By on August 1, 2015


A lawsuit brought forward by a group of 100 auto dealerships are alleging car-buying service TrueCar of “deceptive business practices”, reports Automotive News.

The lawsuit claims TrueCar’s advertising, which proclaims transparency in vehicle transaction prices for customers, does not disclose the $299 and $399 dollar fees that are paid by dealers for new and used car sales brokered by TrueCar.

The meaning of “transparency” for TrueCar has been brought to question at TTAC before, as has TrueCar’s use of personal data collected on buyers by participating dealers who must provide said data to TrueCar as a condition of receiving high-quality leads. This data access was reported to be the main reason for a split between TrueCar and dealer group AutoNation.

The group of dealers who’ve launched this latest lawsuit say failure to disclose the fees violates California law as those fees are typically bundled into the final transaction price of the vehicle and passed on to the customer.

Get the latest TTAC e-Newsletter!

10 Comments on “TrueCar Involved In “Deceptive Business Practices” Says Lawsuit...”

  • avatar

    DECEPTION = Business.

  • avatar

    So are the dealers claiming to sue to protect the costumers?

    I don’t see how truecar deceives the buyers. The dealers just have to take out those $300 out of their profit and can reduce their advertising cost. Other than that, why are dealers participating? Ultimately they get a lead and sell a car, so they should pay for that lead out of their cost. If they think it is not worth $300 to get a lead, then get your own leads.

  • avatar

    The dealers didn’t file this suit to win it. They sued to get publicity about TrueCar’s cut of its referral sales. The point having been made, I predict the suit goes away quickly.

  • avatar

    Whatever side effects may arise from complete, untrammeled anarchy; must surely be worth it, just to avoid any more of this kind of sleaze and idiocy. Similarly, for all the supposed evils of Sharia, at least Allah had the sense to leave this kind of drivel out of it.

  • avatar

    It was only a matter of time. If the dealerships aren’t on board with something in the car industry, they’ll tie you up in court or attack you in the legislature.

    Remember when Lang tried to convince everyone that Georgia needed to protect his business by imposing taxes on private party auto sales?

    Dealership organizations = UAW for wealthy capitalists and their puppets.

  • avatar

    Good to know dealerships have our backs on deceptive business practices. At last, I can sleep soundly.

  • avatar

    TrueCar’s advertisements make me giggle. Anyone with a modicum of haggling ability can easily beat TrueCar’s prices.

  • avatar

    John Krafcik now runs TrueCar, after being tossed from the Hyundai US CEO position very early last year.

    Well, you got to do something. You know?

    As for the dealers: do they disclose the fees paid as commission to the otherwise unpaid salespersons they allow to inhabit their premises and who flog cars to unsuspecting members of the public? Of course not.

    The suit is without merit.

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • Carlson Fan: If it doesn’t enhance towing ability I could care less. If I had money to burn I’d much...
  • slavuta: I’ve read a lot of stupid things and this just one more of them.
  • slavuta: “if the PRC invades they will be up against guerrilla warfare” did Hong Kong do any...
  • slavuta: Jeff S, that is correct. Only China uses a soft imperialism. What you might simply had not researched is...
  • RHD: Add to the list: *You post controversial political nonsense early on every thread in order to derail the topic...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber