Frankfurt 2015: Mazda Shows Off Koeru Concept, Won't Need To Kill MX-5 To Build It

Mark Stevenson
by Mark Stevenson

Mazda is on fire with its designs as of late, and the newest entry to their concept stable is this — the Koeru — and it’s likely not the next CX-5 or CX-9.

Welcome back, CX-7.

The Ford Edge and Nissan Murano have proven once again that third-row seating isn’t needed in order to sell a midsize SUV, but you better have the style and substance to make up the deficit. The Koeru, for all intents and purposes, looks like it will do just that.

And while I am not sure what Koeru means exactly, I’m guessing it definitely doesn’t mean “ killing off our sports car so we can build a crossover” in Japanese.

Actually, Koeru translates to “exceed” or “go beyond”, according to Mazda. The concept features “the full suite of Mazda’s new-generation SKYACTIV technologies,” said the automaker, but hopefully there’s enough room under that hood for the first SKYACTIV six-cylinder engine to make its way to production.

The rest of the Mazda press release is filled with flowery language, so we will dispense without. This is the crossover Mazda needs, and I hope they can bring it here in a hurry.






Mark Stevenson
Mark Stevenson

More by Mark Stevenson

Comments
Join the conversation
3 of 41 comments
  • Dave M. Dave M. on Sep 15, 2015

    Channeling my Chandler innervoice.... "Can that nose BE any longer?" Is the driver even near the front half of the car?

  • USAFMech USAFMech on Sep 16, 2015

    "The rest of the Mazda press release is filled with flowery language, so we will dispense without." Well, FINE THEN! I'll just go to AutoBlog. On a serious note, I am currently trying to talk someone into buying a CX7. I wish Mazda the best.

    • Kvndoom Kvndoom on Sep 16, 2015

      Please don't. When the turbo starts belching smoke and the engine goes supernova, they won't be your friend anymore. Just remember our own Steven Lang found it to be the most unreliable used car on the market.

  • 3-On-The-Tree Lou_BCone of many cars I sold when I got commissioned into the army. 1964 Dodge D100 with slant six and 3 on the tree, 1973 Plymouth Duster with slant six, 1974 dodge dart custom with a 318. 1990 Bronco 5.0 which was our snowboard rig for Wa state and Whistler/Blackcomb BC. Now :my trail rigs are a 1985 Toyota FJ60 Land cruiser and 86 Suzuki Samurai.
  • RHD They are going to crash and burn like Country Garden and Evergrande (the Chinese property behemoths) if they don't fix their problems post-haste.
  • Golden2husky The biggest hurdle for us would be the lack of a good charging network for road tripping as we are at the point in our lives that we will be traveling quite a bit. I'd rather pay more for longer range so the cheaper models would probably not make the cut. Improve the charging infrastructure and I'm certainly going to give one a try. This is more important that a lowish entry price IMHO.
  • Add Lightness I have nothing against paying more to get quality (think Toyota vs Chryco) but hate all the silly, non-mandated 'stuff' that automakers load onto cars based on what non-gearhead focus groups tell them they need to have in a car. I blame focus groups for automatic everything and double drivetrains (AWD) that really never gets used 98% of the time. The other 2% of the time, one goes looking for a place to need it to rationanalize the purchase.
  • Ger65691276 I would never buy an electric car never in my lifetime I will gas is my way of going electric is not green email
Next