Chart Of The Day: Subaru Sets Monthly U.S. WRX/STI Sales Record In July 2015

Timothy Cain
by Timothy Cain

After two consecutive years of growth, including record-setting U.S. sales achievements in 2014, what does the Subaru WRX do for an encore performance?

An all-time monthly record of 3,716 WRX/STI sales in July 2015 starts the second-half off strongly after a first-half in which sales of Subaru’s rally-inspired nameplate jumped ahead of last year’s sales pace by 14 percent.

When setting a brand-wide sales record in 2014, Subaru’s WRX/STI-specific record of 25,492 units accounted for 5 percent of the brand’s total U.S. sales volume.

Last month, however, the WRX/STI tandem produced more than 7 percent of all Subaru USA sales, up from 4 percent at this time last year thanks to an 85-percent year-over-year improvement.

Subaru sales in July shot beyond 50,000 units for the first time since August of last year.

With massive increases through the first seven months of 2015, Subaru has already sold more WRX/STIs this year than in all of 2013, when sales were beginning to surge. Subaru is on track for significantly more than 30,000 WRX/STI sales in calendar year 2015.

Combined, Volkswagen’s Golf GTI and Golf R are on track for approximately 25,000 U.S. sales in 2015.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

Timothy Cain
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  • RideHeight RideHeight on Sep 01, 2015

    Subaru evidently realizes that as with yuppie lesbians, a certain dependable percentage of the car buying public will be adolescent males of all ages. Very practical of Subaru.

  • DrGastro997 DrGastro997 on Sep 01, 2015

    I think America's consumer diversity is helping Subaru's sales on the WRX/STI line. It's no longer just a "boy racer". In Japan there are 40, 50, 60+ year old enthusiasts proudly driving the WRX/STI line, as well as Evolutions. The amount of Subi driving clubs in Japan is amazing. I went to one in Nagoya Japan and I was impressed by the diverse drivers/owners. I saw the very young to the quite old- all enthusiastic about their Subaru.

  • CanadaCraig You can just imagine how quickly the tires are going to wear out on a 5,800 lbs AWD 2024 Dodge Charger.
  • Luke42 I tried FSD for a month in December 2022 on my Model Y and wasn’t impressed.The building-blocks were amazing but sum of the all of those amazing parts was about as useful as Honda Sensing in terms of reducing the driver’s workload.I have a list of fixes I need to see in Autopilot before I blow another $200 renting FSD. But I will try it for free for a month.I would love it if FSD v12 lived up to the hype and my mind were changed. But I have no reason to believe I might be wrong at this point, based on the reviews I’ve read so far. [shrug]. I’m sure I’ll have more to say about it once I get to test it.
  • FormerFF We bought three new and one used car last year, so we won't be visiting any showrooms this year unless a meteor hits one of them. Sorry to hear that Mini has terminated the manual transmission, a Mini could be a fun car to drive with a stick.It appears that 2025 is going to see a significant decrease in the number of models that can be had with a stick. The used car we bought is a Mk 7 GTI with a six speed manual, and my younger daughter and I are enjoying it quite a lot. We'll be hanging on to it for many years.
  • Oberkanone Where is the value here? Magna is assembling the vehicles. The IP is not novel. Just buy the IP at bankruptcy stage for next to nothing.
  • Jalop1991 what, no Turbo trim?
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