By on September 9, 2015


Apple today rolled out a slew of gadgets including an iPad the size of the 10 Commandments, a new iPhone that sounds a lot like the old iPhone that likes to be touched and touched hard, a Pencil that Steve Jobs never wanted and a Microsoft Surface Pro keyboard.

Yadda, yadda, yadda. The new Apple TV may be what most people will be talking about and it could change how we watch motorsports. Imagine in-car feeds between cars chasing each other, live scoring and timing underneath the feeds, cold beer in your fridge and no lines at the bathroom.

We live in exciting times, people.

NASCAR already provides multiple views online for watching its races that could be integrated into a TV app.

The official F1 app, while it doesn’t show video, already has a very well-designed live timing and scoring system. In the U.S., NBC Sports often posts multiple views from the live F1 feed that could be incorporated into an app.

And so on.

I’m not saying it will happen, all I’m saying is that now it could.

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22 Comments on “The New Apple TV Could Change How We Watch Motorsports...”

  • avatar
    Chicago Dude

    To change how we watch motorsports, we have to first start watching motorsports.

  • avatar

    Ah I see we’ve spotted a fanboy because none of this is relevant.

    Innovation? What’s that?

  • avatar

    Interactive television pretty much the way it should be. Sure, it can be improved, and will be. But for now, this makes the rest look sick.

  • avatar

    Didn’t you ever read Fahrenheit 451? The last time I was in a sports bar, I could not get it out of my mind, what with the walls of displays.

    TV is not reality.

  • avatar

    I have been watching MotoGP like this for years. They have live timing and customizable split screens with on board cameras if you want it.

    It’s also racing worth watching. No need for an Apple TV, just 100 Euro a year.

  • avatar

    I don’t want to put a damper on Aaron’s article, but I already do all this stuff on my Apple devices, Android devices and Windows 8.1 devices.

    Apple puts out great stuff…… until Samsung overtakes them. And then Samsung puts out great stuff……. until Apple overtakes them….. ad nauseam.

    Good for Apple and Tim Cook to bring more choice for the consumer. But since I already do this stuff on my old devices, I’m underwhelmed.

    • 0 avatar

      I have been both overwhelmed and underwhelmed but I think Apple products just make me whelmed.

    • 0 avatar

      I think like apps this is just beginning. As mentioned F1 makes an app, at some point you will not need “TV” (satellite or cable package), instead you’ll just buy or subscribe to the app and watch what you want. But with the bonus of all kinds of interactive data. I think you are underestimating what this platform could provide. Granted it all depends on: how many people buy the new AppleTV and then how many of those purchase the app / subscription.

      Fanboy alert: since my wife already loves our old AppleTV for streaming from Netflix I assume I’m going to have at least one of these new AppleTVs in my home.

      • 0 avatar

        I’ve owned Apple since the IIe first came out, with TWO 5.25″ FDD. My kids learned to “program” in AppleBasic.

        But I see more “evolution” these days than I see “revolution”.

        We own several Apple products like iPhones and iPads, but we also own products made by Dell, Samsung, HP, Sony, etc.

        Invariably, each manufacturer will hit the market with some really great stuff before another overtakes them.

        I did not see anything today during the unveiling that I would rush out and buy.

        My Vizio TV has apps built in and we routinely stream movies and buy stuff from Amazon using this TV (especially my wife and her QVC buys).

        My old HP Media Center running over XP has done a super job of bringing NetFlix to our Den, over my NetGear Router.

        If the iPad Pro is supposed to signal the demise of the PC, I’m skeptical. My old Core i7 VAIO laptop and Dell XPS 27 will do me just fine until they crap out. The iPad 2 and the iPad Air still work good too.

        Maybe I had my hopes up too high. There was so much hype preceding this unveiling that it remains to be seen if sales live up to the hype.

        And with China slowing down I don’t see anyone selling as many smartphones as they did before — at least not for the next 3-5 years. And Android rules the planet by sheer numbers in use.

      • 0 avatar


        My house dumped cable, satellite, and broadcast TV years ago, and good riddance.

        My kids think TV can always be paused, and commercials are something you only see in hotels. TV is always something that you can pause and which will be waiting when you get back.

        We went streaming-only 6 years ago, and have saved a ton of money and frustration. You couldn’t sell me a cable TV subscription for half of what my Netflix subscription costs, because it’s an inferior product with a lousy user experience.

        I mean, seriously, the gall of broadcasters to provide content on their schedule rather than mine?!? And commercials? WTF. LOL.

        • 0 avatar

          Ditto here. Netflix has ruled.

          I still have Dishnetwork, but that’s only for background noise, financial news, local news and weather and satellite radio.

          Actually watching something as a group or a family, it’s usually the latest and the greatest movie from Netflix.

          Oh, and there is HULU, Amazon. The possibilities are numerous aside from Cable or Satellite.

          Who needs Apple TV? And give up all that personal information to open up an iTunes account? No thanks.

          • 0 avatar

            What additional information are you giving up to Apple for iTunes that you aren’t giving up to Netflix, Amazon, or any other service that uses auto bill pay? I actually subscribe to Netflix, Hulu, and HBO Now through iTunes, so as far as those companies know, I’m a user name and a tick mark for “subscriber” since it is all paid through iTunes.

            We have 2 apple TVs and we’ll buy the new one for the new TV. My Panasonic TV has built in apps but the Apple TV and PS3 are far superior ways to use Netflix, Hulu, Amazon Prime, and HBO Now. All the built in TV apps have been clunky and slow in my experience.

      • 0 avatar
        S2k Chris

        “I think like apps this is just beginning. As mentioned F1 makes an app, at some point you will not need “TV” (satellite or cable package), instead you’ll just buy or subscribe to the app and watch what you want.”

        I see two problems with this: A) that will likely be MORE money in the long term unless you only want to consume a few things, and B) it’s a great way to consume stuff you already know you want to consume, but kind of a lousy way to consume stuff you aren’t sure about.

  • avatar

    I remember when DVDs came out, they trumpeted that you could watch a movie, choosing from multiple camera angles. That never really happened, outside of director voiceovers and “pron”

  • avatar

    Soo….what exactly does this magical new black box do?

  • avatar

    Who in their right mind watches motor sports in the first place?

    And people think watching golf is boring!

  • avatar

    Just get a Chromecast. $30 and you’re done. Stream anything you can see in a browser, even videos on your PC. Hell, it works with your Android phone or even an iPhone. I’m not sure why people pay so much for these shiny Apple things.

    Yes, there are apps too, but for the most part, they are not necessary.

  • avatar

    I’ve long wanted a view of the football field which showed the receivers downfield. This type of thing might facilitate that.

  • avatar

    Both Netflix and ROKU have EXCELLENT customer service, unlike DirectTV.
    Not to mention vastly superior product.

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