Chart Of The Day: Subaru Sets Monthly U.S. WRX/STI Sales Record In July 2015

Timothy Cain
by Timothy Cain

After two consecutive years of growth, including record-setting U.S. sales achievements in 2014, what does the Subaru WRX do for an encore performance?

An all-time monthly record of 3,716 WRX/STI sales in July 2015 starts the second-half off strongly after a first-half in which sales of Subaru’s rally-inspired nameplate jumped ahead of last year’s sales pace by 14 percent.

When setting a brand-wide sales record in 2014, Subaru’s WRX/STI-specific record of 25,492 units accounted for 5 percent of the brand’s total U.S. sales volume.

Last month, however, the WRX/STI tandem produced more than 7 percent of all Subaru USA sales, up from 4 percent at this time last year thanks to an 85-percent year-over-year improvement.

Subaru sales in July shot beyond 50,000 units for the first time since August of last year.

With massive increases through the first seven months of 2015, Subaru has already sold more WRX/STIs this year than in all of 2013, when sales were beginning to surge. Subaru is on track for significantly more than 30,000 WRX/STI sales in calendar year 2015.

Combined, Volkswagen’s Golf GTI and Golf R are on track for approximately 25,000 U.S. sales in 2015.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

Timothy Cain
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  • RideHeight RideHeight on Sep 01, 2015

    Subaru evidently realizes that as with yuppie lesbians, a certain dependable percentage of the car buying public will be adolescent males of all ages. Very practical of Subaru.

  • DrGastro997 DrGastro997 on Sep 01, 2015

    I think America's consumer diversity is helping Subaru's sales on the WRX/STI line. It's no longer just a "boy racer". In Japan there are 40, 50, 60+ year old enthusiasts proudly driving the WRX/STI line, as well as Evolutions. The amount of Subi driving clubs in Japan is amazing. I went to one in Nagoya Japan and I was impressed by the diverse drivers/owners. I saw the very young to the quite old- all enthusiastic about their Subaru.

  • Corey Lewis Think how dated this 80s design was by 1995!
  • Tassos Jong-iL Communist America Rises!
  • Merc190 A CB7 Accord with the 5 cylinder
  • MRF 95 T-Bird Daihatsu Copen- A fun Kei sized roadster. Equipped with a 660cc three, a five speed manual and a retractable roof it’s all you need. Subaru Levorg wagon-because not everyone needs a lifted Outback.
  • Merc190 I test drive one of these back in the day with an automatic, just to drive an Alfa, with a Busso no less. Didn't care for the dash design, would be a fun adventure to find some scrapped Lancia Themas or Saab 900's and do some swapping to make car even sweeter. But definitely lose the ground effects.
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