai said in a statement Tuesday. No details were revealed beyond “world-best safety features” and the like, though chances are we’ll know all about the new model before it’s officially launched in Korea next month.

The current Hyundai Genesis Sedan will be renamed G80. Another smaller sedan will debut in 2017 with the G70 moniker. Three other models, including a midsize crossover and larger SUV, will debut on or before the 2021 model year.

Hyundai stated all models will be either rear- or all-wheel drive.

Vehicle design is headed by former Bentley pen waver Luc Donckerwolke, working under group design boss Peter Schreyer.

#Eq900 #Equus #G90 #Genesis #GenesisG90 #HyundaiEquus #Korea #Render #Reveal

Mark Stevenson

More by Mark Stevenson

Comments

Join the conversation

2 of 33 comments

Keith Tomas on Nov 24, 2015

I wonder what Kia will do with their K900...it hasn't been selling that well. Does the new sub-brand mean the K900 will be axed? I have a soft spot for underdogs...

Like Reply
28-Cars-Later on Nov 24, 2015

"The new top-of-the-range Genesis will replace the Equus in the North American market next year, dropping its equine name for something more palatable to our tastes: alphanumerics." Soo... somewhat odd or inappropriate name to dumb. Genius.

Like Reply

Recent Comments

Corey Lewis Facing rearwards and typing while in motion. I'll be sick in 4 minutes or less.
Ajla It's a tricky situation. If public charging is ubiquitous and reliable then range doesn't matter nearly as much. However they likely don't need to be as numerous as fuel pumps because of the home/work charging ability. But then there still might need to be "surge supply" of public chargers for things like holidays. Then there's the idea of chargers with towing accessibility. A lack of visible charging infrastructure might slow the adoption of EVs as well. Having an EV with a 600+ mile range would fix a lot of the above but that option doesn't seem to be economically feasible.
28-Cars-Later I'm getting a Knight Rider vibe... or is it more Knightboat?
28-Cars-Later "the person would likely be involved in taking the Corvette to the next level with full electrification."Chevrolet sold 37,224 C8s in 2023 starting at $65,895 in North America (no word on other regions) while Porsche sold 40,629 Taycans worldwide starting at $99,400. I imagine per unit Porsche/VAG profit at $100K+ but was far as R&D payback and other sunk costs I cannot say. I remember reading the new C8 platform was designed for hybrids (or something to that effect) so I expect Chevrolet to experiment with different model types but I don't expect Corvette to become the Taycan. If that is the expectation, I think it will ride off into the sunset because GM is that incompetent/impotent. Additional: In ten years outside of wrecks I expect a majority of C8s to still be running and economically roadworthy, I do not expect that of Taycans.
Tassos Jong-iL Not all martyrs see divinity, but at least you tried.