Ford Announces Nearly $60K-to-Start "Limited" F-150

Aaron Cole
by Aaron Cole

Ford announced Tuesday its new range-topping truck, the F-150 Limited, which will go on sale this winter. The Limited replaces the Platinum as the most you can pay for an F-150, and while the automaker didn’t specify how much the Limited may cost, it’s clear it will be knocking on the door of $60,000 — if not kicking it down.

Limited only in name, not in price, Ford’s newest F-150 is aiming to push average transaction prices higher and further than they’ve ever gone before. According to Reuters, the average price paid for a pickup was $42,429 so far this year.

The Limited model sports 22-inch wheels, a 3.5-liter EcoBoost turbocharged V6, 360-degree cameras and massaging seats.

The F-150 Limited will take head-on the Ram 1500 Limited and GMC Sierra 1500 Denali, which cost $51,370 and $51,160 respectively.

In addition to unique exterior and polished aluminum wheels, the F-150 Limited sports four colors: Shadow Black, Magnetic, Blue Jeans (!) and White Platinum Metallic.

The new Limited trim features all of the interior goodies available: Ford’s Sync infotainment system, panoramic sunroof, cross-traffic alerts, remote start and tailgate release, and a laser-engraved production number plate on the center console that shows the position of your truck in the likely five-figure “limited” production run.










Aaron Cole
Aaron Cole

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  • Shaker Shaker on Jul 22, 2015

    Well, as long as small businesses can get tax write-offs for "work vehicles", this trend will continue. "DADDY - can we go in the TRUCK? It's SO NICE!"

  • Zackman Zackman on Jul 22, 2015

    If I were in the market for a pickup, all I'd want is a short-bed, standard cab, one-step-above-a-work truck; i.e. chrome grille/chrome grille surround, A/C, auto tranny. Make it red, most likely. Everything else - keep it simple, after all, it'll get scratched up and well-used!

    • Dal20402 Dal20402 on Jul 22, 2015

      Clearly if you'd actually use your truck to carry things, rather than stuffing them into your beater Grand Prix because your truck is too nice, you're not the intended audience.

  • SCE to AUX I've never been teased by a bumper like that one before.
  • 3SpeedAutomatic R&T could have killed the story before it was released.Now, by pulling it after the fact, they look like idiots!! What's new??
  • Master Baiter "That said, the Inflation Reduction Act apparently does run afoul of WTO rules..."Pfft. The Biden administration doesn't care about rules. The Supreme Court said they couldn't forgive student load debt; they did it anyway. Decorum and tradition says you don't prosecute former presidents; they are doing it anyway. They made the CDC suspend evictions though they had no constitutional authority to do so.
  • 1995 SC Good. To misquote Sheryl Crow "If it makes them unhappy, it can't be that bad"
  • 1995 SC The letters on the hatch aren't big enough. hard pass
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