Honda Won't Sell Tiny S660 in America, Because of Course Not
Honda won’t import its tiny S660 convertible to the United States because we are a nation of giant people who drive giant cars, Automotive News is reporting.
John Mendel, executive vice president for Honda, said three weeks ago that the S660 could bring some “spice” to the American Honda lineup, but apparently he looked at a nearby parking lot and changed his mind.
“When the practicalities of the market come in, and the car only so big, that might not be the best car for the U.S. market,” Mendel told Automotive News. “It might be better for India or China or somewhere else.”
Mendel said the “ baby NSX” rendering that came out was a “design study” from their R&D labs in California, but stopped short of saying anything further about that car.
According to the report, the long-awaited Civic Type R should arrive in North America next year, which means we won’t have to make do with the Civic Si and [s]exciting[/s] redesigned CR-Z as the fastest Hondas money can buy much longer.
Honda is expected to reveal its next-generation Civic at the Frankfurt Auto Show in September.
Aside from engine displacement it's comparable in size to a Spridget.
A recent study has shown that the average white american male weighs 195 lbs, is 5'-9" tall and has a waist size of 39 inches; the average white american female weighs 166 lbs, is 5'-6" tall and has a waist size of 38 inches. The poor S660 just cannot accommodate us.......
Judging by the number of microcars in Toronto (shitty ones like the Smart and the iQ) I think they might have misjudged the market. There are plent of slight to average people that love to drive small cars. Hell, I still see Civic Del Sols around.
I still would like Toyota to do a new version of the MR2. Even if it was hybrid.