Fiat Chrysler Automobiles Leadership Shakeup: Fiat NA Chief Quits

Aaron Cole
by Aaron Cole

Like Al Pacino in “The Godfather 2,” Sergio Marchionne’s move to insulate himself further and tap future successors has claimed another victim. On Monday, former Fiat North American chief Jason Stoicevich resigned from the automaker, days after he was replaced as head of Fiat by Dodge CEO Tim Kuniskis.

Stoicevich was a longtime FCA employee, heading up the automaker’s California sales office and former head of Jeep operations before that.

His departure is the latest in a company-wide shakeup to consolidate most North American brands between fewer brand chiefs.

According to the company, Kuniskis will take over responsibility for North American cars, including Fiat and Chrysler, in addition to his responsibilities as Dodge brand chief. Kuniskis will also earn a seat at Marchionne’s head executive table, alongside other brand managers and operations chiefs.

Former Chrysler in America head Al Gardner will direct network development in North America.

Jeep boss and Asian Pacific chief operating officer Mike Manley will take over Ram truck brand in addition to his current duties. Manley is one of two FCA executives with two roles on Marchionne’s Group Executive Council; Olivier Francois is head of Fiat brand worldwide and chief marketing officer.

Former Ram boss Bob Hegbloom will stay head of Ram in North America, but will now report to Manley instead of Marchionne.

Square-jawed football captain and head of Alfa Romeo, FCA Canada and NAFTA sales chief Reid Bigland will take over as head of NAFTA fleet as well.

(Bigland and former all-pro fullback for the Tampa Bay Buccaneers Mike Alstott still have not yet been seen in the same room at the same time.)

It’s unclear where Stoicevich may land after his departure from Fiat.

Analysts say that the shakeup may be looking to find a successor for Marchionne when he eventually departs. The 63-year-old chief said last year that he would step down in 2018, however reports recently said Marchionne could stay on to 2020.

Manley, Bigland and Kuniskis are part of a General Executive Council that includes 20 other members.


Aaron Cole
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  • Scuzimi Scuzimi on Oct 13, 2015

    I was driving a 2004 MINI Cooper S, it had 145k on it. I saw the 60 Minutes interview they did with him, Marchionne, and a I thought seems like a OK guy, maybe "Tony Fixed it!". So I sold my MINI, bought a 2012 Abarth. I have 30k on it and mine has been pretty much bulletproof, my dealer, I mean Studio, fixed a broken window regulator. Now that Studio is closed. I have a Fiat Facebook page. I see lots of dealerships closing, really bad service and cars been held for weeks waiting for parts. Other than the fact that, for me, the car is horribly uncomfortable, hard leather seats, I like the performance though I had to add a 28mm anti torsion bar to get it to handle anywhere near my MINI's. Recently I decided I'd had enuff of small hatches. I owned MINI's since 2002, and wanted to buy a Fiat X. I put the car in Craig's Lists, AutoTrader and one other site. In 4 weeks I had two offers of $8k, $8k this for a car that cost me $25,000.00. It had 25k on the OD, no problems and nice rims (17") Sparco's with no body damage, sun roof, stripes, red. So I went to my local studio, this was before they closed, they also offered me $8k. So the car is worthless. I only owe $6500 and will be getting rid of it when it's paid off. Might get a X depending on reports or MINI Countryman. So to sum up... Did "Tony Fix It?"...???

  • Lorenzo Lorenzo on Oct 14, 2015

    Hasn't Sergio done this before, with Fiat? The turnover makes it hard to build a fiefdom or power base like at Ford and especially GM. That's the beneficial part. The destructive part is that reorganizations disrupt normal operations and make cooperation with other divisions more difficult. Playing executives off each other for a seat at Sergio's "head executive table" works for the guy on top, but Sergio has the full backing of the scion of the Agnelli family and doesn't need to do that to keep his job. Maybe he just enjoys keeping his underlings off-balance?

  • Jbltg The more time passes, the more BMW's resemble Honda. zzzz
  • VoGhost Doubling down on the sector that is shrinking (ICE). Typical Nissan.
  • Dwford I don't think price is the real issue. Plenty of people buy $40-50k gas vehicles every year. It's the functionality. People are worried about range and the ability to easily and quickly recharge. Also, if you want to buy an EV these days, you are mostly limited to midsize 5 passenger crossovers. How about some body style variety??
  • SCE to AUX The nose went from terrible to weird.
  • Chris P Bacon I'm not a fan of either, but if I had to choose, it would be the RAV. It's built for the long run with a NA engine and an 8 speed transmission. The Honda with a turbo and CVT might still last as long, but maintenance is going to cost more to get to 200000 miles for sure. The Honda is built for the first owner to lease and give back in 36 months. The Toyota is built to own and pass down.
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