How Can You Have Two Flagships? Lexus Explains

Aaron Cole
by Aaron Cole

Last week, Lexus division general manager let slip that his company was thinking that it needed a paragon as the luxury division for Toyota.

“We need a flagship. It doesn’t have to be a sedan,” Jeff Bracken, Lexus division general manager, told Reuters.

What about the LS!? Is that chopped liver now? Oh, right.

“In addition to the LS (a large sedan), there could be another flagship in our lineup,” Bracken said. “We’ll define what it is in January.”

Sheesh.

The “flagship” should be something that resembles the LF-LC concept, a gigantic coupe in the vein of the Mercedes S63 Coupe, hopefully with V-8 motivation (or perhaps the LF-A’s V-10 sometime?) and rear-wheel drive.

According to Automotive News, Lexus trademarked the names “LC 500” and “LC 500h” last year in preparation for the coupe, which could arrive as soon as 2017.

Which begs the question: How do you have two flagships? Isn’t that like two best friends? Or two favorite flavors of ice cream?

Apparently you can have two flagships when you revise your previous statement.

Perhaps old Rice football coach Jess Neely put it best when he said: “If you have two quarterbacks, you don’t have any.”

Aaron Cole
Aaron Cole

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  • SCE to AUX Inflation adjusted $79k today (!), so I guess $28k is a bargain....This is another retro car that was trying too hard, but it is very nice.
  • EngineerfromBaja_1990 It might provide an edge in city driving but from what I've read elsewhere the Hybrid trucks are 600 lbs to 700 lbs heavier than the gas only trucks. That translates to a curb weight of around 5000 lbs which is not uncommon for a full size truck.And a test drive suggested the Hybrid is not quicker than the gas only trucks. So it looks like the Hybrid powertrain is pretty much compensating in power for all that added weight while not providing significant fuel savings. Not what many would expect after shelling out an extra $5K - $7K for the next step up in power.
  • Buickman DOA like no other!
  • 3-On-The-Tree Yes anything offroad or high performance isn’t cheap. My oldest son would do occasional burnouts in his Mustang GT then he had to buy tires for it. Needless to say he doesn’t do burnouts anymore.
  • Slavuta I recently was looking at some Toyota parts. I think this ebay user sells totally counterfeit Toyota parts. Check the negative reviews
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